When buying pieces for your home, nothing compares to feeling the texture of a fabric and inspecting the design intricacies of furniture in person. But there is no resisting progress, and online shopping is only becoming a smoother and more convenient experience.
Below, we've compiled a list of the online homeware shops that we go to on a regular basis, from UK stalwarts like John Lewis & Partners to quirky homeware brands like Rockett St George, and under-the-radar small businesses featured on Narchie and Glassette. These are reliable online brands and retailers that could feasibly furnish your home out from top to bottom.
For those looking for affordable pieces, there are plenty of options listed below, alongside the places to go if you're looking for little luxuries, some designer furniture dupes, the best velvet armchairs, Berber-style rugs, outdoor seating, and much more.
Read on for 45 of the best homeware shops online...
1. John Lewis & Partners
Best for: Reliable basics
Our go-to for everything home-related, from your coffee machine to your garden furniture. John Lewis is the dependable retailer with an array of homeware to suit every style and budget. We love the affordable ANYDAY range (and we're still trying to get our hands on their sell-out cushion).
2. Dunelm
Best for: Affordable designer dupes
Dunelm is a bit of an unexpected treasure trove of modern designer dupes. Check out their selection of super affordable statement pendant lights and brightly coloured armchairs that look a lot more expensive than they really are.
3. Oliver Bonas
Best for: Modern and covetable extras
Many of us have made a beeline for an Oliver Bonas boutique when a friend's birthday is around the corner, and for good reason. Their bright and cheerful accessories are almost unanimously appealing with a great sense of humour β where else would you find a cat-shaped pizza cutter in a pinch?
4. Heal's
Best for: Contemporary, design-led furniture
Quality design, innovation and premium craftsmanship is the DNA behind the modern and contemporary furniture range at Heal's. The design conscious will enjoy browsing the product pages of Ercol to Tom Dixon, and designers from Arne Jacobsen to Charles & Ray Eames. An interiors icon, Heal's has been on Tottenham Court Road, its flagship store in London, for over 200 years.
5. H&M Home
Best for: Design pieces without the price tag
Another affordable destination with the most covetable accessories out there. The selection of vases, candlesticks, and other little trinkets at H&M Home is brilliant, but have a look at their collection of modern wall lights, plus the brilliant collaborations with the likes of India Mandahvi.
6. Etsy
Best for: Small business discovery
There's probably not a single thing you can dream up for your home that isn't already being sold on Etsy. You really have to put some time in your calendar to scroll through everything the platform has to offer, but the one-of-a-kind gems are worth the effort.
7. DFS
Best for: Instagrammable sofas
A British leader in well-made and design conscious sofas. DFS sell everything from traditional button-back sofas in sumptuous upholstery, to sleek loveseats in contemporary pastel shades, as well as the most Instagrammable velvet armchairs.
8. Anthropologie
Best for: Little luxuries
Definitely one of the pricier brands on our list, but Anthropologie is not to be beaten on little luxuries. Within their artist collaboration collections, you'll find some of the best rising stars of the art world putting their stamp onto china plates, soft furnishings, and stationery.
9. Bohemia Design
Best for: Natural materials
Our go-to for responsibly made home accessories. Bohemia Design is very much the place for those who lean towards a soft and natural design scheme. Special mention to their Moroccan storage baskets β they are the absolute best on the market.
Shop Bohemia Design
10. Wayfair
Best for: Just about everything
If you have a very specific piece in mind, but don't quite know where to find it, check Wayfair before anything else. This massive platform houses small sellers and brands from around the world, covering everything from furniture to art and lighting to garden accessories.
Shop Wayfair
11. Rockett St George
Best for: Quirky home accessories
From lightning bolt-shaped mirrors to orange fringed chandeliers, and epic yet affordable wall hangings, Rockett St George is home to all that is quirky, unexpected, and full of humour. If you want to add a bit of personality to your home, this is the place to go.
12. The White Company
Best for: Elegant neutrals
If you're shopping for anything neutral, The White Company is the only store you'll need. The picture of understated elegance, their collection covers soft furnishings, decorative accessories and an array of storage essentials β you could deck out an entire kitchen or bathroom from The White Company and it would look straight out of the pages of a magazine.
13. Emma Bridgewater
Best for: Playful kitchenware
Pattern, pattern everywhere. Emma Bridgewater is another go-to for accessories adorned with quaint β and very British β motifs. Plus, all of the lovely ceramic pieces are made in Stoke-on-Trent, the home of British pottery.
14. Ikea
Best for: Decorating on a budget
Everyone's favourite flatpacks. Ikea is unbeatable for those decorating on a budget who have neither the time nor inclination to scour other affordable platforms like eBay. Do yourself a favour and have a look at the #ikeahacks on Instagram and TikTok to find clever ways to elevate all sorts of Ikea pieces.
15. Rose & Grey
Best for: Accessories no one else will have
A little more under-the-radar than our other selections, it is the colour palette that will likely strike you most in Rose & Grey's product selection. Anyone who is a fan of pastels and pops of well-chosen primary colours will likely lose hours scrolling through all of the treasures they have online.
16. Homebase
Best for: Under the radar homeware
A trove of unexpected treasures, Homebase is the practical homeowners' destination for renovation materials, garden supplies, DIY everything, and a growing range of brilliant contemporary kitchens.
17. Soho Home
Best for: Blowing the budget
A design lover's paradise, Soho Home was established so people could buy the exquisite design pieces they came across at Soho House, so expect the finest sofas, beds, lighting and accessories on the market. Members get a discount, naturally.
18. Garden Trading
Best for: Anything storage
Thanks to Garden Trading, our kitchens have never looked so good. This is the shop for well-designed and practical kitchen and bathroom storage, outdoor furniture, plus attractive versions of humble household products, like bins and floor mops.
19. Aldi
Best for: Garden furniture
Aldi may not be the first retailer you think of when considering a garden makeover, but their garden furniture is almost guaranteed to sell out. Run, don't walk if you're in the market for an outdoor egg chair. See our hanging egg chair roundup here.
20. Arket
Best for: Understated soft-furnishings
As a Scandinavian brand (their HQ is in Stockholm,) Arket make the perfect complements to an understated home. Their online store is full of functional and accessible design in their signature summery colours β anything you'd find in an elegant Scandi apartment is housed here.
21. French Connection
Best for: Boho accents
Unlike much of its clothing selection, French Connection's furniture and homeware is full of boho elements and global influences. You'll find some of the best patterned rugs on the high street β their fabulous Poppy Field rugs are hugely popular β and their selection of cane and rattan furniture is hard to beat.
22. Colours of Arley
Best for: Striped fabrics
Colours of Arley is known for making the best striped fabrics in distinctive colour pairings. They also occasionally release a small number of fabulous vintage collections made up of preloved pieces reupholstered in signature Colours of Arley stripes, and have recently launched a lighting collaboration with Mattina Moderna.
23. Carpetright
Best for: Luxury without the price tag
A convenient one-stop shop for all types of flooring, Carpetright is our reliable source of sink-in soft carpets, pure wood flooring, realistic laminate, and some of the best Berber-style rugs you can find. Plus, their clever room visualiser makes it easy to pick the right flooring to suit your space.
24. Narchie
Best for: Scrolling vintage homeware
Narchie is a welcome disruptor in the vintage retail space. The homeware marketplace app hosts a new generation of digitally savvy decor enthusiasts, buying, selling and connecting in one place. It's a must-download to discover the best vintage resellers.
25. Barker & Stonehouse
Best for: Industrial furniture
Barker & Stonehouse is an Aladdin's cave of a retailer. Most people would find something online to suit their taste, and it would be an especially fruitful virtual shopping trip if you are a fan of industrial or farmhouse styles.
26. La Redoute
Best for: A great deal
La Redoute's furniture and homeware sales are the stuff of legends. Their vast assortment, from the Insta-famous rugs to their statement dining tables and bed frames, is incredibly well-priced anyway, but there is always an extra bargain to be had.
27. Urban Outfitters
Best for: Retro and vintage styles
If you're looking to create a home that includes the coolest design features of the 70s and 80s, look no further than Urban Outfitters. You'll find record players and vinyls, floor cushions, a lot of bohemian influences, and a ton of rattan.
28. West Elm
Best for: Statement pieces
The American influences in West Elm are clear β everything is a little bigger and a little bolder. If you have a bit of wiggle room in your decorating budget, their selection of chunky sideboards and fabulous dining room tables are some of the best you'll find on the high street.
29. Lights4Fun
Best for: Decorative lighting
One of our favourites for affordable decorative lighting, if you ever want simple string lights for a bedroom, LED floor lanterns or garden lighting, there's no better place.
30. Dreams
Best for: Boutique hotel-style beds
Dreams is the leading UK specialist for beds, and stock a huge array of traditional wooden bed frames, sumptuously upholstered storage ottomans, and the best handmade mattresses. We are always drawn to their selection of velvet beds that wouldn't look out of place at a chic boutique hotel.
31. Swoon
Best for: Art Deco lovers
Most people would find something on Swoon's website to suit their taste, but it would be an especially fruitful virtual shopping trip if you are a fan of Art Deco styles. Have a look if you like your armchairs upholstered in teal velvet, and your lighting in brushed brass.
32. Habitat
Best for: Mid-century dupes
Habitat was born 60 years ago in 1964, and you can still see the design heritage today. There are a lot of brilliant mid-century influences in their furniture, alongside accessories and soft furnishings that are reliably bright and colourful.
33. Zara Home
Best for: Subtle finishing touches
Zara makes homeware for slow living, like waffle-knit blankets, bamboo storage baskets, and linen notebooks, as well as a beautifully designed range of ceramic jugs and pots that look like they've been weathered under a Mediterranean sun.
34. Hillarys
Best for: Impactful window dressing
A modern way to update window dressings, Hillarys have a huge array of materials, colours, and patterns to suit most spaces. Plus, measuring, fitting and an in-home service are all included in the price.
35. Next
Best for: All the basics
Next is a one-stop shop for good quality towels, bedlinen, crockery and just about every other essential you could need in a home. We love how affordable, stylish and accessible everything is, as well as the convenience of their super speedy delivery.
36. Tate & Darby
Best for: Playful rugs and runners
Rugs and runners for the contemporary home, Tate & Darby pieces always have a welcome dose of colour β bright pink stripes, racer green checks β and you'll find some brilliant examples of Moroccan rugs handmade in the Atlas mountains.
37. Maison FlΓ’neur
Best for: Tablescaping
Tableware that looks straight out of the bistros of St Tropez. Plates, napkins and aprons are all splashed with colour and look as if handpainted by artists. Check out the homeware too for trinket dishes, trays and a great selection of prints from some of the coolest contemporary artists around.
38. Nordic Nest
Best for: Genuine Scandi design
Nordic Nest has all of the simple yet sophisticated Scandinavian design pieces you could really want. While there are premium pieces available β they're a stockist of Louis Poulsen and Gubi, among others β there are plenty of affordable soft furnishings and accessories too.
Shop Nordic Nest
39. Toast
Best for: Understated extras
Toast makes homeware for slow living, like organic cotton bedspreads, linen aprons, and essential oil soaps, as well as beautifully designed non-essentials, from a hand-thrown butter dish to a jute water bottle carrier.
40. Glassette
Best for: The coolest independant brands
The homeware and accessories on Glassette feels youthful and exciting, made by small, independent brands or sourced from vintage sellers. We love the selection of ceramic lamps and tableware, and it's a great source of affordable art.
41. Vinterior
Best for: Pre-owned furniture
Vinterior is the UK's leading pre-owned furniture marketplace, which means it has choice and lots of it. The site is a labyrinth of mid-century, antique, Art Deco and more, and you can while away happy hours browsing through it all.
42. Daylesford
Best for: Dreamy household goods
Stoneware crockery used in the Daylesford cafe, wicker baskets for carrying groceries and picnics and scented candles inspired by nature β Daylesford sells the everyday accompaniments for a dreamy countryside lifestyle.
43. Nkuku
Best for: Ethical homeware
One of the best sustainable homeware retailers around. Everything they sell, from armchairs to mirrors, is ethical, eco-friendly, and handmade. Nkuku operates with total transparency too, which makes it easier for customers to make informed choices.
44. Liberty
Best for: Unusual trinkets
Something of a London institution, Liberty's furniture and homeware selection is a riotous peek into the more eccentric side of British design tastes. You'll always discover up-and-coming independent brands, as well as plenty of playful pieces, and of course, the famous Liberty fabrics.
45. The V&A Shop
Best for: Homeware with history
The V&A shop is full of artwork, naturally, alongside hefty coffee table books, exclusive artist collaborations, pottery, and the most interesting homeware. Not just for art lovers, but it's definitely for you if you like accessories with a great story.
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The Colour Edit
Rachel Edwards is the Style & Interiors Editor for Country Living and House Beautiful, covering all things design and decoration, with a special interest in small space inspiration, vintage and antique shopping, and anything colour related. Her work has been extensively translated by Elle Japan and Elle Decor Spain. Rachel has spent over a decade in the furniture and homeware industry as a writer, FF&E designer, and for many years as Marketing Manager at cult design retailer, Skandium. She has a BA in French and Italian from Royal Holloway and an MA in Jounalism from Kingston University. Follow Rachel on Instagram @rachelaed
