Target serves as the nation’s sixth-largest retailer, with its strategy predicated on delivering a gratifying in-store shopping experience and a wide product assortment of trendy apparel, home goods, and household essentials at competitive prices. Target’s upscale and stylish image began to carry national merit in the 1990s—a decade in which the brand saw its top line grow threefold to almost $30 billion—and has since cemented itself as a leading US retailer. Today, Target operates over 1,950 stores in the United States, generates over $100 billion in sales, and fulfills over 2 billion customer orders annually. The firm’s vast physical footprint is typically concentrated in urban and suburban markets as the firm seeks to attract a more affluent consumer base.

Target Corp. is the second-biggest U.S. discount retailer. It differentiates itself by selling stylish products at reasonable prices. The company has partnerships with an evolving group of designers. Based in Minneapolis, Target ended FY24 with 1,956 stores in the U.S., with a total of 246 million square feet. In January 2015, the company announced its exit from the Canadian market, along with plans to close approximately 130 stores in Canada. Target sold its in-store pharmacies to CVS in December 2015. For the fiscal year ended February 3, 2024, the company had total revenues of $105.8 billion, including approximately $30 billion from Target's own brands. Sales on Target.com represented about 18% of the total in FY24, up from 8.8% in pre-pandemic FY20, 7% in FY19, 5.5% in FY18, and 4.4% in FY17. The company's fiscal year ends on the Saturday closest to January 31. Approximately 30% of merchandise sales came from beauty and household essentials, 16% from hardlines, 15% from apparel and accessories, 17% from home products, and 21% from food. Target was moved to the Consumer Staples sector from Consumer Discretionary in 2023.

Weekly Tee Up: PCE, the Fed's Fav

Target serves as the nation’s sixth-largest retailer, with its strategy predicated on delivering a gratifying in-store shopping experience and a wide product assortment of trendy apparel, home goods, and household essentials at competitive prices. Target’s upscale and stylish image began to carry national merit in the 1990s—a decade in which the brand saw its top line grow threefold to almost $30 billion—and has since cemented itself as a top US retailer. Today, Target operates over 1,950 stores in the United States, generates over $100 billion in sales, and fulfills over 2 billion customer orders annually. The firm’s vast physical footprint is typically concentrated in urban and suburban markets as the firm seeks to attract a more affluent consumer base.