Polar Latitudes is a travel company that runs cruises exclusively to Antarctica, where some of history’s greatest explorers had made their bones, many at the cost of their own lives. But what does it mean to explore today – not for the death-defying few, but for the bucket list many who aspire to go there? Why do people travel to this magnificent, unearthly place? What do they discover there? And how does the experience change them? We dug into that question, and found not just one answer, but many. “We are all explorers” became a unifying and differentiating message that continues to carry through all Polar Latitudes communication.