What Are All The Shops On Oxford Street? A Super Simple Guide (2024)

If you’re new to London – either living or visiting – the number of shops on Oxford Street can be overwhelming. And if you’re not familiar with European and UK brands and stores, it’s even more confusing. 

What are all these shops in Oxford Street, what do they sell, and which ones are best for you? 

Here’s a super simple guide to shops at Oxford Street for newcomers to help you make the most of your shopping time and money. 

I’ll also detail shopping tips and tricks, navigating the crowds, and the best places to take a break and recharge. 

Understanding the Oxford Street Shopping Scene

The area known as “Oxford Street” isn’t only contained to one street.

This large shopping destination encompasses many nearby streets, but it is collectively referred to as “Oxford Street” or “Oxford Circus.” 

This entire area is a large, spread out shopping destination with tons of shops.

Shops On Oxford Street Aren’t Just on Oxford Street

Oxford Street may be the namesake, but there are a few iconic shopping streets in the area all within walking distance of each other.

Here are the major shopping streets: 

1. Oxford Street 

The high street brands shopping destination.

Known as Europe’s busiest shopping street, Oxford Street is famous for its wide range of high street shops and department stores, including the renowned Selfridges.

2. Regent Street

High street and bougie brands with iconic architecture.

Regent Street is a major shopping street in the West End of London, noted for its architecturally distinguished buildings and home to upscale boutiques and flagship stores.

3. Carnaby Street

The trendy street with pop-ups.

Carnaby Street, synonymous with 1960s “Swinging London,” remains a trendy spot with a vibrant collection of independent boutiques, unique shops, and themed cafes and bars.

4. Bond Street/New Bond Street 

The luxury shopping street.

Bond Street is one of London’s most luxurious shopping destinations, famous for its elegant stores, exclusive brands, designer fashion, fine jewels, art, and antiques. Bond Street is the southern section, and New Bond Street is the northern section of the same road.

5. Savile Row 

The historic garment street.

Famous worldwide for its traditional bespoke tailoring for men, Savile Row in Mayfair is synonymous with high-quality British craftsmanship and classic style.

Navigating Oxford Street

Getting to Oxford Street is super easy from anywhere in London. 

Using the London Underground is the easiest. The Oxford Circus area has several tube stations, and is served by the following underground stations:

• Oxford Circus Station: The most centrally located, and served by the Bakerloo, Central, and Victoria lines. 
• Bond Street: Centrally located, connected by Elizabeth Line, Central line & Jubilee line. 
• Marble Arch: Located at the West end of Oxford Street, Marble arch station is served by the Central Line. 
• Tottenham Court Road: Located at the East end of the shopping district, this station is served by the Elizabeth, Central, and Northern lines. 

Use Citymapper or Google Maps to easily navigate to and from the Oxford Circus area. 

Buses are also everywhere and come very often, serving a ton of different routes.

If you need to take an Uber or a black cab, this area is also easily accessible, with plenty of cars on all the major streets. 

The Ultimate Guide to Shopping on Oxford Street: What All The Shops Are 

You’ve made your way to Oxford Circus – now where should you shop? 

You have so many choices. Let’s decode what all the shops are to help you find what you’re looking for fast. 

Shopping on Oxford Street: Department Stores 

Looking for large shops on Oxford Street that sell a bit of everything? You need a department store.

Here are the major ones.

Department Stores on Oxford Street: Budget to Mid Range £

• Argos: Retailer for home goods and electronics. Click and collect model (no displays).
• H&M: Affordable, trendy fashion and accessories.
• Matalan: Budget-friendly family clothing and homeware.
• Primark: Inexpensive, fast-fashion clothing retailer.
• TK Maxx: Discounted designer brands and homeware.

Department Stores on Oxford Street: Mid-Range to High End ££

• House of Fraser: Upscale department store with designer brands.
• John Lewis: Renowned for quality goods and customer service.
• Marks & Spencer: British icon for clothing, food, and home.
• Next: Contemporary clothing and home furnishings retailer.

Department Stores on Oxford Street: Luxury £££

• Fenwick: Exclusive department store with luxury brands.
• Harvey Nichols: High-end fashion and beauty retailer. Called “Harvey Nicks” to locals.
• Liberty: Iconic store known for luxury goods and fabric prints.
• Selfridges: Prestigious department store with designer labels.

Shopping on Oxford Street: Women’s Clothing 

The majority of shops on Oxford Street sell women’s clothing; it’s the largest portion of shops that are available.

Here’s all the major shops, what they sell, and the type of shopper they cater to. 

Women’s Clothing: Budget to Mid-Range £-££

• Gap: Casual, American-style clothing and basics.
• H&M: Affordable, trendy fashion and accessories.
• Mango: European-inspired, contemporary fashion styles.
• Matalan: Budget-friendly family clothing and homeware.
• Reserved: European chain with modern, stylish apparel.
• River Island: Trendy, high-street fashion and accessories.
• Stradivarius: Youthful, fashion-forward clothing and accessories.

Women’s Clothing on Oxford Street: Mid-Range to Luxury ££-£££

• & Other Stories: High-end, stylish clothing and accessories.
• All Saints: Edgy, contemporary fashion and leather goods.
• Bershka: Trendy, youthful fashion with urban influence.
• COS: Modern, functional, timeless design apparel.
• Flannels: Luxury clothing, footwear, and accessories.
• Free People: Bohemian apparel and lifestyle clothing.
• French Connection: Fashion-forward clothing with a quirky spin.
• Hobbs: Classic British fashion and quality tailoring.
• Jaeger: Premium British brand for timeless clothing.
• Massimo Dutti: Sophisticated, contemporary fashion.
• Mint Velvet: Relaxed luxury fashion and accessories.
• Monsoon: Ethnically-inspired, hand-crafted women’s clothing.
• Oasis: Fashionable clothing with a feminine touch.
• Reiss: Modern, high-end fashion and tailoring.
• Toast: Artisanal clothing with a modern twist.
• Uniqlo: Affordable, casual, and essential wear with good quality.
• United Colors of Benetton: Colorful and casual global fashion brand.
• Warehouse: Trend-led fashion for the modern woman.
• Whistles: Chic, contemporary, and effortless fashion.
• Zara: Fast-fashion clothing with the latest trends.

Specialty Shops on Oxford Street 

Oxford Street has everything from designer watches to luxe handbags to trendy jewelry. Here are the major shops for accessories.

Handbags, Leather Goods & Accessories

• Accessorize: Trendy, affordable fashion accessories and jewelry.
• Calzedonia: Italian brand known for hosiery and beachwear.
• Coach: Luxury brand offering handbags and leather goods.
• Dune: Stylish footwear and accessories with a London edge.
• Furla: Italian luxury goods with a contemporary twist.
• Kurt Geiger: Fashion-forward footwear and accessories.
• Michael Kors: Designer handbags, watches, and luxury accessories.

Shoe Shops in Oxford Street

• Adidas: Iconic brand for trainers and lifestyle footwear.
• Aldo: Trendy, affordable footwear and accessories.
• Asics: Athletic and sports-inspired shoes and apparel.
• Clarks: Classic, comfortable shoes for all ages.
• Dr Martens: Known for durable, iconic leather boots.
• Ecco: Comfortable, Scandinavian design shoes.
• Foot Locker: International retailer for sports footwear and apparel.
• JD Sports: Leading trainer and sports fashion retailer.
• New Balance: Athletic shoes with emphasis on performance.
• Nike: World-renowned sports and lifestyle footwear.
• Office: Fashion-forward footwear for men and women.
• Red Wing: Durable, high-quality work boots.
• Schuh: Wide range of trendy and casual shoes.
• Skechers: Comfortable, casual shoes and trainers.
• Soletrader: Designer shoes for men, women, and kids.
• Timberland: Known for rugged, outdoor footwear.

Jewelry  & Watches

• H Samuel: Popular retailer for affordable jewelry and watches.
• Longines: Swiss brand known for elegant, high-quality watches.
• Pandora: Famous for customizable charm bracelets and jewelry.
• Swarovski: Renowned for precision-cut crystal jewelry and accessories.
• Swatch: Swiss brand known for colorful and innovative watches.
• TAG Heuer: Luxury watches known for precision and performance.
• Watches of Switzerland: Retailer of luxury watch brands.

Gifts & Trinkets 

• Flying Tiger: Danish brand for quirky, colorful, and affordable home goods, toys, and novelties.
• Miniso: Chinese-Japanese retailer offering stylish, budget-friendly lifestyle and household items.
• Moleskine: Italian brand known for high-quality notebooks, planners, and writing tools.
• Muji: Japanese retailer famous for its minimalist design and household goods.
• Pull & Bear: Fashion retailer with a range of trendy apparel and accessories, often with a youthful vibe.

Shops at Oxford Street for Kids & Toys 

• Abercrombie Kids: An offshoot of the Abercrombie & Fitch store, offering trendy clothing and accessories for kids.
• Build-a-Bear Workshop in Selfridges: A fun, interactive store where children can create and personalize their own stuffed animals.
• Hamleys: One of the world’s largest and oldest toy stores, offering a vast range of toys and games for children.
• John Lewis Toy Department: A comprehensive selection of toys and games for children of all ages within the well-known department store.
• The Disney Store: A magical retail space offering a wide range of Disney-themed toys, clothing, and memorabilia.

Shopping on Oxford Street for Undergarments & Intimates 

• Agent Provocateur: Luxury lingerie brand known for its provocative and glamorous designs.
• Ann Summers: Retailer specializing in lingerie, sleepwear, and adult novelty items.
• Boux Avenue: Offers a wide range of lingerie, sleepwear, and swimwear, catering to all sizes.
• Bravissimo: Specializes in lingerie, swimwear, and clothing for women with larger cup sizes.
• Intimissimi: Italian brand known for its elegant lingerie and nightwear.
• Victoria’s Secret & PINK: Wide range of lingerie, beauty products, and its PINK line targeting younger women.

Shops at Oxford Street for Bath, Beauty & Makeup

• Boots: Popular pharmacy chain offering health and beauty products, including cosmetics and skincare.
• Charlotte Tilbury: Luxury makeup and skincare brand known for its high-quality, glamorous products.
• Glam Touch: Specializes in Korean beauty and skincare products.
• Inglot: Polish cosmetics brand known for its wide range of colors and customizable palettes.
• Kiko: Italian cosmetics brand offering a wide range of affordable makeup and skincare products.
• Lush: Retailer known for its ethically-sourced, handmade cosmetics and bath products.
• Mac: Professional makeup brand renowned for its diverse range of colors and high-quality products.
• Sally Beauty: Professional beauty supply store offering a wide range of hair and beauty products.
• Space NK: Luxury beauty boutique with a curated selection of high-end skincare and makeup.
• Superdrug: High street store offering a wide range of health and beauty products at affordable prices.
• The Body Shop: Ethical beauty brand known for its naturally-inspired skincare, body care, and cosmetics.

Shop in Oxford Street for Men’s Clothing & Accessories

There are tons of department stores on Oxford Street that have great men’s sections, but there are also tons of shops in the area just for men.

With the iconic Savile Row nearby, you can find the best of the best men’s clothing in this area.

Men’s Clothing & Accessories: Budget to Mid-Range £-££

• Gap: American brand known for casual wear and basic apparel.
• JD Sports: Retailer offering sports and casual wear, including popular sportswear brands.
• Matalan: Budget-friendly fashion retailer offering a range of men’s clothing and accessories.
• Primark: Known for very affordable fashion and a wide selection of men’s clothing.
• River Island: High-street brand known for trendy men’s fashion and accessories.
• TK Maxx: Offers discounted designer clothing and accessories.
• Under Armour: Specializing in sports and performance wear.

Men’s Clothing & Accessories: Mid-Range to Luxe ££-£££

• Boggi Milano: Italian brand known for sophisticated menswear and tailored suits.
• Boss: High-end label offering modern, refined business and casual wear.
• Charles Tyrwhitt: Known for its fine shirts, traditional tailoring, and classic menswear.
• Flannels: Luxury retailer offering designer clothing, shoes, and accessories.
• John Lewis: Department store known for a wide range of quality menswear and accessories.
• Marks & Spencer: British retailer offering a diverse range of classic and contemporary menswear.
• Moss: Specializes in men’s suits and formal wear, including bespoke tailoring services.
• Oliver Spencer: Offers contemporary menswear with an emphasis on premium fabrics and relaxed tailoring.
• Uniqlo: Japanese brand known for its innovative and functional apparel.
• United Colors of Benetton: Global fashion brand known for its colorful and trendy designs.
• Zegna: High-end menswear and accessories. 

Home & Decor Shopping on Oxford Street 

Most of the department stores on Oxford Street have a home section. Here are the best: 

• TK Maxx: Offers a diverse range of discounted home goods, including decor, kitchenware, and bedding.
• Selfridges: High-end home decor and furnishings department.
• John Lewis: Well-known for its comprehensive and quality home and decor department, offering everything from furniture to home accessories.
• Urban Outfitters: Popular for its eclectic and trendy home decor items, often appealing to a younger demographic.
• H&M Home: Offers a stylish and affordable range of home decor, textiles, and accessories in line with the latest trends.
• Matalan: Budget-friendly homeware & decor.
• IKEA (Coming 2024!): Londoners are excited for a brand new IKEA to open on Oxford Street in 2024!

Luxury and Designer Shopping on Oxford Street 

Looking for luxe? Or want to be like Taylor Swift at “Louis V on Bond Street?” I’ve got you covered. 

Here are some of the most luxurious boutiques in the Oxford Street area. Many of these are clustered around “New Bond Street” and more toward Soho.

• Alexander Wang: Edgy, urban-inspired fashion and accessories.
• Burberry: Iconic British luxury fashion and trench coats.
• Cartier: Prestigious French jewelry and luxury watches.
• Chanel: High-end French fashion, beauty, and accessories.
• David Morris: Exquisite, luxurious jewelry and gemstones.
• Dolce & Gabbana: Italian luxury fashion and accessories.
• Garrard: Renowned British jeweler and luxury goods.
• Jimmy Choo: Luxury shoes, handbags, and accessories.
• Longchamp: French luxury leather goods and handbags.
• Louis Vuitton: Premium French fashion and leather goods.
• Philip Plein: Bold, high-end fashion and accessories.
• Prada: Italian luxury fashion, leather goods, and accessories.
• Ralph Lauren: Premium American lifestyle and fashion brand.
• Rolex: World-famous Swiss luxury watches.
• Stella McCartney: High-fashion with a sustainable focus.
• Tiffany & Co.: Iconic American luxury jewelry.
• Tod’s: Italian luxury shoes and leather goods.
• Valentino: Italian haute couture and luxury fashion.
• Versace: Italian luxury fashion and glamorous designs.

Nearby Dining: Take Shopping Breaks! 

It’s easy to get exhausted and overwhelmed by the hustle and bustle of Oxford Street. 

Here are some nearby oases to take a break and recharge. 

Dining Near Oxford Street: Budget £ 

• Five Guys: Basic burgers to fuel your shopping cardio. 
• Nordic Bakery: A peaceful spot for Scandinavian pastries and coffee.
• Mother Mash: Traditional English pies with a modern flair. 
• Pure: Healthy foods and snacks with fresh ingredients. 
• The Breakfast Club: Offers a variety of hearty breakfast and brunch options
• Patty & Bun: Known for juicy, gourmet burgers and relaxed vibes.
• Honest Burgers: Serves British beef burgers with homemade rosemary chips.

Dining Near Oxford Street: Mid-Range ££

• Berners Tavern: Sophisticated and trendy, offering contemporary British cuisine.
• Cinnamon Soho: Contemporary Indian cuisine with a modern twist.
• The Photographers’ Gallery Café: Artsy café ideal for a light bite and great coffee.
• The Social Eating House: Chic bistro with innovative dishes and a cozy atmosphere.
• Dishoom Carnaby: Bombay-inspired Indian cuisine with a vintage charm.

Dining Near Oxford Street: Luxe & Posh £££

• The Langham, London: Renowned for its luxurious afternoon tea experience.
• Bob Bob Ricard: Known for its opulent decor and “Press for Champagne” buzzers (and a favorite of Taylor Swift!).
• Afternoon Tea at Claridge’s: Iconic for traditional and elegant afternoon tea.
• Fortnum & Mason: Offers exquisite afternoon tea in a quintessentially English setting.
• Aqua Kyoto: High-end Japanese restaurant with a stylish rooftop terrace.
• Flat Iron: Specializes in steak in a cozy, casual setting.
• Sketch: Unique, artistic venue offering afternoon tea and eclectic dining. Also a favorite of Taylor Swift!

Beyond Oxford Street – Nearby Attractions

• British Museum: Located a short distance from Oxford Street, the British Museum is one of the world’s foremost museums, showcasing a vast collection of art and antiquities from various cultures across the globe. And it’s totally free!
• Hyde Park: One of London’s largest and most famous parks, Hyde Park is a great place for relaxation and leisure activities. It’s within walking distance of Oxford Street.
• Soho: Known for its vibrant nightlife, restaurants, and bars, Soho is a popular area for those looking to experience London’s diverse cultural scene.
• Madame Tussauds London: A famous wax museum, located a bit north of Oxford Street, featuring lifelike wax figures of celebrities and historical figures.
• The Wallace Collection: A museum in an historic London townhouse, a short distance from Oxford Street, with an extensive collection of fine and decorative arts.
• Covent Garden: Known for its market, street performers, shops, and restaurants, Covent Garden is a short distance away and offers a blend of culture, shopping, and entertainment.
• Piccadilly Circus: A famous public space in London’s West End, known for its neon signs and the Shaftesbury Memorial Fountain. It’s a lively area with many shops and entertainment options.
• Theatre District (West End): If you’re interested in the performing arts, London’s West End, with its numerous theaters showcasing world-class plays and musicals, is not far from Oxford Street.

Oxford Street Shopping Tips for Newbies

First time shopping on Oxford Street? It’s easy to get overwhelmed. 

It can get very crowded on weekends, especially during the high tourist seasons of summertime and the Christmas holidays. When it’s crowded, your phone will drain faster trying to find the network, so locate nearby charging points if you need to.

Tube stations may be packed, traffic will be backed up, and the sidewalks will be tricky to navigate.

If you don’t do well in crowds, don’t go on the weekend or during the holidays.

Also note that on Sundays, many stores have fairly short opening hours, such as noon to five. 

Shopping on Oxford Street: Final Tips

Shopping on Oxford Street can be an experience! There are so many choices, so many shops, and so many people. It can be overwhelming, so I hope this simple guide has given you a place to start.

It helps to know a bit about this massive area before you go. It may not be for you, and that’s okay.

There is a perfect shopping destination in London for everyone, whether it’s local markets, charity shops, boutiques, discount high street shops, or magical Christmas stores.

Enjoy your London time, keep your budget in mind, and have fun!

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Shops at Oxford Street FAQ