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What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate

The BIG Mixer presented by: SCORE Charlotte
Put on your networking shoes and come meet and learn from other small business owners and share your story! Come exchange ideas, resources and solutions to everyday business challenges.

Start-up Basics: This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success.

Start-up Basics provides you with an overview of the skills and tools you need when deciding to start a business.

In this session, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.