Fact: There are two kinds of humans in the world. Those who LOVE purple and those who don't. There is no in-between.

And as (secret) purple megafan, I fully appreciate Apple's latest colorway launch for their iPhone 12 and iPhone 12 mini. It's their purpliest purple phone yet—sorry, I'm drooling.

Unlike the iPhone 11's version of the color, Apple's 2021 purple is a more saturated, candy-like hue. Alsoooooo, it maybe happens to match the purple sweatsuit I've been wearing for months, the purple fanny I attached myself to last summer, and all the future purple accessories I will probably buy to coordinate with this phone. I mean, look at her!

Apple New Apple iPhone 12

New Apple iPhone 12

Apple New Apple iPhone 12

$594 at Amazon

What I'm trying to say is, if you're a purple freak (shall we start a club?) and you're due for an iPhone upgrade or just want to treat yourself, this is the universe telling you to make it happen.

Besides the color, which we've established is enough for me, the iPhone 12 and iPhone 12 mini have a leveled-up camera for better quality pics and videos (Night mode! It's here!), something called an A14 Bionic chip that makes it speedier than older models, and that VIP 5G network. So, yes, there are other benefits besides looking cute, I guess.

Oh, and if you're looking for matching accessories, I gotchu.

Clear Floral Case Compatible with iPhone 12
GVIEWIN Clear Floral Case Compatible with iPhone 12
MagSafe Charger
MagSafe Charger
iPhone Leather Wallet with MagSafe in California Poppy
iphone iPhone Leather Wallet with MagSafe in California Poppy
Apple Clear Case (for iPhone 12 and iPhone 12 Pro)
Apple Apple Clear Case (for iPhone 12 and iPhone 12 Pro)
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Ashley Oerman
Contributing Writer

Ashley Oerman is a contributing writer at Cosmopolitan, covering fitness, health, food, cocktails, and home. You can follow her on Instagram @AshleyOerman. She is pro-carbs.