Advertising news

• Campaign Best Places to Work 2024: Top five boutique companies

  21-05-2024 09:46 via campaignlive.co.uk
  
  Campaign reveals the category ranking of boutique companies with 15-24 UK employees. The scheme is run by Campaign and Workforce Research Group (WRG) in association with Connor Broadley Benefits Consulting.
  
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• Influencer Grace Beverley falls foul of ASA over six social ads

  22-05-2024 01:34 via campaignlive.co.uk
  
  The ASA laid out what it expects regarding cross-brand online posts in the ruling.
  
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• Dwyane Wade and Carmelo Anthony Go Inside Out in New Disney Spots

  21-05-2024 23:59 via adweek.com
  
  Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar's Inside Out 2--and only a week after the House of Mouse's upfront event--Disney is bringing Wade and Anthony together into the world of Inside Out, with the stars taking the audience...
  
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• How LoanDepot’s Marketing Adapts to Cyclical Changes

  21-05-2024 22:46 via adweek.com
  
  In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution of marketing strategies in response to digital trends, and the power of personal branding. As the housing market continues its complex journey of...
  
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• Woodward Throwbacks Reimagines Furniture With Reclaimed Materials

  21-05-2024 22:22 via adweek.com
  
  We all appreciate the beauty of furniture that serves a functional purpose while also having a unique story. When furniture is crafted from unconventional materials, it becomes even more intriguing. Detroit residents Bo Shepherd and Kyle Dubay are passionate about sustainability and have dedicated themselves to creating one-of-a-kind furniture pieces from reclaimed and recycled materials....
  
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• Dan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns

  21-05-2024 21:11 via adweek.com
  
  In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into growing into his leadership role by approaching everything from teams to strategy as a building exercise. Early in his career, O'Leary realized that...
  
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• We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

  21-05-2024 21:02 via adweek.com
  
  "Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google are considering removing the IP address from their respective devices' and platforms' reporting. This move, which also nods to regulators and privacy advocates, comes on...
  
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• Google Expands Advertising Into AI Search Engine

  21-05-2024 20:59 via adweek.com
  
  Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new interface. Ads will be available in Google's AI Overview, formerly known as Search Generative Experience--its AI-powered conversational interface that answers search queries--and will...
  
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• Need for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway

  21-05-2024 18:00 via adweek.com
  
  Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where consumers can enter as many as 400 times, is aimed at whipping up a frenzy that will drive retail sales during the key summer season for the...
  
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• Here Are the Details of the Peacock, Netflix and Apple TV+ Bundle

  21-05-2024 17:02 via adweek.com
  
  The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the company, the Xfinity StreamSaver, a.k.a. just StreamSaver, is available to Xfinity Internet and TV customers nationwide, who can add the bundle for $15/month....
  
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• Live From New York, It’s SNL’s 50th Anniversary Sponsors

  21-05-2024 17:00 via adweek.com
  
  Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which include Allstate, L'Oreal Groupe, T-Mobile and Volkswagen of America. Between the lines 'Wicked' Start: How NBCU Kicked Off Upfront Week In addition to taking part...
  
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• Former Campaign Against Living Miserably CMO Matt Jennings gets new role

  21-05-2024 15:21 via campaignlive.co.uk
  
  Global payments and financial operating platform Airwallex is seeking to build brand awareness.
  
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• Amazon ad puts the focus on envious CMO

  21-05-2024 15:21 via campaignlive.co.uk
  
  The campaign was created by Anomaly New York.
  
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• Heineken Reenters the Marvel Universe to End a Fight Between Deadpool and Wolverine

  21-05-2024 15:10 via adweek.com
  
  Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine. The brand released an ad ahead of the July 26 theatrical release of Marvel...
  
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• Waitrose and Saatchi & Saatchi get the good times rolling in new campaign

  21-05-2024 14:30 via campaignlive.co.uk
  The work will run until late August and includes reactive elements.
  
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• Waitrose and Saatchi & Saatchi get the good times rolling in summer campaign

  21-05-2024 14:17 via campaignlive.co.uk
  
  The work will run until late August and includes reactive elements.
  
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• M&S and Mother take over Oxford Circus with scented posters

  21-05-2024 14:17 via campaignlive.co.uk
  
  The retailer said engaging multiple senses can help create “a more immersive and memorable experience”.
  
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• Krow Group appoints trio of group ECDs

  21-05-2024 12:56 via campaignlive.co.uk
  
  The team will lead the agency’s creative departments across London, Norwich, Leicester and Belfast.
  
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• Melanoma UK launches campaign to help dispel skin cancer myths in people of colour

  21-05-2024 12:45 via campaignlive.co.uk
  
  The campaign was made by T&Pm to mark Melanoma Awareness Month.
  
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• Primark launches new branding by VCCP

  21-05-2024 12:30 via campaignlive.co.uk
  
  VCCP landed Primark's creative account last year.
  
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• Interbrand London names Emma Ellis as president

  21-05-2024 12:30 via campaignlive.co.uk
  
  Previous president Christian Purser departed role in 2022.
  
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• Primark unveils new branding by VCCP

  21-05-2024 12:29 via campaignlive.co.uk
  
  VCCP landed Primark's creative account last year.
  
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• Melanoma UK launches campaign to help dispel skin cancer myths in dark skin

  21-05-2024 12:29 via campaignlive.co.uk
  
  The campaign was made by T&Pm to mark Melanoma Awareness Month.
  
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• Interbrand London appoints Emma Ellis as president

  21-05-2024 12:29 via campaignlive.co.uk
  
  Previous president Christian Purser departed role in 2022.
  
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• Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league

  21-05-2024 12:24 via campaignlive.co.uk
  
  Wins in the US contributed the most to global indie success
  
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• Campaign Podcast: Shell targeted by Brandalism | Asda brand refresh | Are brands pitching for free ideas?

  21-05-2024 12:15 via campaignlive.co.uk
  
  Campaign's editorial team take you through some of the biggest stories of the week.
  
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• Campaign Podcast: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?

  21-05-2024 11:56 via campaignlive.co.uk
  
  Campaign's editorial team take you through some of the biggest stories of the week.
  
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• Sue Unerman to depart EssenceMediacomX after 34 years at GroupM network

  21-05-2024 11:55 via campaignlive.co.uk
  
  Unerman is currently chief transformation officer at EssenceMediacomX.
  
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• Sue Unerman to depart EssenceMediacom X after 34 years at GroupM network

  21-05-2024 11:55 via campaignlive.co.uk
  
  Unerman is currently chief transformation officer at EssenceMediacom X.
  
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• Sue Unerman to depart EssenceMediacom X after 34 years at Group M network

  21-05-2024 11:55 via campaignlive.co.uk
  
  Unerman is currently chief transformation officer at EssenceMediacom X.
  
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