How to get started
Anyone can become a Pinterest creator—it’s simple and free to get setup. Let’s go!
Step by step
There are two types of Pinterest accounts: a regular personal account and a “business” account. Both are free and the business account (it’s for creators, too!) includes extra features that you can’t get with a personal account.
With the business account, you can gain access to creator tools and unlock advanced analytics in the Creator Hub. (It’s accessible in the Pinterest app on mobile devices, and you can find a button for it on your profile page right below your bio and stats.) Here, you’ll find insights to help plan, understand and up your content game.
Just sign up or switch your account type, answer a couple questions to customize your profile and ta-da. Setup complete.Once you have your account setup and an idea, you can publish content directly with the Pinterest app, or on your desktop browser. In the app, press the plus-sign button to start creating.
Pin: Publish content using this flexible format for images, videos or a mix of both. Once you upload the assets, have fun editing and personalizing with our simple-to-use features and tools. Note: on desktop, you can also create Pins by saving a URL.
Collage: Collage is a new format to help you personalize ideas, visualize possibilities and creatively refine your vision to bring your inspiration to life. Try curating a visual moodboard or aesthetic by bringing together different image cutouts. Or, showcase your top product picks in a fun, immersive way.
Board: Collect and curate Pins in one organized place. Whether you’re interested in an aesthetic or a theme, or planning for a life moment or everyday project, save the Pins you love to a board to help you gain inspiration.
Make a good first impression
Customize and optimize your profile.
The cover image appears at the top of your profile page, as a background behind your profile photo. It’s prime real estate to deliver a key (visual) message about you and your brand. Aim for simple and stand out.
Capture what you and your content are about with a bio description that's authentic, compelling and relevant. It's how people on Pinterest will get to know you at a glance.
Add a website link to share more of your great content with your audience. To get access to analytics for Pins created from your site, in addition to attribution for your content that others publish on Pinterest, make sure to claim your website and other channels.
Before you make your first Pin
Our top tips to get your creativity flowing and to set you up for success.
Think passion first
Pins are all about you, to showcase what you love to do. Hone in on your passions and the things you genuinely care about. Your authenticity will come through in your final content.
Inspire action
The best Pins take people all the way from inspiration to realization. To do that, your content should be helpful, with all the essential info to act on something new within the Pin itself.
Give boards a go
Spark an idea by collecting content on a board. For some creators, saving Pins made by fellow creators is a go-to way to gain inspiration.
Unlock new content creation skills
Get special access to content education, monthly trends, content challenges, product features and more.
FAQ
Over 518 million people use Pinterest every month to explore their passions.¹ You’ll find Millennials, sure, and Gen Z finding their next aesthetic, too (in fact, they’re the fastest growing demographic).
And with inclusive product features that make it easy for people to find the most relevant inspiration for them, such as hair pattern and skin tone range search filters, that means you can reach a diverse audience who loves and is just as invested in what matters to you.Pinterest is different from other online platforms because content is displayed based on engagement signals and topics, rather than ranked chronologically. Your content will keep showing up for relevant audiences over time, long past the day you post it.
Because the most inspiring Pins are the ones that people actually want to try, Pinterest prioritizes content with high signals of meaningful engagement. The strongest metric to measure how people are engaging with a Pin—and how an idea is resonating with people—is saves. So, for example, if there’s a Pin with a lot of saves, the system will recommend it across the platform’s main pages over other less inspiring, less engaging content.Pins can appear in a few different places on Pinterest. The most prominent spot is the Pinterest home feed, which people see every time they open Pinterest. Every person sees a personalized feed of ideas related to their interests, so they’re likely to find content that appeals to them. Your Pins can also appear in people’s search results, in “related Pin” sections near specific Pins or on boards.
You can get paid for your great ideas. Monetization opportunities include brand partnerships, plus easy ways to earn passive income such as affiliate links and link outs.
Resources
The latest news, expert tips and inspiring content ideas for creators.
Take a deep-dive into content creation on Pinterest with our creative best practices and advice for making great Pins.