On Jan. 6, 1968, legendary British Rock group The Who released its third album in the U.S., The Who Sell Out, a playful, humor-laced collection of songs interlaced with winking commercial jingles and PSAs that would go on to become a favorite among Who fans and music critics.
On Jan. 8 of this year, four of Cincinnati’s best musicians and songwriters (who are also responsible for some of the best funny stage banter in the region) teamed up to celebrate the landmark album’s 50th anniversary. Power Pop singer/songwriter/guitarist Roger Klug was joined by his Power Trio bassist Greg Tudor, as well as multi-instrumentalist Chris Arduser and bassist Bob Nyswonger —whose numerous projects (apart and together) include The Graveblankets, psychodots and The Bears — for a free performance at The Pub at Rookwood Mews, playing Sell Out (the songs, the jingles and even some bonus tracks) in its entirety.
Despite being a bit of a pop-up gig with not much advance notice, the show at The Pub was packed and went so well the ensemble is doing it again this Saturday at 8 p.m. To accommodate the overwhelming interest, Klug, Arduser, Tudor and Nyswonger are reprising their Sell Out revue at the larger Redmoor (3187 Linwood Road, Mount Lookout, theredmoor.com). Fittingly, they even have a sponsor this time — Dewey’s Pizza — so perhaps a fresh original jingle for a certain local pizza chain will make an appearance in the set (à la that immortal Who classic “Heinz Baked Beans”).
Tickets are $10 in advance through eventbrite.com or $12 at the door (cash only).
