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Disney Princess is a media franchise owned by The Walt Disney Company, created by Disney Consumer Products President Andy Mooney in the late 1990s, including a lineup of fictional female characters who have appeared in several Disney animated films. The franchise currently contains thirteen characters in its lineup, from twelve Walt Disney Animation Studios films and one Pixar film, who are royalty by birth, marriage or are considered princesses due to their heroic acts in their films. In its beginnings, the franchise was composed of a wide variety of characters, who were withdrawn, because of unpopularity or because they were too young.
Tiana, Rapunzel, Merida, Moana and Raya were recently added, due to the great popularity of their films, being called by fans as "The New Generation of Princesses".
The franchise is featured in several video game series. Additionally, the franchise includes dolls, miniature castles, and other toys. The princesses are also at various events in Disneyland;
Tiana, Rapunzel, Merida, Moana and Raya are the only princesses who do not receive changes to their appearance and clothes (with the exception of glitter), as the original eight have new designs, and the most recent ones have 2D versions.
With the popularity of Frozen, Disney was planning to add Elsa and Anna to the franchise, however they were too popular, so they decided that they should have their own franchise, Frozen. However, Disney realized that even so, children always talked about Anna and Elsa as if they were Disney princesses, so Disney decided to create a group called Honorary Official Princesses, where all the girls who were popular, had their own franchise and would become If they fit the rules of being a princess, they would be part of the group.
However, the characters that are part of the Honorary Official Princesses group are Elsa, Anna, Elena and Mirabel. These characters, although not Disney Princess, can be found in videos, images, in the parks and on many other products, alongside the Official Disney Princesses.
In 1996, before the creation of the franchise, Disney put several products on the market that still did not carry the official brand of the franchise, but used the theme "Princess", among them; VHS's, records, dolls, among others.
In 1998, Disney created the Disney Princesses magazine, and featured several female characters illustrating the electronic magazine. On November 9, the magazine dropped some characters, and announced Jane Porter as a new member of the "franchise", speculating that the line actually may have appeared before 2000, as was an official announcement made by Disney. The franchise officially launched on the Disney Store in 1999 along with its male counterpart, Disney Heroes.
2000 — 2001: Criação
Andy Mooney, the creator of the Disney Princess franchise.
In early 2000, when Andy Mooney was hired by the Disney Consumer Products team to help combat slumping sales, the 'Disney Princess' line was born. Shortly after joining Disney, Mooney saw a "Disney On Ice". As he waited to enter, he found himself surrounded by girls dressed as princesses. "These weren't official Disney products, they were products sold in fancy stores," he said. Soon after realizing how well the idea could work, the Disney Princess franchise was formed.
The original lineup of the franchise consisted of: Snow White, Cinderella, Tinkerbell, Aurora, Ariel, Belle, Jasmine, Pocahontas, Esmeralda, Jane Porter and Mulan. Jane Porter was excluded from the franchise, still in 2000, because executives could not put her along with the other princesses in products, as her outfit was too different for a “princess”.
One of the first prototype Disney Princess dolls.
In 2000, Mattel won an exclusive license to launch a line of dolls from the franchise throughout North America and Latin America, while Simba Toys received this license throughout Europe.
At the end of 2000, the franchise received a new logo, abandoning the old style of the franchise, and generating a new style guide.
In 2001, Playmates Toys launched the My Interactive Princess line of dolls, featuring Disney Princesses as children.
2002 — 2006: Development and popularity
In 2002, the franchise became more popular, and its products spread across the world. The official magazine received a makeover, this time with the franchise's logo at the top, and the main Princesses, such as Snow White, Cinderella or Ariel, made more appearances in the magazine.
In 2003, a simpler logo was introduced, although its style guide remained the same. The Princesses gained a lineup of Disneyland pins, including characters such as Alice and Jane Porter, who were not members of the franchise at that point.
In 2004, Disney decided to permanently remove Esmeralda and Tinkerbell from the franchise, as they did not fit into the mythology of the franchise. By 2006, Disney Princess had grown to become Disney's most popular brand, surpassing Winnie the Pooh and the company's iconic mascot, Mickey Mouse. Six years ago, Princesses brought in $100 million in sales. Disney Princess products were already sold in 90 countries, having received 3.4 billion dollars since its launch.
On April 5, 2006, a store called Bibbidi Bobbidi Boutique opened at Walt Disney World in Downtown Disney, where official merchandise from the franchise is sold, and girls can become princesses, with a beauty treatment.
In late 2006, the Disney Princess Enchanted Tales franchise was launched, where the six original Princesses had their clothes changed to pastel and silver tones, with stones all over their clothing.
2007 — 2008: Changes
In 2007, the franchise received overhauls. Disney Princess Enchanted Tales has been modified, giving golden clothes to the Princesses.
Giselle, along with the other Princesses in their golden gowns.
In late 2007, it was planned that a new character from the film Enchanted, Princess Giselle, played by Amy Adams, would be added to the franchise. On this occasion, the 2007 collection was called "The Season of Magic''. After announcing Giselle's arrival in the franchise, she was added to the Official Disney Princess Website, and was also added as a Disney Princess to the Disney Vault website.
On February 20, 2007 the new line of Disney Princess Enchanted Tales products, and the dolls from the Disney Princess Giselle line were unveiled at the Toy Fair. However, before Giselle's dolls were officially sold in stores, Disney gave up on the idea, as it was unable to enter into an agreement to use the image of Amy Adams, the actress who plays the character.
As of 2008, Disney Princess magazine has been translated into 27 languages and published in 72 countries, selling over 14.6 million copies. In the same year, the franchise receives a new round logo.
In 23 countries, the show performed by the Princesses on Disney on Ice for five years continues to draw huge crowds, each year attracting more than 2.5 million viewers.
2009 — 2021: New members
In 2009, Disney launches the new official logo for the franchise, and the products sell $4 billion a year worldwide.
On March 16, 2010, Princess Tiana from The Princess and the Frog, Disney's new film, was officially crowned as a member of Disney Princess, including the presence of the eight original Princesses and the Fairy Godmother of Cinderella.
On September 23, 2010, Disney and JAKKS Pacific released a new line of dolls, Disney Princess & Me.
In 2011, the franchise receives a definitive and better-crafted logo. The entire style guide of the franchise is also modified.
On October 2, 2011, Rapunzel from the movie Tangled is added to the franchise as the 10th official Princess of the Royal Court of Disney Princess. She also takes the title of being the first Princess in the franchise that is not made in classic animation, although a version in this style was made for the character to fit in with the other Princesses in the products.
2012 — Present: New designs and controversies
The new designs introduced in 2012.
From 2012, the Princesses are presented with new designs in the products of the Disney Store (and worldwide, only for Cinderella), more modernized.
Some changes for the 2013 Definitive Redesign.
In 2013, the new designs are modified to satisfy fan requests, making the Princesses look closer to the original films.
On May 11, 2013, Princess Merida from Pixar's Brave is crowned as the franchise's 11th Princess. She is the first princess not produced by Walt Disney Pictures.
Merida design comparison.
Merida's new design was not well received by the public, prompting a petition on the Charge.org website with over 200,000 signatures. Disney explained that this design was for the coronation only, and later, a definitive new design was used.
On September 26, 2013, Disney launched the Disney Princess Palace Pets franchise, a range of pet accessories associated with Disney Princesses. On October 27, 2013, Disney announced the UK release of the Palace Pets for 2014 after good results in the US. Merida and Elsa were supposedly going to get pets in the franchise, but although they got prototypes, they were never sold products and they didn't even appear in the animated series (Anna would probably also have pets, but they were never revealed).
In 2014, Disney claims to be still planning how to add Anna and Elsa to the franchise as Elsa was a queen, and stated that they would have a coronation event at Disneyland, just like Tiana, Rapunzel and Merida had. In November 2014, TheStreet.com explained that "Frozen is no longer a movie, it's a global brand, a larger-than-life franchise built around products, theme parks and sequels that could last well into the next century", however Elsa and Anna got their own franchise and the coronation event was completely forgotten with only the character introduction event at Disneyland.
From September 2014, the Princesses will receive a new logo, along with a new style guide, inspired by children's books.
On September 24, 2014, Disney closed a deal with Hasbro, licensing the doll line to the American toymaker, something that had belonged to Mattel since 2000.
On March 21, 2019, Moana was added to the official lineup without having a coronation ceremony. A few months later, it started to be included in official merchandise.
On January 26, 2022, Mattel announced that it had regained the license to produce dolls and toys based on the popular Walt Disney Company ice princesses, Elsa and Anna, from the "Frozen" film franchise. The agreement also brings other Disney characters that make children scream with joy, such as: Cinderella, Ariel, Moana, Raya among others from the franchise.
Poster of Raya joining the Disney Princess franchise.
On August 19, 2022, Raya was officially confirmed by Disney that she would be inducted into the franchise during World Princess Week with a coronation event at Disneyland Paris.
Snow White is based on the title character of the fairy tale "Schneewittchen", created by the Brothers Grimm. The story of Snow White tells about a beautiful German princess, who has a jealous stepmother. In 1937, Walt Disney turned this classic fairy tale into his first animated feature film. The Prince is her true love, who breaks her 'sleep of death' (caused by the Queen) with true love's kiss. She befriends the seven dwarfs during her stay at their country home. She is the youngest Disney princess, being 14 years old.
Original Voices: Adriana Caselotti (original film), Mary Kay Bergman (on '80s and '90s merchandise), Carolyn Gardner (Kingdom Hearts, The Spot on the Mickey Mouse and others), and Katherine Von Till (2011–present).
Brazilian voices: Dalva de Oliveira (dialogues in the 1938 dub, songs in merchandise), Maria Clara Tati Jacome (songs in the 1938 dub), Maria Alice Barreto (dialogues in the 1965 dub), Cybele Freire (songs in the 1965 dub) , Priscilla Concépcion (Mickey's Spot), Flávia Fontenelle (in Stories of Princesses) and Ana Lúcia Menezes (in current merchandise).
The best-known version of the Cinderella tale is "Cendrillon" by Charles Perrault, created in 1697. In 1950, it was made into an animated feature film by Walt Disney. Cinderella is probably the oldest of all princesses. She is 19 years old. Her stepmother turned her into the family's sole servant after her father's death. With the magical help of her fairy godmother, she arranges for her to go to the ball and meet the prince of her kingdom, and eventually marries him, releasing her from her life of servitude. She is often regarded as the "Leader of the Disney Princesses", even though she wasn't the first.
Original Voices: Ilene Woods (original film), Jennifer Hale (dialogue in sequels, The Spot, Kingdom Hearts, others), Kath Soucie (Disney Parks), Tami Tappan Damiano (in sequels, singing), and Kazumi Evans ( in Sofia the First: Once Upon a Time...).
Brazilian voices: Simone de Morais (original film), Fernanda Fernandes (continuations), Flavia Saddy (in merchandise), Márcia Regina (in Princess Sofia), Bianca Tadini (in the song "Sisters Forever", in Sofia in the First)
Best known as the heroine of the 1959 film Sleeping Beauty, loosely based on the short story La Belle au Bois Dormant by Charles Perrault. Although her dress commonly changes from pink to blue in the film (due to the fights between Flora and Primavera), she is mostly seen in pink. She was cursed at birth by an evil fairy named Maleficent, who predicted her death on her sixteenth birthday. One of the three good fairies, Spring, softened the curse, changing her death to a deep sleep that will only be awakened by true love's kiss. By falling in love with Prince Phillip, the prince of a neighboring kingdom, she is freed from the curse until the end of the film after Maleficent is defeated.
Original Voices: Mary Costa (original film), Jennifer Hale (various appearances, 2000–2005 and 2007–2012), Erin Torpey (various appearances, 2005–2007), and Cassidy Ladden (2012–present).
Brazilian voices: Maria Alice Barreto (dialogues in the original film), Norma Maria (songs in the original film), Flavia Saddy (dialogues in Disney Princess Enchanted Tales: Follow Your Dreams), and Kiara Sasso (songs in Disney Princess Enchanted Tales: Follow Your Dreams).
The heroine of the 1989 film, loosely based on the Danish fairy tale "Den Lille Havfrue" by Hans Christian Andersen, and the 16-year-old daughter of King Triton, lord of the sea, the 16-year-old mermaid Ariel falls in love with a human prince named Eric. She has always dreamed of life on land and she makes a deal with Ursula to be with Eric, passing her voice over to the sea witch Ursula (who was supposed to be her aunt in the uncut version of the film) in order to become her. become a human being and stay with him forever. However, Úrsula was not who she seemed. Ariel has been featured in three Disney films: The Little Mermaid, The Little Mermaid 2: Return to the Sea, and The Little Mermaid: Ariel's Story. She is the first and only princess to have a child, a human named Melody. Co-director Ron Clements changed the original character (by Hans Christian Andersen), seeing her as "too tragic", resulting in Ariel.
Brazilian voices: Marisa Leal (dialogue in all appearances), Gabriela Ferreira (singing in the 1989 dub), Kiara Sasso (singing, 1998–2005), and Kika Tristão (singing in the TV series).
A French commoner, heroine of the classic 1991 film, loosely based on the French fairy tale "La Belle et la Bête", developed by Madame Jeanne-Marie le Prince de Beaumont. Her original name, Belle, means beauty in French. She negotiates her father's freedom with the Beast and becomes his prisoner, but she soon learns to see the good hidden behind his hideous appearance and falls in love with him over time. By confessing his love at the end of the film, the Beast is transformed back into a human being, along with his enchanted servants, and Belle becomes his princess. However, the title of princess is technically only valid since she never marries the Beast, even when he is in human form.
Original voices: Paige O'Hara (original film, Kingdom Hearts, sequels, others), Jodi Benson (Mickey Spot), and Julie Nathanson (2011–present).
Jasmine was a likeable, totally independent and sharp-tongued princess in the 1992 Walt Disney Pictures movie "Aladdin". The brave and independent princess of Agrabah, who dreams of seeing what lies beyond her palace and becoming break free from the arranged marriage ideas created by her father. She falls in love with the title character, whom she marries at the end of the third film, Aladdin and the 40 Thieves. She is loosely based on Princess Badroulbadour (Arabic بدر البدور, Badru l-Budur, "Full moon of full moons") who appears in the story "Aladdin and his Wonderful Lamp" from "1001 Nights". Interestingly, the original story took place in China, not the Middle East.
Original voices: Linda Larkin (dialogue in all appearances), Lea Salonga (songs in the original film and in Sofia the First), and Liz Callaway (songs in the sequels).
Brazilian voices: Sílvia Goiabeira (dialogues in all appearances), and Kika Tristão (songs in all appearances).
Unlike any princess before her, Pocahontas is a historical figure disassociated from European royalty and considered a Disney princess for being the daughter of the chief, head of the Powhatan tribe. In the Disney film, Captain John Smith led a ship of English soldiers towards the New World to look for gold for the English governor Ratcliffe. Meanwhile, the native chief of the "New World", Powhatan, promised his daughter, Pocahontas, in marriage to the greatest warrior of the tribe, but the independent bride did not agree to the deal. Between Ratcliffe, who believes the "savages" are hiding the gold he craves, and Powhatan, who believes these white newcomers will destroy their land, Smith and Pocahontas face a difficult situation to prevent all-out war and save the world. love they have for each other.
Original voices: Irene Bedard (dialogue in all appearances), and Judy Kuhn (songs in all appearances).
Brazilian voices: Andréa Murucci (dialogues in all appearances), and Kika Tristão (songs in all appearances).
Mulan is an official member of the Disney Princess club - but she's actually a multicultural heroine, not a real princess. It is based on an ancient Chinese myth that is nearly 2,000 years old. Real or not, the 1998 Walt Disney Pictures film Mulan retells the story of a young Chinese maiden who wanted to honor her family but seemed destined to fail. He put his life in danger when he learned that his weakened father would be integrated into the army to fight against the invasion of the Huns. Knowing that she would not survive the rigors of war in her country, Mulan decided to disguise herself as a man and go in her father's place. Unbeknownst to her, her ancestors were worried about the situation and, to stop it, they ordered a small dragon, Mushu, to join her to force her to abandon her plan. He agreed; however, when he met Mulan, he learned that she could not be convinced and so he decided to help her overcome the dangers from then on. In the process, Mulan became Disney's most feminist current protagonist.
Original voices: Ming-Na (dialogue in all appearances), and Lea Salonga (songs in all appearances).
A bright and resourceful 19-year-old who dreams of one day opening her own restaurant in New Orleans. Inspired by her late father, she knows everything about cooking and running a business. He followed his advice in dreaming big and working hard to achieve his goals, even in the face of obstacles. However, over time, she has forgotten what is really important. As if it were destined for her, an adventure involving a frog, a firefly and a crocodile reveals that what she wants is not necessarily what she needs. Tiana is Disney's first black princess, she is dreamy, optimistic, cheerful, hardworking and, like Bela, she did not come from royalty. She always fought for all her dreams and together with Prince Naveen, with whom she fell in love, she managed to make it happen. Inspired by the character from the fairy tale The Frog Prince by the Brothers Grimm, she is the eleventh Disney princess.
Rapunzel may have lived her entire life locked away at the top of a hidden tower, but she's no damsel in distress. Based on the title character of the fairy tale created by the Brothers Grimm, the girl with magical 21m long golden hair is a teenager full of energy and curiosity, who fills her days with her art, her books and her imagination. Rapunzel is intensely curious about the outside world, and something seems to tell her that her true destiny lies beyond the confines of her lonely tower. Her 18th birthday is coming up, and she's tired of the sheltered life and ready for adventure. When a charming thief takes refuge in her tower, Rapunzel defies Gothel and takes the opportunity to explore the kingdom. Accompanied by the begrudging Flynn Rider on this journey, Rapunzel leaves her tower for the first time in her life, and sets out on a hilarious, hair-raising adventure that will unravel many secrets along the way.
Passionate and energetic, Merida is a headstrong teenager of royal descent who struggles to gain control over her destiny. She is at her best outdoors, honing her impressive athletic skills as an archer and swordswoman, and riding her trusty horse, Angus, through the magnificent landscapes of the Scottish hills. With a spirit as vibrant as her unruly hair, Merida has a good heart, especially when it comes to her little triplets. As the daughter of the king and queen, her life is full of responsibilities and expectations, which only awaken her desire to preserve her freedom and independence. When Merida openly defies an ancient tradition, the consequences of her actions are disastrous for the kingdom. Thus, she must act in order to correct the result of her reckless conduct, taking a journey that will force her to seek, within herself, the meaning of bravery and reveal her true destiny.
Moana Waialiki is the main protagonist of the 2016 film Moana. In her film, she is the daughter of a tribal chief who goes on a journey to seek answers from the past on a mythical island in the Pacific Oceania. During her incredible journey, she teams up with the legendary demigod Maui to cross the open seas on an action-packed voyage and encounter massive sea creatures, dazzling underworlds and ancient stories.
Moana is the first Disney Princess of Polynesia, the second daughter of a chief and shared the rank of youngest princess with Snow White. She is the 14th princess in the franchise.
Raya, a determined girl with a powerful sword, is a young warrior. She believes that no one can be trusted after her best friend betrayed her. Although it reminds her of bad things, Raya manages to move on and fight for what she believes in even though she is alone. After her friend betrays her, Raya feels guilty and finds herself tasked with saving the world after the return of evil spirits. The Drunn, as they are called. They had previously been defeated by Sisu, the last of the dragons. Now it's up to the lone warrior, Raya, to track down the legendary last dragon to restore the shattered land and its divided people with help from the friends she's learned to trust.
The franchise has had several characters associated with it, since its creation, as initially, Disney considered that some female characters really deserved to be considered "princesses", for their "connections" with royalty or for their heroic acts, which made them so important. in his films, to the point of enchanting several generations.
The franchise features Tinker Bell, Esmeralda, and Jane Porter as former members, who were crowned official princesses, fitting into "princess mythology" (a method Disney used in the past to add characters to the franchise), but later being dropped. , why Disney believed they weren't popular enough to be official members. In addition, the characters Wendy Darling, Alice, the Blue Fairy, Megara, Kida, and Giselle were present in some products of the franchise, but they ended up not fitting in (or in the case of Giselle, they could not place the character, why would they have to pay royalties to actress Amy Adams) on the franchise. Eilonwy, Nancy, Rosalinda Montoya, Shanti and Malina have also been cited as characters with connections in the franchise, although they have never appeared in merchandise. These characters were given the name "Princess Helpers" by fans.
In addition, two characters were considered official members of the court, namely: Minnie Mouse, who is the "president" of the franchise and Princess Sofia, who is the "mascot" of the product line.
Marketing and Brand
Disney relies on the fact that girls never forget their first encounter with a Disney Princess. Even long after they've grown up, they continue to pass on their love for these heroines by introducing them to their younger sisters.
That's the secret behind the magical success of the Disney Princess franchise, the favorite brand for girls ages three to five. Mothers embrace the idea because, in an age when girls mature faster, Disney Princesses make girls stay like little girls a little longer. Disney aims to empower girls with wholesome stories about the virtues of integrity, honor, discovery, friendship and love.
"Girls are initially drawn to the rich, compelling stories and expect their products to be more than just a picture of just any young girl wearing a tiara and dress," said Mary Beech, vice president and general manager, Animation Consumer Products Marketing. "With the reintroduction of the Cinderella and Little Mermaid stories in recent years, everyone is reminded why the Disney Princess franchise rises above others who try to emulate it."
For a girl, the desire to feel special is more powerful than a magic wand. She dreams of a place where clothes are made of silver and gold, where people bow in her honor and princesses fall in love at first sight. It's a world created by Disney - full of fantasy and romance - in which a little girl can feel as special as a princess.
Logos
The Disney Princess franchise logos.
The franchise's first logo appeared at the end of the 90s, between 1998 and 1999, when products with the united Princesses began to appear. It had the small Disney name while the "Princess" name was larger, slanted to the right and the "I" point was a crown.
From the end of 1999, a different logo began to be used. where there was a huge P in the background, the smaller Disney name, and the straight "Princess" in the center, with the final "P" and "S" larger.
Beginning in 2000, the Disney name became larger, with "Princess" at the bottom, much smaller, with a sort of glow on the left side. The "P" at the bottom remained.
In 2003, the "P" at the bottom was dropped, but the branding was still the same, no differences.
Since 2005, the logo has a pink circle, with a violet border, and the "P" again in the background, which was removed in some variants of this logo later. The other details remained.
In the year 2008, the logo is now covered with a golden border, it becomes more round, with a crown on top. The franchise's name changed color to white and the background was purple.
In 2009, the logo returned to an oval shape, with a silver border and a violet background. The crown has become thinner and wider.
In 2011, the logo became round, gaining a light effect in the background. Her crown gained a larger heart-shaped stone, with two smaller round stones on the sides.
From 2015, a new logo was presented. The oval part was removed, and replaced by a type of folding flag, violet, almost pink. The Disney name is smaller, while the "Princess" is again large, with the final "P" and "S" larger, as in the second logo. The crown became smaller.
Disney Princess Success
Disney Princess merchandise inside the Walt Disney Studio.
To give little princesses everything they've ever dreamed of, The Walt Disney Company develops, produces and licenses the Disney Princess line throughout the year through consumer products, merchandise, theatrical releases, videos, television, theme parks, a website, radio and live entertainment.
Disney Consumer Products is the business division of The Walt Disney Company that develops products based on Disney's film, TV and music rights. The division's origins go back to 1929, when Walt Disney personally licensed the Mickey Mouse image for use on a children's pad. In 1932, Kay Kamen took charge of what would then become Disney Licensing, setting the industry standard. Today, it's the Disney Princess line that produces the brand designed to touch every aspect of girls' lives.
The wide reach of the Disney princesses
Some highlights that show how well the brand works in different areas:
Disney Princess Collection, the franchise's hit album.
Disney Princess movies rank among the six best Disney video releases of all time
four Disney Princess articles rank among top five video premieres of all time
Disney On Ice presents Princess Classics on a global tour for five years with an audience of 2.5 million people every year
About 24 million people saw "Beauty and the Beast" on Broadway
Walt Disney Records' "Disney Princess Collection" has reached platinum status and consistently maintains top 25 status on Billboard's Children's Chart with its three CD releases.
best-selling Disney Princess products include: the best licensed Halloween costume assortment of the last three years; the best book for girls and the best painting for a children's room ("Disney Princess Pink")
$2.6 billion in worldwide box office revenue for Disney Princess animated films
the Disney Princess was named Property of the Year by the Fifth Annual Toy of the Year Industry Awards and the Toy Industry Association, Inc. (AUNT)
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