Suze is perhaps the most iconic example of gentian liqueur, made with the bitter root of an Alpine flower. Equal parts intriguing and approachable, it’s an essential aperitif for anyone who enjoys bittersweet and herbal flavors.
The golden-hued liqueur was first registered as a brand in 1889 by French businessmen Henri Porter and Fernand Moureaux, who had inherited his family’s distillery in the Paris suburb of Maisons-Alfort.
The idea of using gentian instead of wine as the base of an aperitif was novel at the time, though the origins of Suze’s recipe are murky—conflicting stories credit its creation to a Swiss herbalist, who sold it to Moureaux and Porter, or the director of the distillery’s laboratory. Its name, meanwhile, has been linked to both Moureaux’s sister-in-law and a small river in Switzerland where the ingredients were grown.
Suze’s now-signature bottle was designed in 1912, and even became the subject of a Pablo Picasso painting. As historian David Wondrich has reported, the liqueur was a popular aperitif in France by the 1920s. French company Pernod Ricard purchased Suze in 1965, but it wasn’t imported into the U.S. until 2012.
Today, Suze also produces three types of bitters as well as Racines de Suze, a higher-proof liqueur made with gentian root that has been grown for at least 25 years.
What’s in Suze and What Does It Taste Like?
Suze is made with gentian, a bitter and herbal root that comes from a family of Alpine flowering plant. Gentian is used as a bittering agent in several famed bitter liqueurs like Aperol and Campari, but it’s the predominant flavor profile of Suze.
Suze employs fresh gentian root, which takes at least 10 years to reach maturity, after which it is picked, washed, cut, and left to macerate in neutral alcohol for at least a year. The juice is extracted and double-distilled before it’s blended with other proprietary herbs.
Production takes place at the company’s factory in Thuir, in the Pyrénées Orientales department of France, where the quinine liqueur Byrhh and Pernod absinthe are also produced.
Suze has a bright, verdant flavor profile, with a pleasant bitterness and citric and floral undertones. Though some tolerance for bitterness is required, it is slightly sweet and considered relatively approachable in the pantheon of bitter liqueurs.
How to Use Suze
With a relatively low ABV of 15%, Suze is commonly consumed as an aperitif, or pre-meal drink. It’s delicious on its own over ice with a lemon twist, or topped with either tonic water or soda water.
Thanks to its bittersweet flavor profile, it often features in Negroni variations, most famously the White Negroni, which also includes gin and Lillet Blanc.
Here are 6 great ways to use Suze in cocktails.
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White Negroni
Many Negroni riffs simply swap gin for another base spirit (see: the Boulevardier or the Mezcal Negroni). Created by bartender Wayne Collins at a 2001 industry trade show in Bordeaux, France, this variation tweaks the other two ingredients, with wine-based Lillet Blanc standing in for sweet vermouth and Suze taking the place of Campari.
The herbaceous and slightly floral result is an almost entirely different drink, but still honors the original’s holy trinity of boozy, bitter, and sweet. It’s now considered by many to be a modern classic itself.
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Greenhorn
Midori melon liqueur and blanco tequila are two ingredients that don’t often star in stirred drinks, and even less often together. Houston bar legend Bobby Heugel ties them together with Suze in this fruit-forward and gently bitter three-ingredient cocktail.
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Suzie Americano
Basically the White Negroni’s lower-proof counterpart, this Americano variation from Tristan Willey swaps Campari for Suze and the typical sweet vermouth for a floral bianco vermouth. Topped with soda water, it’s a refreshing highball and a fresh take on your average aperitif.
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Smiling Rabbit
This bright Mezcal Sour from Washington, D.C.’s Espita Mezcaleria gets herbal character from Suze and Yellow Chartreuse. They both play nicely with earthy mezcal, fresh lemon juice, and a homemade pineapple-cinnamon syrup.
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Guinan’s Negroni
Inspired by a Star Trek character, this Negroni variation from bartender Amanda Whitt calls for a list of singular ingredients, but the herb-forward and slightly vegetal stirred drink is well-worth sourcing them. Whitt combines the Scandinavian spirit aquavit, dry vermouth, Suze, Montenegro amaro, and a celery shrub to create a cocktail “based on exploration and the unfamiliar.”
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La Tour Eiffel
For this cocktail, the late Gary “gaz” Regan imagined what a quintessential American cocktail, the Sazerac, would look like if it had been born in France. He came up with this Francophied combination of aged cognac, Cointreau, and Suze, served in an absinthe-rinsed glass. Suze stands in for the typical Peychaud’s bitters, adding its distinctive bitter gentian flavor profile.