Countess Alexandra has resigned from her permanent job at the electronics company Bang & Olufsen. Countess Alexandra is the former wife of Prince Joachim of Denmark, and is mother to his two eldest children. Bang & Olufsen designs, develops and markets, among other things, speakers, sound systems, headsets and televisions for both private and business customers.
In a comment to the Danish media, Countess Alexandra said: “I have been happy with my time at Bang & Olufsen. The company has really moved a lot in that period, and we have spread awareness of the Bang & Olufsen brand and products to even more consumers.”
Countess Alexandra had been employed by Bang & Olufsen since the spring of 2020, where she was given a part-time position as head of customer programs. Shortly after her employment at Bang & Olufsen, she officially renounced her appanage in order to be free to do as she pelased. Since then, she has worked with the identification of new customer groups and the development of new customer programs across marketing and sales.
The Countess already left her job on 11 January, but it has only now been announced to the company’s employees. According to her press adviser, the reason for the resignation is that Countess Alexandra would like to have more time for other projects. The 58-year-old will continue to serve as an external advisor in the company.
In addition to her position at Bang & Olufsen, since 2021, she has sat on the board of the pharmaceutical company Unumed, which creates digital health solutions targeted at the needs of clinics and hospitals around the world. The Countess has also sat on the board of the Swiss pharmaceutical giant Ferring Pharmaceuticals since 2007.
Countess Alexandra has enjoyed a versatile career. She has a degree in commerce and economics from universities in Hong Kong, Vienna, Tokyo and London. With that background, she has, among other things, worked as a stockbroker and deputy director in an investment firm in Hong Kong. In addition, she is the author of a book about happiness and a book about business ethics.
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