Mother’s Day 2024: How Zomato, Amazon Prime and others celebrate moms with special campaigns

Mother's Day

May 12 is being celebrated as Mother’s Day and brands have introduced special campaigns to mark the occasion. Amongst the brands who have launched a campaign to celebrate mothers across the world were Amazon Prime, Zomato and Swiggy.

Amazon Prime’s ‘Prime Entertainer’

In the video, moms are showcased effortlessly donning their entertainment hats; it’s like they just know. The video portrays their innate ability to make us laugh, cheer and entertain. The idea is to convey the thought about the multitude of responsibilities that mothers quietly shoulder.

Zomato

The on-demand convenience app has roped in popular names like Johnny Lever, Ranveer Allahabdia, Arpit Bala to do a video that focuses on ensuring that no one forgets Mother’s Day this year.

Swiggy

Swiggy’s campaign is about playful sibling rivalry as they pamper their mother with all goodies delivered through the popular app. The film opens with a mom relaxing at home when her son pops in with a decadent pastry. A knowing look passes between the siblings, and the daughter swoops in with a beautiful heart-shaped cake. From then on, it's a competition as they use Swiggy to send her everything from personalised photo cakes to cupcakes.

The digital healthcare platform’s Mother’s Day campaign celebrates the love and care mothers offer throughout our lives. The ad wants to remind everyone that a mother’s well-being matters. The film encourages us to actively show our appreciation by making sure they prioritise their health