GOOG - Alphabet Class C Stock Price - NASDAQ: GOOG | Morningstar
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Alphabet Inc Class C GOOG

Morningstar Rating
$175.95 −2.40 (1.35%)
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Company Report

Alphabet Is Taking a Relatively Disciplined Approach as It Plows Capital Into AI

Alphabet dominates the online search market with 90%-plus global share (80%-plus US share) for Google, and the business generates very strong cash flow. We expect continuing search growth as we remain confident that Google will maintain its leadership despite Microsoft's move to include generative artificial intelligence in Bing and Google's recent AI missteps. We also foresee YouTube and cloud contributing more to the firm’s top and bottom lines.

Price vs Fair Value

GOOG is trading at a 32% premium.
Price
$178.35
Fair Value
$833.00
Uncertainty
High
1-Star Price
$213.27
5-Star Price
$146.80
Economic Moat
Nczld
Capital Allocation
Rlddflyt

Bulls Say, Bears Say

Bulls

As the number of online users and usage increase, so will digital ad spending, of which Google will remain one of the main beneficiaries.

Bears

There is little revenue diversification within Alphabet, as it remains heavily dependent on Google and search advertising.

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News

Trading Information

Previous Close Price
$178.35
Day Range
$175.79179.42
52-Week Range
$115.83179.95
Bid/Ask
$175.75 / $175.95
Market Cap
$2.17 Tril
Volume/Avg
14.7 Mil / 20.7 Mil

Key Statistics

Price/Earnings (Normalized)
26.88
Price/Sales
6.99
Dividend Yield (Trailing)
Dividend Yield (Forward)
0.45%
Total Yield
2.89%

Company Profile

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google services account for nearly 90% of Alphabet's revenue, of which more than 85% is from online ads. Other Google services revenue is from sales of apps and content on Google Play and YouTube, as well as sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home. Google's cloud computing offerings account for a bit more than 10% of total Alphabet revenue. Alphabet’s moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), provide faster internet access (Google Fiber), enable self-driving cars (Waymo), and more.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Growth
Total Number of Employees
182,502

Competitors

Valuation

Metric
GOOG
AAPL
AMZN
Price/Earnings (Normalized)
26.8830.6250.90
Price/Book Value
7.4440.708.85
Price/Sales
6.998.063.30
Price/Cash Flow
19.3925.5218.34
Price/Earnings
GOOG
AAPL
AMZN

Financial Strength

Metric
GOOG
AAPL
AMZN
Quick Ratio
1.980.870.83
Current Ratio
2.151.041.07
Interest Coverage
285.7815.35
Quick Ratio
GOOG
AAPL
AMZN

Profitability

Metric
GOOG
AAPL
AMZN
Return on Assets (Normalized)
25.77%32.12%11.69%
Return on Equity (Normalized)
36.64%165.09%31.44%
Return on Invested Capital (Normalized)
32.10%62.77%17.95%
Return on Assets
GOOG
AAPL
AMZN
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Internet Content & Information Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Alphabet Inc Class A
GOOGL
SbrcyzgwzlRnxb$2.2 Tril
Meta Platforms Inc Class A
META
ThhkrxrkMskrm$1.3 Tril
Tencent Holdings Ltd ADR
TCEHY
BhypmkfmltTbbd$450.7 Bil
Spotify Technology SA
SPOT
QmvrqfhtMtbr$61.1 Bil
DoorDash Inc Ordinary Shares - Class A
DASH
MqmrzgsjCkslwns$46.3 Bil
Baidu Inc ADR
BIDU
RbpbnrzbQjdr$34.0 Bil
Pinterest Inc Class A
PINS
WqskydksGyjxvl$30.1 Bil
Snap Inc Class A
SNAP
NtpfstyXtgnw$25.6 Bil
Tencent Music Entertainment Group ADR
TME
WtwgmdlvqSxlpgx$25.2 Bil

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