Chevy Silverado ‘Walter The Cat’ Ad Nominated For 2022 Emmy Award: Video
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Walter the cat starred alongside the Chevy Silverado in a pair of advertisements released last year, accompanying his owner and the pickup on a series of adventures. The advertisement garnered plenty of interest, and was recently nominated for a 2022 Emmy Award in the Outstanding Commercial category.
In the nominated ad, Walter is portrayed as a feline with canine-like tendencies, hopping into the Chevy Silverado 1500 with the ease of a large dog. His owner carts him around in the pickup and takes him on plenty of outdoor excursions, including hiking, playing fetch off a dock and trotting behind livestock to keep the animals headed in the right direction. As Walter gives chase to a stick, an onlooker comments “That’s amazing,” obviously referring to the cat’s athleticism and dog-like resolve, but the pickup’s owner replies that yes, the Multi-Flex Tailgate on his Chevy Silverado is quite amazing.
The creative commercial certainly played into viewers’ emotions with the adorable Walter, while subtly showcasing the myriad of environments in which the Chevy Silverado can perform. Its excellent execution made it a contender in the 2022 Emmy Awards against five other advertisements.
Dressed to the nines lives. Walter would like to take a moment to congratulate his fellow #Emmys nominees. We can’t all be winners, but no loser walks among us. pic.twitter.com/a7cxdqfJpP
— Chevy Trucks (@ChevyTrucks) September 12, 2022
While Walter the cat and his rugged pickup put up a good fight, they didn’t take home the trophy in the Outstanding Commercial category. Instead, the title went to an ad titled “Teenage Dream,” which was presented by Sandy Hook Promise, an organization that seeks to end gun violence in schools.
“Dressed to the nine lives,” Chevy Trucks announced on its Twitter page after the Emmy Awards had concluded. “Walter would like to take a moment to congratulate his fellow Emmys nominees. We can’t all be winners, but no loser walks among us.”
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That was the best commercial I’ve seen in years. Only one that I can remember, at least for not being sickening woke.
The Best commercial by a car company!!!
That’s an awesome commercial by GM/Chevrolet… And it’s nice to see a cat in a commercial for a truck instead of a dog! Don’t get me wrong I love dogs to but as a cat owner it’s something different and gratifying to see a cat with a truck owner. Keep up the good work Walter the Cat… Hope you that Emmy Award! 👍👍
The ad is so funny and still it gets the marketing across without being clunky either. Great job GM marketing!
It is thee best commercial I’ve ever seen …funny and informative…I’ve been taking my 2 cats to work for years …
Please produce more “Walter” commercials. I still go back and show friends that have never seen them . They are incredible. I have never laughed so hard in my life!! Just wish I could train my cat like that. Next truck will definitely be a Chevy!
Did the commercial get an award? I loved it
The LG commercial, 2022, another attention getting info