About | Joanne Toll
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I'm Joanne.

About Me

I'm a UX/UI Designer, Visual Designer, Mother, Runner, Mathematician, Volunteer, Hiker, and Closet Dancer with a passion for clean, simple design. I have a Bachelor of Mathematics from the University of Waterloo and a digital design degree from Lake Washington Institute of Technology.

 

I am Canadian but have spent the last twenty years in the beautiful, Pacific Northwest. Nature inspires me and when I am not UX'ing, driving carpool or dancing, I am exploring the outdoors. I am a people person who brings a "joie de vivre" to all that I do. I am seeking a UX Designer role where I can contribute to building superior products within a dynamic team.

Testimonials

Joanne is truly one of the most inspiring and spirited individuals I’ve ever had the pleasure of working with. Joanne has spent years breathing creative life into my department and it’s no understatement to say our brand has achieved success as a result of her touch. Not only is Joanne brilliant, collaborative, and forward-thinking, but her witty charm makes her an exciting and alluring asset to the team. Joanne’s visual design is unique, distinct, and reflects her many years mastering the industry. Joanne’s dedication to her craft has elevated our company to a level unreachable without her refined skill.

— Courtney Jackson

Joanne is a collaborative and caring leader. When we worked together at Persona, she was the glue that held the entire creative team together. I was consistently impressed with her ability to manage a diverse team of tech and creatives, and bridge the gap between business and user needs. Even at a start-up pace, she lead the team to crush tight and ever-changing deadlines. As a manager, she cared about each team member personally and came to every conversation with a positive attitude. She was an excellent manager and mentor.

— Rachel Wallace

Joanne has been the innovative cornerstone of our UI/UX strategy for the past three years. She has completely transformed the way our customers interact with our brand. Her work has increased conversions and customer confidence in the overall brand. In addition to her work in the UI/UX space, she has demonstrated remarkable leadership skills through her management and mentorship of our creative team. Joanne is a pleasure to work with and her "roll up her sleeves and get it done" attitude is a rarity amongst most UI/UX professionals I've worked with in the past.

— Heather Stapf

I had the pleasure of working with Joanne at Persona Nutrition on the design team, and cannot recommend her enough. As the only UX designer on staff—of a successful e-retail business nonetheless—she single-handedly accomplished the design, execution, and research of all of the ever-changing UX business needs.

When Joanne joined the team, she had the arduous task of having to update our newly global company to comply with GDPR standards, and took on that task gracefully and with high responsibility. In addition, she also was tasked with modernizing the website to reflect a completely refreshed brand, among balancing a multitude of other tasks.

Although very adept at working autonomously, Joanne was instrumental in ensuring collaboration between key stakeholders, which included partnering with a DEV team in India daily.

Having Joanne on your team means having someone who is thoughtful, caring, smart, who has a great temperament, is clear on expectations, and who is always seeking ways to stay on top of current trends in the UX space. She was instrumental in propelling Persona forward and incorporating industry standards of utilizing data to inform decision-making.

Ultimately, Joanne’s a winner, and you’ll want her on your team!

— Erika Klees
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