18 Best Shampoos for Every Hair Type
From thin to curly hair and everything in between, we have the perfect everyday shampoo for you.
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Great hair starts in the shower, with the perfect shampoo for your hair type and needs to fully cleanse and prep it for styling. But why is shampoo important and how does it work?
"Shampoo contains surfactants, which are ingredients (like sulfates) that cleanse your hair and scalp," explains Good Housekeeping Institute Beauty, Health & Sustainability Lab Executive Director Birnur Aral, Ph.D. "They attach to oils and dirt in hair and remove them when rinsed with water." Shampoos can also be made with conditioning ingredients, fragrances and preservatives, she says.
Regularly cleansing hair with an effective shampoo is crucial for keeping the hair and scalp healthy and free of oil and product buildup so it looks and feels its best. But not all shampoo brands work the same (or as well as each other), which is why we test all kinds of shampoos, from drugstore buys to luxury picks, for all hair types and concerns to find the top formulas on the market, including shampoos for dry hair, shampoos for colored hair, thickening shampoos and shampoos for oily hair.
Our top picks:
In our Lab, shampoos are evaluated with their corresponding conditioners using technical instruments that gauge conditioning ability, and on consumer testers, who provide feedback on their ease of use, cleansing performance and effects on hair. Thousands of data points are then tallied (over 16,000 in the most recent tests) to identify the best shampoos in each category.
Here, read all about the rigorous evaluation and results behind our top picks tested and recommended by GH Beauty Lab scientists and beauty experts to guarantee gorgeous, healthy hair (and good hair days!) whether yours is thin, thick, curly, straight or somewhere in between.
April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
Birnur (she/her) led the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute from 2007 to 2023. In addition to overseeing product testing and GH Seal applications, she conducted our annual Beauty Awards selection process and was an active leader in GH’s green initiatives, including the Sustainable Innovation Awards and Raise the Green Bar Summit. In addition to earning M.Eng. and Ph.D. degrees in chemical engineering, she also has a professional certificate in sustainability management from Columbia University.
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