The Mary Tyler Moore Show, a groundbreaking sitcom of the 1970s, tackled a daring topic with wit and nuance in its fourth season premiere, “The Lars Affair.” Airing on September 15, 1973, the episode introduced a new character, Sue Ann Nivens, played by the legendary Betty White, who, with her cunning and cutting portrayal, subverted expectations and elevated the series.
The episode centered on the titular affair between Sue Ann, the host of “The Happy Homemaker” on the fictional WJM-TV, and Lars, the husband of Mary Richards’ friend and landlady, Phyllis Lindstrom (Cloris Leachman). It was a bold move for a sitcom to address adultery, a topic rarely depicted on television at the time.
Sue Ann Nivens was designed as a foil to Mary Richards’ adamant optimism. White’s brilliant portrayal embodied the demands placed on women in American culture during that era, while also rejecting them. Her character presented as a cheerful, home-and-hearth-loving persona, but beneath the surface was a backbiting and sexually voracious woman.
“The Lars Affair” tackled the complex narrative of adultery with a light touch. It showcased the show’s ability to address serious topics with style and humor. The episode also marked a turning point for Mary’s character, played by Mary Tyler Moore. By the end of the episode, Mary takes charge, mediating between Sue Ann and Phyllis to end the affair, displaying a newfound confidence and trust in her instincts.
The introduction of Sue Ann Nivens had a lasting impact on the series. With her shameless pursuit of pleasure and unapologetic attitude, she paved the way for similarly uninhibited female characters in TV comedies. White’s performance was critically acclaimed, earning her two Emmy Awards as Best Supporting Actress in a Comedy Series in 1975 and 1976, with an additional nomination in 1977.
