Rami Hachache has been added to The Sweetshop director’s roster, for representation in Asia, Australia, and New Zealand.

“We are absolutely delighted to have Rami on team Sweetshop”,  said Jenny Crabb, EP at The Sweetshop Asia.

“He is not only a fantastic director with a sharp eye for detail, but a seriously funny guy with an ability to expand the comedy in scripts tenfold!  The cherry on top is that he is just a lovely, wonderful person to work with, Penny and I are looking forward to our next project together”

Hachache co-created the social media sensation, ‘Kirby Jenner’ – Kendall Jenner’s elusive, imaginary fraternal twin. After the Instagram account, which was originally started as a fun visual exercise, took on a life of its own with a huge pick up on socials, he was brought on to direct and executive produce “Kirby Jenner” an 8-episode scripted reality comedy series for Quibi alongside Kendall and Kris Jenner who were also executive producers for the show.

Hachache’s journey into the world of filmmaking is far from conventional. Coming from a Lebanese family who immigrated to the United States when he was just a toddler. He recounts his early years as being marked by constant movement and chaos. “I’ve always loved TV and all things comedy,” he said, “those cartoon intros and cheesy one-liners were transformative.”

Hachache weaves his comedic touch into commercial campaigns for global brands like Converse, Target, Old Navy, and Southwest Airlines.

“I’ve been a fan of The Sweetshop for years and am excited to collaborate with them!” said Hachache on joining The Sweetshop.

Melanie Bridge, co CEO of The Sweetshop added: “Rami is a treasure trove of funny mixed in with a beautiful commercial eye, we are so excited to have persuaded him to join The Sweetshop”

To view Rami’s work go here.