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Fulham have named betting brand W88 as their new principal partner and main shirt sponsor for the 2022/23 English top-flight soccer season.
The newly promoted Premier League outfit have described the new agreement as ‘record’ deal. The last time Fulham were in the Premier League during the 2020/21 season their deal with Bet Victor was worth UK£3 million (US$3.6 million) a year.
W88’s logo feature on the front of the men’s and women’s team kits, with the brand also securing inventory at Fulham’s Craven Cottage home, as well as across the club’s digital channels. In addition, W88 will get LED board promotion during matches and integration into club content.
W88 replaces World Mobile as Fulham’s principal partner, after the club recently reworked the agreement in a move which sees the blockchain firm become sleeve sponsor for the 2022/23 season. The Cottagers’ new kit, which will feature both W88 and World Mobile’s updated branding, will be revealed on 29th July.
“We are both proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football, said Hilly Ehrlich, business development manager at W88.
“We are also looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the club.
“With a global footprint, W88 is a brand which represents integrity, trust and excellence and we will be actively promoting responsible gaming.”
Jon Don-Carolis, sales director at Fulham, added: “We’re pleased to welcome W88 on board as main team partner this season in a record sponsorship deal for the club. The deal provides significant revenue to assist with our commercial objectives, enabling us to compete in a challenging and exciting Premier League campaign.”