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Personal Brand Exploration - By Bradley Dennis
- 1. PERSONAL BRAND EXPLORATION BRAD DENNIS PROJECT & PORTFOLIO 1: WEEK 1 SPORTSCASTING APRIL 21ST 2024
- 2. CAREER CATEGORY: CHANGING CAREERS • Short Term Career Goal: • Join a local radio station covering college football as a recent college graduate (2025) • Apply to several openings and contact stations in Valdosta, GA as well as sharing my portfolio with potential employers. • Long Term Career Goal: • Join SEC Network as a commentator (2035)
- 3. OCCUPATION SPORTS BROADCASTING • Potential Job Titles: • Sports Broadcaster • Journalist • On-Air Personality (Radio) Source: LinkedIn
- 4. TARGET AUDIENCE • Production Assistants/Colleagues related to Sports Podcasting Source: Book Yourself Solid
- 5. COMPETITION • Reed Becker • Work Experience: 5 years work experience, 2 internship • Education: Current Student at Dean College; Sports Broadcasting Major • Noteworthy Experience: Interned with radio station as a host of his own segment. • Skills & Proficiencies: Live Broadcast, Journalism, Microsoft Office • Overall Online Connections: 500+ connections, Banner image not customized, Clean headshot, Several recommendations from employers • Overall: 90 out of 100 • Bradley Dennis • Work Experience: None in field • Education: Current Student at Full Sail University; Sports Broadcasting Major • Noteworthy Experience: 5 Years in Podcasting, Hosting, and Writing • Skills & Proficiencies: Broadcast style writing, Public Speaking, Multimedia design • Overall Online Connections: 9 connections, Banner image not customized, Headshot needs work, No recommendations from employers • Overall: 70 out of 100 Source: LinkedIn
- 6. IDENTITY • Core Values: • Passion • Humor • Curiosity • Ambition • Community • Vision: Engaging football fans at every level with high level enthusiasm. The Golden Circle WHY – To share knowledge with others to create a welcoming and fun community HOW – Creating football content for fans of the sport WHAT – Broadcasting sports to viewers Guiding Principle: Surround Yourself with Great People – there tends to be more success for your own development by surrounding yourself with likeminded and positive personalities. Passion: NCAA Football Super Power: Digging deeper for unique stories for all kinds of audiences. Source: Start with Why,
- 7. PROMISE & POSITION • Promise: I help sports content providers provide excellent and fresh takes on football content to better viewership and engage fans of all walks of life. • Position: Thought-Provoking, Radical Content
- 8. NETWORKING • Industry Events: • SportsPro Live • April 23-24 in London, UK • Objective: Attend lectures on engaging fans and building brand specific content for viewers to help create more unique experiences. • SBJ Media Innovators Summit • November 20th in New York, NY • Objective: Network with other broadcasters and create potential future partnerships for content creating or job opportunities. • Elevator Pitch: You know how every broadcaster you see covers the same flat topic? Well, I bring a lively approach to stories and a professional attitude to make each story as pleasurable and entertaining as possible while maintaining credibility. In fact, I have spent the last 5 years running a sports podcast and building content made specifically for our audience that is engaging and off the wall while being competitive with other podcasts. We have seen growth of up to 130% of normal fan engagement and I can provide that for your company. • Mentorship: Hoping to secure a partnership with a broadcaster of 10+ years experience in football coverage Source: Zoomph
- 9. DIGITAL MARKETING • Online ID Calc Scores: • Volume: Zero • Relevance: Zero • Purity: Zero • Diversity: High • Validation: Zero • Brand Archetype: • Archetype: Entertainer • Description: The life of the party! The entertainer strives to inject excitement into every task they perform. They often go above and beyond to bring joy to everyone they meet and the work they do. • Digital Marketing Strategy: • Focus Variable(s): Volume & Relevance • Type of Content: Podcast – Create small 15-minute episodes pertaining to a specific subject in NCAA football detailing personal opinions and interesting anecdotes weekly. • Primary Tools for Distribution: Spotify & Instagram – gain a following through promotional tools and videos and engage with fans to build rapport. Source: Kaye Putnam, CareerBlast
- 10. PROFESSIONAL DEVELOPMENT • TECHNICAL • Adobe Audition • Task: Complete Adobe Certification • Org: Adobe.com • Date: July 2024 • Spotify for Podcasters • Task: Complete training for Anchor and learn how to create podcast on their website • Org: Anchor.fm • Date: Oct 2024 • TRANSFERABLE • Professional Writing • Task: Take Business Writing Principles and practice broadcast writing skills. • Org: LinkedIn Learning • Date: Sept 2024 • Team Building • Task: Take Skills to Build Stronger Work Relationships and build a network on LinkedIn • Org: LinkedIn Learning • Date: Dec 2024 Source: LinkedIn, Spotify for Podcasters, Adobe
- 11. REFERENCES • WorkInSports (2013) Becoming a Sports Broadcaster: Advice from a Professional. Retrieved April 18, 2024 from https://www.workinsports.com/resourcecenter/jobseeker/pages/becoming-a- sports-broadcaster-advice-from-a-professional • Dean College (Oct 2021) How to Get into Sports Broadcasting. Retrieved April 18, 2024 from https://www.dean.edu/news-events/dean-college-blog/story/how-get- into-sports-broadcasting/ • Mazing US (June 2022) Do you want to be a professional sports channel? Retrieved April 18, 2024 from https://mazingus.com/do-you-want-to-be-a-professional- sports-channel/ • Reed Becker – Game Day Reporter: Boston Bruins. Retrieved April 18, 2024 from https://www.linkedin.com/in/reed-becker/ • Arcadia (June 2022) Language and Identity: the Construction of the Self. Retrieved April 18, 2024 from https://www.byarcadia.org/post/interaction-between-language- and-society-101-language-and-identity • Thought Catalog (Jan 2024) 18 Life Principles for Greater Living. Retrieved April 18, 2024 from https://thoughtcatalog.com/tony-fahkry/2016/08/18-life-principles-for- greater-living/ • Forbes (Oct 2022) Council Post: How Traditional Sports Broadcasting Can Evolve and Adapt to Changing Fan Expectations. Retrieved April 18, 2024 from https://www.forbes.com/sites/forbestechcouncil/2022/10/12/how-traditional- sports-broadcasting-can-evolve-and-adapt-to-changing-fan- expectations/?sh=56cda55610b5 • Sinek, S (2009) Start with Why: How Great Leaders Inspire Everyone to Take Action. https://simonsinek.com/videos/ted-talks/ • Zoomph (Jan 2024) Top Sports Business Conferences in 2024. Retrieved April 19, 2024 from https://zoomph.com/blog/top-sports-business-conferences-in-2024/ • Simon Sinek The Golden Circle. Retrieved April 19, 2024 from https://simonsinek.com/golden-circle/ • Port, M. (2013) Book Yourself Solid Illustrated. Hoboken, NJ: Wiley. • LinkedIn Team Building. Retrieved April 20, 2024 from https://www.linkedin.com/learning/search?keywords=team%20building&u=508131 45 • Ragan Communications (Feb 2022) 10 ways to bolster your team’s professional development. Retrieved April 20, 2024 from https://www.ragan.com/10-ways-to- bolster-your-teams-professional-development/ • Adobe Certification. Adobe Digital Learning Services. Retrieved April 20, 2024 from https://www.ragan.com/https://learning.adobe.com/certification.html • LinkedIn Sports Broadcasting. Retrieved April 20, 2024 from https://www.linkedin.com/search/results/all/?keywords=sports%20broadcasting&or igin=TYPEAHEAD_HISTORY&searchId=5f85d2ec-8a2e-4c47-9f1a- 31792956f384&sid=1gR&spellCorrectionEnabled=true • Spotify for Podcasters. Retrieved April 20, 2024 from https://podcasters.spotify.com/ • Putnam, K. (2024) Discover the Power of Brand Archetypes: Unlocking the Secret to Effective Branding. Retrieved April 18, 2024 from https://www.kayeputnam.com/brand-archetypes/