EUGENE, Ore. -- The University of Oregon Athletics Department unveiled another key element for Matthew Knight Arena de-signed to set the facility apart from any other arena in the country. Installation of a unique arena floor is currently under-way and features symbolic references to the Pacific Northwest, as well as the two individuals most responsible for the arena becoming a reality, Phil Knight and Pat Kilkenny.
"We wanted to design the most iconic television presence possible for the University of Oregon by conjuring up a highly unique and visible basketball floor design," according to Tinker Hatfield, vice president for design and special projects for Nike. "It's inspired by our beautiful tree-covered region and the UO 1939 NCAA Championship basketball team nick-named the 'Tall Firs.'"
The court is framed by a representation of a view from beneath a forest of fir trees. Also present on the floor is the new arena logo, designed for the namesake of the building, Matthew Knight.
The floor has been named for Kilkenny, a long-time supporter of the University of Oregon who recently served as the school's director of athletics (2007-09), and whose contributions were paramount in the arena's construction. The "Kilkenny Floor" text listed above the Matt Arena logo, is accompanied by three additional graphics.
"We wanted to pay respect to Pat Kilkenny, and the Kilkenny family, by telling their story in a classy and subdued series of three symbolic graphics," Hatfield said.
Graphic 1 (left side) depicts Morrow County and Heppner, Ore., where Pat Kilkenny grew up. Graphic 2, which symbolizes his education at UO, is the 1970's interlocking UO logo adorned with three shamrocks representative of his very green and very Irish heritage. Graphic 3 symbolizes the beach and sunset of San Diego, where he became a highly successful entrepreneur and still resides today.
As a finishing touch, the phrase "Deep in the Woods" is located below the Matt Arena logo. These words embody the intimidation the venue will pose for visiting teams, and add soul to the building.
ARENA FLOOR FACTS
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