Dallas Mavericks
I introduced a city
to its roots.
Dallas Mavericks
I introduced a city
to its roots.
My team was responsible for creating the story that celebrated the musical legacy of Dallas and Fort Worth through the NBA’s City Edition program. I was honored to help creative direct the design of the City Edition basketball court, team merchandise and 360 marketing campaign that promoted DFW’s history as a birthplace of rhythm and blues. The team’s collaboration with Leon Bridges was the contemporary cherry on this historical sundae.
FairLease
I saved people from sharks.
FairLease
I saved people from sharks.
When my team branded FairLease as the anti-car-dealer car dealer, we couldn't resist taking a few personal jabs at the salespeople everyone hates. There was the slimeball, the good ol boy and the predator all brought to life in a campaign of animated online ads and point-of-purchase posters. Our work won a Gold Addy and three Davey Awards and helped FairLease set all-time sales records.
ImageVision
I stopped pornon the Web.
ImageVision
I stopped pornon the Web.
ImageVision came to us with a mind-blowing technology, a bit of coded artificial intelligence that could automatically detect and block nude images and videos on social media servers and mobile devices -- and at several thousand images per second. For the website, we set out to create something very modern and visually arresting that felt high-tech. But we also needed to explain this new technology as simply as possible, which we did…beautifully.
CPS HR
I commanded a pack of cyborg wolves.
CPS HR
I commanded a pack of cyborg wolves.
Convincing C-level and IT executives to trust their company's business to a new data center provider is no small order. We wanted to plant a seed of doubt about the risks of security and disaster recovery while also emphasizing the strengths of our client CyrusOne. We did so by casting an unflappable spokesperson in the midst of thunder, lightning and a pack of CGI wolves. This 30-second version aired nationally on CNBC and Bloomberg.