An extremely successful launch event was held at the Leicester Tigers Rugby Football Club ground on 28th February 2012. Forty-two schools were represented, each sending two year 10 pupils (designated ‘Heartsafe Ambassadors’) and at least one teacher. Local dignitaries, sports celebrities and representatives from partner organisations also attended and the event was well supported by industry partners, including Laerdal, Philips, Boston Scientific, Medtronic, St Jude Medical and Sorin Group.