TV Excelsior

Background

TV Excelsior was a Brazilian television network founded by Mário Wallace Simonsen on July 9, 1960 in São Paulo, São Paulo and broadcasted on channel 9 in said city. Its last broadcast happened on September 30, 1970, when the Brazilian military dictatorship put an abrupt end to it.

1st Bumper (1960s)

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Visuals: On a gray background, there is a boy and a girl presumably doing the "cha-cha", and at the same time, walking down the right-most side of the screen very slowly, in which the moving is on every drum beat of the music. They then turn around to the left, and once they turn around, a very giant black number (9) "pops" on the left side of the screen. Just after, the text

SHOW
FILMES
NOTICIAS

appears over the circled part of the number. They then turn to the right, and then to the leftest side of the screen However, the animation then jarringly cuts just when things were getting really interesting.

Trivia: The boy and the girl were Ritinha and Paulinho, slapstick mascots of the company which dedicated to appear on all variants of the television station, which whom was 9 the number of the channel.

Technique: Basic cel-animation.

Audio: A fast-pace big band fanfare, with a numerous amount of men singing "Rede Excelsior, Rede Excelsior, Canal 9 a melhor programacao!" With the big band fanfare continuing at the end.

However, it has been used only as a station ID, as it's television prints are going to get long gone.

2nd Bumper (1960s-1970)

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Visuals: On the deep sea (or a very modeled ocean-ish background), the same boy and girl from before appear swimming to the bottom of the ocean (with some fishes, a dolphin and you can see some algae on the bottom), which when it jarringly cuts to a close up of the boy, which points something with it's hand. Then they get to the bottom of the ocean, which whom it's center has a treasure chest. The boy and girl then open the chest and then many bubbles with the number 9 stuck in them appear from the chest. The screen then zooms in quickly to some of the bubbles, and just gets freeze-framed on whom we see is a clear 9.

Technique: Cel animation.

Audio: A harp piece with some deep instruments with some kids singing "O 9 e um amor, o 9 e legal, o 9 e um tesouro, Canal 9!"

Availability: It has used in tandem with the first logo.

3rd Bumper (January 1963)

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Visuals: On a white background, the numbers "1963", with all the numbers in white, except the number 9, being in black, appear number-by number. Seconds after, the 1 disappears from the year number, and the numbers 6 and 3 move a bit to the bottom. The word "CANAL" on black, pops on the left side of the "9" and then seconds later, the text "PROGRAMACAO" appears on the right side of said number. All then cuts moments later to a white background, on which two Santa-like elves appear moving from the left side to the center of the screen. They are equal, but one text on one elf says "NOVO" while the other says "NOVE". It stays still until the screen fades to black.

Technique: Cel animation.

Audio: A slow samba piece with many instruments included, which includes a meaning of New Year.

Availability: Seen only on Excelsior broadcasts on January 1st, 1963.