Main content

Deborah Meaden

Deborah Meaden is the Den’s longest serving Dragon after Peter Jones, having joined in Series 3. Not only is Deborah a business leader and author, she is also well known for her environmental pursuits.

Deborah supports ethical, fair practice both in business and in life; believing that taking care of the environment and wildlife is essential for our future security and wellbeing. She is actively involved in a carefully selected group of environmental charities; she is a fellow of the WWF, a trustee of Tusk Trust, an ambassador for the Marine Conservation Society, World Horse Welfare and the RSPB amongst others. She is also a Visionary for Compassion in World Farming (CIWF).

Deborah is the host of popular podcast, The Big Green Money Show. Alongside co-host, Felicity Hannah, Deborah has investigated the impact that big and small businesses are making on the planet and how sustainability can be an opportunity not just a perceived inconvenience.

In 2023 Deborah published children’s book ‘Why Money Matters’: an accessible guide to the world of money for 6 to 9 year olds - it became an instant best seller.

Total pledged to invest in the Den - over £5.5m.

Investments include:

  • Dock and Bay (S15, quick drying beach and travel towel)
  • Marxman (S14, non-permanent DIY marking tool)
  • Solar Buddies (S20, child friendly sunscreen applicator)
  • Get Fussy (S19, eco refillable deodorant)
  • The Little Loop (S19, online store to buy, swap and rent children’s clothing)
  • Hope and Ivy (S14, contemporary British Fashion brand)
  • Rehook (S17, innovative bicycle tools)