Generation X Social Media Statistics • WorldMetrics

Worldmetrics Report 2024

Generation X Social Media Statistics

With sources from: smartinsights.com, omnicoreagency.com, taylorpond.com, nielsen.com and many more

Our Reports have been featured by:

Statistic 1

"Generation X spends more time on social media (7 hours per week) than millennials (6 hours per week)."

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Statistic 2

"Facebook is the social media platform most used by Generation X, with 74% of the demographic making use of this platform."

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Statistic 3

"Around 64.7% of Generation X uses Social Media as per January 2021."

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Statistic 4

"Around 23% of Generation X use Instagram."

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Statistic 5

"About 36% of Generation X use YouTube regularly."

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Statistic 6

"Around 48% of Generation Xers follow brands on social media."

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Statistic 7

"36% of Generation X has increased social media usage during the COVID-19 pandemic."

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Statistic 8

"Roughly 1.5 billion social media users are between the ages of 35 and 49, representative of Gen X."

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Statistic 9

"77% of Gen X users visit Facebook daily."

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Statistic 10

"Using the internet for social media purposes represents 19% of Gen X online activity."

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Statistic 11

"71% of Generation X will likely purchase something from a brand they follow on a social network."

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Statistic 12

"69% of Gen Xers are more likely to follow a brand before they purchase, than millennials (60%) and baby boomers (55%)."

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Statistic 13

"More than 60% of Gen Xers have a Snapchat account."

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Statistic 14

"78% of Generation X consumers read reviews on social media before making a purchase."

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Statistic 15

"47% of Generation X are likely to share happy moments on social media."

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Statistic 16

"Generation X audiences are more likely to unfollow a brand's social media if they have a bad experience with their product or service."

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Statistic 17

"Over 64% of Generation X uses Facebook for professional purposes."

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Statistic 18

"80% of Generation X say the use of technology and social media does not impact their ability to have meaningful relationships."

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Statistic 19

"Generation X makes 55% more social media visits weekly compared to other generations."

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Statistic 20

"Nearly 50% of Generation X says that a brand’s social presence is an important part of their perception of the company."

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