Arby's sponsors sports awards on FOX

LOS ANGELES — Arby's is the presenting sponsor for the top action sports performances of the year. The inaugural Arby's Action Sports Awards presented by FUEL TV, airs nationally on FOX, Sunday, Dec. 10.

The ceremony will bring together the biggest names in skateboarding, snowboarding, surfing, BMX, freestyle motocross and more, along with dozens of celebrities from across the entertainment spectrum for a star-studded show.

Arby's has signed on to be the presenting sponsor and other major sponsors include Jeep, Activision and Nike.

"Through this event, we've been able to create an unprecedented integrated marketing platform to reach the highly sought-after male 14-34 demo in the fourth quarter," said Mike Burg, the show's producer. "For a creative and aggressive marketer, the opportunities to work with the show are endless."

Arby's said the program's demographics are ideal for the QSR's marketing program.

"This was a fantastic opportunity for us to partner with a brand-new awards program that recognizes young athletes for extraordinary talents," said Debra Mager, senior vice president of national advertising, Arby's Restaurant Group.