The CW is adding the Miss USA Pageant to its roster of programming.
The network has signed a three-year deal to broadcast the pageant, beginning with the 73rd annual competition in August. The new agreement comes after The CW aired Miss USA in a one-off deal in 2023, which delivered the biggest audience (811,000 same-day viewers) of any new special on the network last year.
The deal also includes the Miss Teen USA pageant, which will return to television for the first time since 2007. For the past 16 years, Miss Teen USA has only been shown online; last year’s contest streamed on the CW app.
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“We are honored to continue our partnership with the Miss USA and Miss Teen USA Organization to broadcast these two quality competitions that resonate with legions of fans across the country,” said Heather Olander, head of unscripted programming at The CW. “We look forward to continuing the storied tradition of these pageants, refreshed with a modern sensibility, on The CW for the next three years.”
Said Miss USA Organization president and CEO Laylah Rose, “The Miss USA and Miss Teen USA Organization is thrilled to partner with The CW to bring Miss USA and now Miss Teen USA to audiences and viewers across the nation. The Miss USA and Miss Teen USA pageants have captivated audiences for decades with their unwavering commitment to making a positive impact in their communities. Through our exciting partnership with The CW, a blend of nostalgia and innovation, we are excited to showcase this prestigious competition and remain a beloved staple in family homes everywhere.”
The Miss USA competition will operate this year under a new set of rules that allows any adult woman to compete, regardless of age or marital or parental status. Earlier rules — adopted in the pageant’s early days — stated that contestants had to be between 18 and 27 years old and unmarried.
Renato Basile will executive produce the telecasts, which are scheduled for Aug. 1 (Miss Teen USA) and Aug. 4 (Miss USA). Hosts and judges will be announced later.
