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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Paperback – December 30, 2008
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G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
- Print length320 pages
- LanguageEnglish
- PublisherPenguin Books
- Publication dateDecember 30, 2008
- Dimensions5.48 x 0.67 x 8.42 inches
- ISBN-100143114042
- ISBN-13978-0143114048
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Editorial Reviews
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"Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science." -Robert B. Cialdini, author of Influence: Science and Practice
"Dale Carnegie's classic How to Win Friends and Influence People remains a standard for salespeople to this day, but [The Art of Woo] is more . . . relevant in ways that Carnegie's 70-year-old book cannot be." -Library Journal
"Many motivational books exhort readers to "sell yourself" to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely." -Time
"A fascinating book about how to pitch for gain and maintain long-term client relationships that are keys to success...Essential reading for anyone trying to get ahead of the pack in our competitive, global marketplace." -Robert Wolf, Former Chairman & CEO of UBS
About the Author
Product details
- Publisher : Penguin Books; Reprint edition (December 30, 2008)
- Language : English
- Paperback : 320 pages
- ISBN-10 : 0143114042
- ISBN-13 : 978-0143114048
- Item Weight : 2.31 pounds
- Dimensions : 5.48 x 0.67 x 8.42 inches
- Best Sellers Rank: #316,515 in Books (See Top 100 in Books)
- #232 in Business Negotiating (Books)
- #369 in Popular Applied Psychology
- #896 in Sales & Selling (Books)
- Customer Reviews:
About the authors
Dr. Mario Moussa is a successful author, keynote speaker, and management consultant who teaches in the Executive Programs at the Wharton School of Business. He advises senior leaders about top team effectiveness, organizational culture, and large-scale change initiatives. He has delivered workshops on leadership, strategic persuasion and collaboration to thousands of executives in New York, San Francisco, Shanghai, Mumbai, Sao Paulo, London, Istanbul, and other major cities around the world. His work has been featured on National Public Radio as well as Time Magazine, Business Week, U.S. News and World Report, HR Magazine, The Harvard Management Update, The Financial Times, and leading industry publications.
As a Fellow of Executive Education at the Wharton School, Dr. Moussa has led the design of customized leadership development programs for organizations in a wide variety of sectors, including financial services, pharmaceuticals, energy, healthcare, higher education, and government. By connecting the classroom and the boardroom, he closes the gap between cutting-edge research and professional experience. His work is based on simple, repeatable techniques that deliver results in today’s turbulent business climate.
In his latest book Committed Teams: Three Steps to Inspiring Passion and Performance, he and co-authors Madeline Boyer and Derek Newberry use vivid stories and extensive first-hand research from Wharton’s Executive Development Program (EDP) to describe a process for building great teams. Dr. Moussa’s first book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, co-written with G. Richard Shell, has been critically acclaimed for its clear and effective methodology. Dr. Moussa lives in Center City, Philadelphia with his wife and their three children.
G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business at the University of Pennsylvania. His latest book, The Conscience Code: Lead with Your Values. Advance Your Career (HarperCollins Leadership), shows readers how to stand up for their core beliefs when the pressure is on to look the other way. His award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People (Penguin) is now in its third edition in multiple languages, and Springboard: Launching Your Personal Search for Success (Portfolio 2013) was named Business Book of the Year in the USA and was short-listed for Management Book of the Year by the British Library. He is also author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Portfolio 2007) (with Mario Moussa) and Make the Rules or Your Rivals Will (Crown Business 2004). He serves as Director of Wharton's Executive Negotiation Workshop and Strategic Persuasion Workshop. He has won multiple teaching and scholarly awards, had his work cited by the United States Supreme Court, and taught people from all walks of professional life, from Silicon Valley entrepreneurs and Fortune 500 CEOs to FBI hostage negotiators, Navy SEALs, and United Nations peacekeepers.
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will remain in that condition for very long-time. I feel like he has been finding something from
his study (perhaps from his life) and now developing it and someday will become a popular
new branch of discipline. He is a professor from very well-known university.
The first, about creating Apple with Steve Wozniak. The second, a brief marketing meeting at the depths of Apple's problems in the last 1990's before the big turnaround.
Top reviews from other countries
But the book is on a great topic: how to woo other people over!
The books does use a lot of examples.
Thus you probably will enjoy the book but do not expect to become an overnight success at "the art of woo".