Statistic 1
"Generation X spends more time on social media (7 hours per week) than millennials (6 hours per week)."
With sources from: smartinsights.com, omnicoreagency.com, taylorpond.com, nielsen.com and many more
"Generation X spends more time on social media (7 hours per week) than millennials (6 hours per week)."
"Facebook is the social media platform most used by Generation X, with 74% of the demographic making use of this platform."
"Around 64.7% of Generation X uses Social Media as per January 2021."
"Around 23% of Generation X use Instagram."
"About 36% of Generation X use YouTube regularly."
"Around 48% of Generation Xers follow brands on social media."
"36% of Generation X has increased social media usage during the COVID-19 pandemic."
"Roughly 1.5 billion social media users are between the ages of 35 and 49, representative of Gen X."
"77% of Gen X users visit Facebook daily."
"Using the internet for social media purposes represents 19% of Gen X online activity."
"71% of Generation X will likely purchase something from a brand they follow on a social network."
"69% of Gen Xers are more likely to follow a brand before they purchase, than millennials (60%) and baby boomers (55%)."
"More than 60% of Gen Xers have a Snapchat account."
"78% of Generation X consumers read reviews on social media before making a purchase."
"47% of Generation X are likely to share happy moments on social media."
"Generation X audiences are more likely to unfollow a brand's social media if they have a bad experience with their product or service."
"Over 64% of Generation X uses Facebook for professional purposes."
"80% of Generation X say the use of technology and social media does not impact their ability to have meaningful relationships."
"Generation X makes 55% more social media visits weekly compared to other generations."
"Nearly 50% of Generation X says that a brand’s social presence is an important part of their perception of the company."
smartinsights.com
omnicoreagency.com
taylorpond.com
nielsen.com
sproutsocial.com
digitalstrategyconsulting.com
globalwebindex.com
datareportal.com
marketingcharts.com
socialmediatoday.com
emarketer.com
statista.com
blog.globalwebindex.com
socialmediaweek.org
psychologytoday.com
thinkwithgoogle.com
digitalcommerce360.com
khoros.com
blog.hootsuite.com