64,893 Results
Netflix: The Customer Strikes Back
A financial analyst is asked to appraise the value of Netflix stock at a time of unprecedented…
- Publication Date: Jul 2012 (Revised Dec 2015)
- Product Number: UV6459-PDF-ENG
- Length: 7 p
- Languages: English
- Discipline:
What's Included
Researching and Monitoring Consumer Markets
Describes the major research techniques for consumer goods new product development, i.e. pre-test…
- Publication Date: Mar 1992
- Product Number: 592088-PDF-ENG
- Length: 10 p
- Languages: English
- Discipline:
What's Included
Microsoft Office: Gaining Insight into the Life of a College Student (A)
Microsoft Office was facing an uphill task in engaging the undergraduate student community.…
- Publication Date: Jun 2012
- Product Number: KEL654-PDF-ENG
- Length: 7 p
- Languages: English
- Discipline:
What's Included
Barclays and the LIBOR Scandal
In June of 2012, Barclays plc admitted that it had manipulated the London Interbank Offered Rate…
- Publication Date: Jan 2013 (Revised Oct 2014)
- Product Number: 313075-PDF-ENG
- Length: 22 p
- Languages: English
- Discipline:
What's Included
Evie.ai: The Rise of Artificial Intelligence, and the Future of Work
This case recounts the journey of Evie.ai, a Singapore-based tech startup. Specifically, the case…
- Publication Date: Dec 2018
- Product Number: NTU226-PDF-ENG
- Length: 10 p
- Languages: English
- Discipline:
What's Included
Four Products: Predicting Diffusion (2011)
An updated "Four Products" case. This 2011 version includes; sliced peanut butter, artificial dirt…
- Publication Date: Nov 2011
- Product Number: 512047-PDF-ENG
- Length: 7 p
- Languages: English, Spanish
- Discipline:
What's Included
Healthymagination at GE Healthcare Systems
Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in…
- Publication Date: Nov 2011 (Revised Aug 2012)
- Product Number: 512039-PDF-ENG
- Length: 23 p
- Languages: English, Spanish
- Discipline:
What's Included
Forner Carpet Company
This case requires students to determine an appropriate price for a product in a market where the…
- Publication Date: Jul 2012
- Product Number: TCG025-PDF-ENG
- Length: 2 p
- Languages: English
- Discipline:
What's Included
Aluminum Industry in 1994
After reaching all-time highs in excess of $2,500 per ton in 1988 and 1989, aluminum prices fall…
- Publication Date: Apr 1999 (Revised Mar 2002)
- Product Number: 799129-PDF-ENG
- Length: 21 p
- Languages: English
- Discipline:
What's Included
Starbucks Corporation: Financial Analysis of a Business Strategy
This note introduces calculation and interpretation of basic financial analysis, including common…
- Publication Date: Jul 2013
- Product Number: BAB036-PDF-ENG
- Length: 18 p
- Languages: English
- Discipline:
What's Included
So You Think You Understand Revenues
The sophisticated technologies used to understand costs don't illuminate revenue sources well. For…
- Publication Date: May 2007
- Product Number: F0705D-PDF-ENG
- Length: 4 p
- Languages: English, Japanese, Spanish
- Discipline:
What's Included
Corning, Inc.: Technology Strategy in 2003
Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass…
- Publication Date: Nov 2002 (Revised Jun 2003)
- Product Number: 703440-PDF-ENG
- Length: 14 p
- Languages: English
- Discipline:
What's Included
Roush Performance: How to Design a Sales Force Compensation Plan
Roush Performance manufactured and marketed factory-modified performance vehicles and high-end…
- Publication Date: Jan 2019 (Revised Feb 2020)
- Product Number: 519066-PDF-ENG
- Length: 21 p
- Languages: English, Spanish
- Discipline:
What's Included
Strategy, Risk, and the Global Financial Crisis
The global financial crisis was above all a failure of risk management. But what role, if any, did…
- Publication Date: May 2011
- Product Number: B1105A-PDF-ENG
- Length: 8 p
- Languages: English
- Discipline:
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Is the Bottom of the Pyramid Really for You?
If your company is intrigued by the opportunities at the bottom of the pyramid but is hesitant to…
- Publication Date: Mar 2011
- Product Number: R1103J-PDF-ENG
- Length: 6 p
- Languages: English, Japanese
- Discipline:
What's Included
A Concise Guide to Macro Economics, Second Edition, Chapter 1, Output
In this revised and updated edition of "A Concise Guide to Macroeconomics," David A. Moss draws on…
- Publication Date: Feb 2015
- Product Number: 0013BC-PDF-ENG
- Length: 27 p
- Languages: English
- Discipline:
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CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer…
- Publication Date: Jul 2007
- Product Number: A00086-PDF-ENG
- Length: 22 p
- Languages: English
- Discipline:
What's Included
Juan Valdez: Innovation in Caffeination
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of…
- Publication Date: Feb 2013 (Revised May 2013)
- Product Number: 513090-PDF-ENG
- Length: 24 p
- Languages: English, Spanish
- Discipline:
What's Included
EcoWash: A Business Opportunity Worth Pursuing?
EcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in…
- Publication Date: Sep 2015 (Revised Oct 2015)
- Product Number: W15430-PDF-ENG
- Length: 4 p
- Languages: English
- Discipline:
What's Included
Gaining Deeper Insights into Customers
Companies do not always have success with marketing analytics. This book explains why that is and…
- Publication Date: Dec 2019
- Product Number: BEP510-PDF-ENG
- Length: 18 p
- Languages: English
- Discipline:
What's Included
Ecotricity: An Optimal Investment Decision for Electric Highway Expansion
Ecotricity Group Ltd., founded in 1995, had grown to be a major renewable energy utility service…
- Publication Date: Mar 2018
- Product Number: W18121-PDF-ENG
- Length: 11 p
- Languages: English
- Discipline:
What's Included
Sonia Millar: Negotiating for the C-Suite
This case addresses the nuances of gender dynamics and career progression at the top of the…
- Publication Date: Sep 2019
- Product Number: 920555-PDF-ENG
- Length: 8 p
- Languages: English, Portuguese, Spanish, Japanese
- Discipline:
What's Included
Prion Disease Contamination: Should We Disclose? (A)
In the A case, Rose Matthews, vice president for patient advocacy at University Hospital, must…
- Publication Date: Dec 2018
- Product Number: UV8320-PDF-ENG
- Length: 8 p
- Languages: English
- Discipline:
What's Included
Photovoltaic Breakthrough
Illustrates the technological and organizational challenges of breakthrough innovation. Students…
- Publication Date: Sep 2003 (Revised Feb 2007)
- Product Number: 604034-PDF-ENG
- Length: 22 p
- Languages: English
- Discipline:
What's Included
Flipkart (A): Transitioning to a Marketplace Model
Sachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were…
- Publication Date: Nov 2015 (Revised Apr 2018)
- Product Number: 516017-PDF-ENG
- Length: 15 p
- Languages: English, Spanish, Chinese
- Discipline:
What's Included