The Best Places to Buy Baby Clothes for Quality, Comfort, and Cuteness

Between spit-up and drool, the inevitable diaper blowout, and simply growing like weeds, babies frequently need more than one outfit change per day. At a minimum, newborns will need about six each of bodysuits, onesies, sleepers, T-shirts, and socks, as well as a few pairs of pants, nightgowns, and sleep sacks. The best baby clothing is comfortable enough to wear until the next change and durable enough to last until they outgrow it. 

“You want to make sure the baby's clothing is not too tight, but also not too loose, " says Navya Mysore, M.D., a primary care provider at One Medical. "Avoid clothing with rough edges, tags, beads, or sequins. These may irritate your baby's skin and could be a choking hazard.” 

Whether your little one needs a special occasion dress, a coming-home outfit, or casual everyday wear, we’ve got you covered. To find the best places to buy baby clothes, we reviewed guidance from the American Academy of Pediatrics (AAP) on tips for dressing a baby and the Centers for Disease Control and Prevention (CDC) on sleep safety. We also consulted two experts: a physician and a professional tailor. 

Perhaps the most important experts we consulted were the dozens of parents and caregivers, who told us where they buy their baby's clothes. We then researched dozens of top-rated retailers, assessing each brand on quality, customer service, materials, design, durability, ease of cleaning, sizing, return policies, shipping options, store perks, sustainability, and value.

Our Favorites

• Best Overall: Hanna Andersson
• Best for Preemies: Carter’s Baby
• Most Affordable: Amazon Essentials
• Widest Selection: Target Baby
• Best Black-Owned: Lucy Lue Organics
• Best for Sensitive Skin: Little Sleepies
• Best Gender-Neutral: Primary
• Best Rewards Program: Old Navy Baby
• Best Sustainable Options: Reima
• Best for Trendy Styles: Janie and Jack

Best Overall: Hanna Andersson

Why We Like It

Hanna Andersson’s adorable prints, intuitive designs, impeccable quality, and soft fabric make shopping for baby clothes super fun. From cardigans to swimsuits and the brand's notoriously soft PJs, you'll find all the clothing your baby will need. There’s a wide variety of print options, and many styles have snaps or two-way zippers instead of buttons for easier on and off. Plus, the company offers matching family pajamas in seasonal prints. 

One of our favorite things about Hanna Andersson is the durability and craftsmanship, which means the pieces really last, so they make great hand-me-downs. The brand actually offers a “Pre-Loved Hanna-Me-Downs” section, so you can sell or buy pre-loved Hanna Andersson clothes. This is not only an awesome sustainable option but also speaks to the longevity of these well-made clothes. 

We love Hanna Andersson because the company makes its clothes from OEKO-TEX-certified 100% organic cotton, which means it's undergone third-party testing to ensure it’s free from potentially harmful chemicals. The brand just launched a new clothing line with cooling Tencel lyocell fabric. Hanna Andersson also uses recycled materials for items like outerwear. 

• Pictured above: Baby Striped 2-Way Zip Sleeper in HannaSoft, $44; hannaandersson.com

But Take Note

The retailer does not sell shoes, and its outwear is limited to mostly sweatshirts and blazers. 

The Details:

• Return policy: 60 days for a full refund or store credit
• Free shipping: On orders $100 or more
• Perks: Refer a friend and receive 20% off

Best for Preemies: Carter’s Baby

Why We Like It

Welcoming a preemie into the world can be stressful, but thankfully, Carter’s can at least take the stress out of dressing your little one. The brand offers two categories of preemie clothes: NICU preemie up to 5 pounds and preemie up to 6 pounds. Its preemie clothing was designed with NICU nurses to ensure it fits the needs of NICU babies. The clothes have details like plastic snaps, so they’re X-ray safe, and front-wrap clothing that’s easier to take on and off. Even with these accommodations, the pieces are as cute as ever, with lots of sweet patterns and vibrant color options available.  

Beyond preemie clothes, Carter's Baby ranks high on our list because the well-loved retailer has a wide variety of consistently affordable, high-quality baby clothes, including basic onesies, cozy pajamas, holiday styles, and more. The store can be your one-stop shop for everyday basics and formal needs. Carter’s shines with holiday themes, including Halloween, Christmas, and Mother’s Day looks, and a licensed sports shop to outfit the littlest fans.

• Pictured above: Baby Preemie Rainbow Cotton Tank, $8 (normally $14); carters.com

But Take Note

Sizing can run small, especially the older kids' clothing.

The Details:

• Return policy: 90 days for a full refund or store credit
• Free shipping: On orders $35 or more
• Perks: 20% off with newsletter sign-up

Most Affordable: Amazon Essentials

Why We Like It

The Amazon Essentials line features a wide range of affordable baby clothes. These inexpensive pieces include complete layette sets, onesies, bodysuits, pants, tees, shorts, pants, and socks. Most of the everyday clothes come in multipack sets and regularly go on sale, further boosting the value. For instance, a six-pack of Amazon Essentials baby bodysuits costs $28.50, or $4.75 per suit. And as I write this, a three-pack of bodysuits that’s normally $22 is temporarily on sale for $6.50 (that’s $2.17 per suit!). 

We love that Amazon’s filters make it easy to search by size, pattern, sleeve length, and more. In addition to the basics, you’ll find items like bunting suits and other outerwear, cardigans, and sleep sacks. The cute pieces and sets come in various color and print options. It helps to be an Amazon Prime member since you can get these baby clothes delivered for free with one- or two-day shipping—a godsend if you quickly need to add your baby’s wardrobe. 

• Pictured above: Amazon Essentials Babies' Cotton Long-Sleeve Side Snap Bodysuit, $20 (normally $22); amazon.com

But Take Note

The fabric content will vary between items. We wish all the clothing from Amazon Essentials were made of the same fabric blend, but that’s not the case. 

The Details:

• Return policy: Free returns on most items
• Free shipping: With Prime membership or on orders $35 or more
• Perks: None
  

Widest Selection: Target Baby

Why We Like It

Target offers the most comprehensive selection of baby clothes, with its website currently boasting over 7,600 items under the category of baby clothing. We also love how easy it is to search for exactly what you need on the site. Choose from sizes newborn through 18–24 months, gendered or gender-neutral colors and prints, sweet gifts, multi-packs, and more. Target sells Carter’s baby clothes and its own in-house lines, including the popular Cat & Jack and Cloud Island. 

We love that the prices are affordable, and you can find everything from basic onesies to seasonal outfits and swimwear. Family matching is another area where Target excels. Since the clothing extends up to kids and adult sizes, there are many family matching opportunities available, such as holiday PJs. Along with the wide selection of baby clothes, Target sells tons of baby gear, household goods, and even groceries, so it can easily be a one-stop shop. 

• Pictured above: Cloud Island Khaki Preemie Baby 3pk Cotton Romper, $12; target.com

But Take Note

If shopping online, be sure to indicate whether you want shipping, local delivery, or in-store pick-up during your product search. 

The Details:

• Return policy: Free returns via mail or in-store
• Free shipping: On orders $35 or more
• Perks: Target Circle members (free) accumulate discounts 

Best Black-Owned: Lucy Lue Organics

Why We Like It

Lucy Lue Organics makes baby clothes, accessories, and gifts with a focus on eco-friendly, neutral basics. It was founded by a new mom who set out to offer elevated baby essentials crafted from soft organic cotton. The gorgeous clothing is sustainably and ethically made in small batches. With regular sales, it's also surprisingly affordable. Sizes range from newborn to 2T. We love that the website allows you to search by price range and material, in addition to clothing type and size.

All of the pieces are solid colors, and most of the styles are available in the same colors, making it a snap to mix and match. The colors range from soothing earth tones and pastels to deep jewel tones. You'll find all the basics here, including bodysuits, sleep gowns, overalls, tops, pants, bloomers, hats, bibs, and booties. We particularly love the adorable skirted, puff-sleeve bodysuit. The craftsmanship is superb; these pieces should last through several babies and beyond.

• Pictured above: Organic Waffle Newborn Top & Pant Set, $20 (normally $40); lucylueorganics.com

But Take Note

You can't see all the color options for each item on the item page; each color is listed as a separate item. Shipping costs are calculated based on your address, and you have to spend $950 for free shipping. Finally, be aware that no refunds are offered, only store credit or exchanges.

The Details:

• Return policy: Refunds only available in store credit; size exchanges for the same item must be done within five days of delivery date
• Free shipping: On orders $950 or more
• Perks: Deeply discounted final sale items

Best for Sensitive Skin: Little Sleepies

Why We Like It

Kiddos with sensitive skin will appreciate the incredible comfort of Little Sleepies clothing. Don’t be fooled by the name. The company sells sweet pajamas made from a custom bamboo-viscose material, as well as durable daytime play clothes made from a bamboo blend. Both are ridiculously soft and silky and will not irritate sensitive skin. 

Along with baby essentials like swaddles, onesies, bodysuits, and rompers, there are crib sheets, sleep sacks, and more. If you can’t get enough of this fabric, the kids' line goes up to size 16, and there are adult offerings, too, including underwear, pajamas, and blankets. The full range of family matching options is incredibly adorable, making it easy to construct the family matching package that works for you. 

• Pictured above: Luna Neutral Zippy, $34; littlesleepies.com

But Take Note

Check size charts carefully. As for the return policy, you must return unworn items within 30 days for a refund or store credit. If you choose store credit, you get a free return label. If you prefer a refund, you will incur a $6 processing fee. 

The Details:

• Return policy: Return within 30 days for a refund or store credit; free return labels issued for store credit, while refunds incur a $6 processing fee
• Free shipping: On orders $25 or more
• Perks: A robust family matching option, including siblings, parents, bundles, and more
  

Best Gender-Neutral: Primary

Why We Like It

Free of logos, sayings, gender stereotypes, or images, Primary's offerings are well-made basics for babies and kids in various cheerful colors, prints, and styles. Onesies, zippered footies, pants, and more come in more than a dozen color choices, most of which are made sustainably from organic cotton.

Sizes range from newborn up to 18–24 months and kids 2 to 14 years, so it’s easy to keep your baby outfitted in well-made basics for years to come. The company even sells clothing for adults. We love how the site is accessible, including the innovative “color edit” that allows you to search through seasonal color selections. 

• Pictured above: Baby 3-Piece Gift Set, $24 (normally $48); primary.com

But Take Note

Primary Basics is a terrific way to choose wardrobe staples (think joggers, T-shirts, etc.), but they don’t all come in all the color options. 

The Details:

• Return policy: 90 days for a full refund or store credit
• Free shipping: On orders over $35
• Perks: 20% off and free shipping with newsletter sign-up

Best Rewards Program: Old Navy Baby

Why We Like It

Old Navy is another of our favorite places to buy baby clothes. One reason is its super cute, trendy baby clothes; another is the incredible savings. The retailer regularly offers super cash earning periods, when you can earn $10 in Old Navy Super Cash with every $25 you spend. In addition, membership in the Old Navy rewards program is free, and you can earn one point for every dollar you spend; 100 points become $1 in rewards. The retailer also has great sales and daily hot deals. That means you can save money without sacrificing style. 

The company offers bodysuits, tops, onesies, leggings, shorts, outfits, sleepwear, shoes, and more. You can sort items by category, occasion, gender, size, etc., making it simple to navigate the site and find just what you need. Sizing ranges from “up to 7 pounds” to 24 months, so there’s room to grow with their looks. We love that Old Navy offers outfits in various sizes beyond babies so that littles can match their older siblings or the rest of the family.

• Pictured above: Unisex Printed Bodysuit for Baby, $5 (normally $10); oldnavy.com

But Take Note

Seasonal styles can come and go quickly, so if you see something you like, snag it. If you return a few weeks later, the item may be out of stock or simply gone from the website. 

The Details:

• Return policy: 45 days for a full refund or store credit
• Free shipping: On orders over $50
• Perks: 30% off with newsletter sign-up

Best Sustainable Options: Reima

Why We Like It

A kidswear brand from Finland, Reima focuses on sustainable, durable clothing. The company asserts that all its products are made in ethically fair conditions and that 80% of its clothes are made with sustainable materials, including soft merino wool, organic cotton, and recycled polyester. The baby line from Reima includes items like outerwear, footwear, accessories, swimwear, and more. 

While the brand focuses on outwear, don’t sleep on the adorable baby clothes. If you’re looking for a thoughtful gift, the Reima x Moomin Baby Box includes 15 carefully selected gender-neutral clothes in a lovely package, available in summer or winter styles. The comprehensive size chart is vital for finding the correct fit since the brand doesn’t use traditional age-based sizing.  

• Pictured above: Waterproof Reimatec Snowsuit, $120 (normally $160); reima.com

But Take Note

Reima sizes are based on body measurements, and returns aren’t free, so be sure to study the company size chart. 

The Details:

• Return policy: $9 restocking fee
• Free shipping: On orders $100 or more
• Perks: 10% off when you sign up for the newsletter
  

Best for Trendy Styles: Janie and Jack

Why We Like It

For clothes so cute you’ll wish they made adult sizes, head to Janie and Jack. You’ll find pieces that are trendy but not tacky. The adorable options are available in sizes newborn through 24 months and include gendered and gender-neutral options, sets, and seasonal styles based on upcoming holidays and events. The clothes are very well made and should last for many wearings (or multiple kids).

We love that the baby clothes are not only cute, but the prices aren’t astronomical, and there are often sales and discounts offered. The brand also sells shoes, swimsuits, and kids' clothes up to size 18, so it can be a one-stop shop for family celebration shopping. Many looks come in a full range from 6 months to 18 years, so it’s easy to style the whole family. 

• Pictured above: Recycled Floral Ruffle Swimsuit, $44; janieandjack.com

But Take Note

Some outfits are more expensive, so this may not be your shop for everyday basics, but they’re great for special occasions. 

The Details:

• Return policy: Returns ship free
• Free shipping: On orders $100 or more
• Perks: 10% off when you sign up for emails

Best Return Policy: Nordstrom

Why We Like It

In addition to a wide variety of fashionable baby clothing options, Nordstrom has excellent customer service. It always offers free shipping and returns, so you can add many items to your cart, order, and return what doesn’t fit or won’t work. There is also an unlimited time frame for returns, which is helpful when your kid outgrows an outfit before they ever get to wear it. 

If you have a formal event on your calendar, the department store has a range of stylish and classic outfits on offer, from both designers and its in-house brand. Depending on the style, sizes range from newborn up to 24 months. 

• Pictured above: Nike 3-Piece Bodysuits & Joggers Set, $32; nordstrom.com

But Take Note

The department store has many styles but may be too pricey for basics. 

The Details:

• Return policy: Unlimited time frame
• Free shipping: Always 
• Perks: Unlimited timing on returns

Best for Basics: Gap

Why We Like It

From casual to formal wear, Baby Gap has it all. All of us at Parents love this store. The company offers many style basics that we swear by, including bodysuits and onesies, tops and bottoms, pajamas, diaper covers, hats, hoodies, outfit sets, socks and shoes, dresses, swimwear, sweaters, and more. 

Sizes range from newborn up to 24 months, so if your baby has an older sibling, they can adorably match in nearly any outfit. The quality at Gap is top-notch, so we know the pieces will last through several kids. We’ve had Baby Gap hand-me-downs from relatives that were still going strong after five kids. To add to that value, the company regularly offers sales, like 20% to 40% off at checkout.

• Pictured above: Baby Arch Logo Floral Sweat Set, $20 (normally $50); gap.com

But Take Note

You must be a Gap Rewards member and order $50 or more to qualify for free shipping. Many of the cute basics are branded with the “GAP” logo.

The Details:

• Return policy: Up to 30 days from ship date; free with prepaid return shipping label
• Free shipping: On orders $50 or more for Gap Rewards members
• Perks: Gap Rewards, regular sales
  

Best Logo Free: Quince Baby

Why We Like It

With nary a logo or character in sight, Quince shines at providing sustainable clothes at competitive prices. The baby clothes include a wide range of items in sizes 0 through 24 months, with categories like pajamas, tops, bottoms, jackets, and more. There are even several elevated luxury washable cashmere items for the luxe babies out there. 

All items are basic colors with no logos, sayings, seasonal images, itchy appliques or embroidery, or anything else, making them a classic choice that will look timeless.

• Pictured above: 100% Organic Cotton Short Sleeve Bodysuit 4-Pack, $30 (normally $60); quince.com

But Take Note

Most of the clothes are gender-neutral, but the search feature only allows you to search for "boy" or "girl" clothing. 

The Details:

• Return policy: Free returns
• Free shipping: Always
• Perks: Transparent pricing

Best for Gifting: Maisonette Baby

Why We Like It

If you're shopping for a baby shower gift, Maisonette has got you covered. It’s essentially an online marketplace with over 800 brands. We consider it the best online boutique to shop for giftable baby clothes, toys, and gear. In addition to clothing, the site features baby accessories (bibs, hats, mittens, etc.), baby gear, and toys. 

Some high-end styles may be more of a splurge, but the site is the best place to find small, independent brands with one-of-a-kind looks, many of which are sustainably made. There are also options to search for matching mommy-and-me styles and Black-owned brands.

• Pictured above: Deux Par Deux French Terry Sweatshirt, $48; maisonette.com

But Take Note

Use the robust search tool to help narrow down your options since the site can be overwhelming. 

The Details:

• Return policy: 30 days for a full refund or store credit
• Free shipping: On orders $75 or more
• Perks: Marketplace housing over 800 brands

Best Prints: Clover Kids

Why We Like It

With playful, hand-painted original prints (like our current favorite, bacon-and-eggs), Clover sells baby and kids’ clothes made for comfort and everyday wear. The prints have such a stand-out style it’s hard to resist them. We also love that the brand collaborates with artists of color to design unique looks no one else at daycare will be wearing.

Free shipping and returns make it an even more appealing place to shop. The company sells apparel—think onesies, sleepers, short sets, blankets, and twirl dresses. All the clothes are crafted from a viscose/spandex blend, so they’re cool and comfy. Sizes range from 0–3 months up to 5/6T, so this makes a good option for matching sibling sets. 

• Pictured above: Long-Sleeve Pajama Set, $34; cloverbabyandkids.com

But Take Note

Pieces are on the pricier side, but the site regularly offers sales.

The Details:

• Return policy: 30 days for a full refund or store credit
• Free shipping: On orders $50 or more
• Perks: 10% off when you sign up for the newsletter

Our Review Process

To find the best places to buy baby clothes, we researched more than 40 stores, looking for retailers that offer variety, value, quality, durability, and comfort. We asked dozens of Parents staffers where they shop for their baby’s clothing and why. We wanted to know how long they have shopped at the stores, what they like most about the company, and if they would change anything about the brand.

When reviewing each brand and its products, we considered design, sizing, range of offerings, materials, print and color options, shipping rates, return policies, company perks, environmental sustainability, and pricing.

Our Experts

To gain insights into what parents should look for when purchasing baby clothes, we consulted two experts who provided recommendations from a safety, fit, construction, and style perspective:

• Navya Mysore, M.D., a One Medical primary care provider
• Shae Haning, host of the Sew Show with Shae on YouTube, a professional tailor and expectant parent

Factors to Consider When Shopping for Baby Clothes

• Cost: For everyday clothing, look for budget-friendly options. Babies grow so fast that they may only fit into some outfits for a few weeks. For pieces they would need for an extended period, like a snowsuit, or a special occasion, like a little tuxedo, then upping the budget in the name of quality is a good idea.
• Quality: Even if you only use them for a brief time, you need your baby’s clothes to stand up to regular use. We’re confident that every retailer on our list has high-quality clothing. 
• Convenience: New parents have enough to worry about without adding inconvenient or pricey returns. Always refer to size charts since they will be more accurate than general aged-based sizing, and pick sites with free shipping and returns. 
• Style: While a few fancy fits will be awesome for adorable photos, be sure you have enough everyday clothing, too. Younger babies often go through several outfits a day. Your priority should be comfort and durability for most daily outfits and play clothes. 

Safety Considerations With Closures

Most baby onesies and bodysuits have a choice of closures: snaps, zippers, and buttons. “Figure out which closures you find the most convenient and seek those out,” Haning says. “Some people prefer zippers over snaps and buttons simply because they’re easier to maneuver.” What you choose is entirely down to your preference, but there are some safety considerations. With snaps, Haning advises avoiding metal because nickel can irritate the skin, and because “metal is susceptible to the elements and will heat and cool with the environment around it, so this can be dangerous if it gets too hot and uncomfortable if it gets too cold against baby's skin.” 

Be careful with zippers, too. Dr. Mysore says, “Zippers and snaps are fine on baby clothing, but make sure that you are careful with zippers, so they don’t catch on the baby’s skin. I would look for zippers that have the protective fabric flap over them to help avoid pinching any skin.” If you’re unsure which closures you’ll prefer, try various options and see what works best for you. 

What’s the Best Fabric for Baby Clothes?

When shopping for baby clothes, Dr. Mysore recommends natural fibers like cotton and linen. “These fabric types are hypoallergenic, breathable, and absorbent, which makes them gentle on a baby's skin. Natural fabrics are also super durable, so they can withstand repeated washings, which are bound to happen with a baby!” 

“When searching for baby clothes, I’m often looking for qualities that I would look for in my own adult clothing,” shares Haning. “At the top of my list is finding the highest natural material content percentage possible.” 

How Should I Care for Baby Clothes?

Once you bring home the clothes, Haning tells Parents, “All clothing should be washed before wearing as there are many chemicals involved in the fabric creation process, as well as the garment production and shipping processes.” Opt for laundry detergents free of fragrance and dye, and wash clothing after each wear. For more information, check out our comprehensive guides to washing baby clothes and folding them.

Who We Are

Maya Polton is a former marketing manager and freelance writer who covers food, home, and parenting. She’s also the mom of a 14-year-old son, 11-year-old son, and 7-year-old daughter. When her kiddos were babies, Maya would outfit her kids in clothes from various shops. She’s thankful to be on the receiving end of a stylish cousin’s hand-me-down chain and then supplements from other stores. After two boys, adding some pink to her kid’s clothing collection was quite a shock.

Additional reporting by:

Katrina Cossey is a commerce writer, enthusiastic shopper, and devoted mom. She spent several years in broadcast journalism but found her true passion in writing about the best products for families, pregnant people, and kids of all ages. She’s researched thousands of baby products, toys, gifts, and more and personally tested many of them. In her spare time, you’ll likely find her in the beautiful outdoors of Oklahoma with her husband and 3-year-old son. Katrina loves to shop at Old Navy for adorable seasonal outfits for her kiddo (and herself). She appreciates the budget-friendly price tags, the option to match, and the various styles for any event.