“To celebrate the centenary of Federico Fellini’s birth, a remarkable exhibition was conceived to capture glimpses of his life in the iconic Cinecittà studios: Ri-tratto Rosso. This ambitious project, a collaboration between Cappelli Identity Design, Istituto Luce Cinecittà and the Elisabetta Catalano Archive, resulted in an immersive experience that transported visitors into the fascinating world of the legendary filmmaker. The chosen venue, Teatro1, provided a canvas for innovation and imagination. Towering monoliths, reaching a staggering 12 meters in height, dominated the space. White panels cascaded down from the ceiling, responding to the gentle movements of passing visitors. This dynamic interplay of elements created an ever-changing landscape where perspectives intertwined and hidden depths beckoned from every corner.
Emanuele Cappelli, designer and founder of Cappelli Identity Design studio, was inspired by the poignant portraits of Elisabetta Catalano. In these timeless images, he found echoes of a bygone era, fueling his determination to recreate the magic of Fellini’s world.
As a tribute to Fellini’s enduring legacy, Cappelli Identity Design used Felliniana Type in the exhibition, a typeface inspired by the master’s own handwriting. Crafted with care and reverence, each letter embodies the fluidity and charisma of Fellini’s script, capturing the essence of his artistic spirit.
At once an exhibition and a book, Ri-tratto Rosso serves as a testament to Fellini’s indelible mark on cinematic history. Through the lens of Elisabetta Catalano, his original vision is immortalised, offering a glimpse into the golden age of La Dolce Vita. Visitors embark on a journey through Fellini’s psyche. Guided by a subtle interplay of light and sound, they witness a fusion of reality and fantasy, a testament to the enduring appeal of Fellini’s cinematic universe. As the curtain falls on this enchanting exhibition, one cannot help but feel a sense of gratitude – for the opportunity to peer into the soul of a master, and for the enduring legacy that continues to inspire generations of artists.”
CREDIT
- Agency/Creative: Cappelli Identity Design
- Article Title: Ri-tratto Rosso: Celebrating 100 Years of Federico Fellini’s Legacy
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Rome
- Market Region: Europe
- Project Deliverables: Art Direction, Copywriting, Creative Direction, Editorial Design, Exhibition Design, Graphic Design, Interaction Design, Logo Design, Sound Design, Type Design
- Industry: Entertainment
- Keywords: Federico Fellini, Fellini, Cinema, Movie, Cinecittà, Istituto Luce, dolce vita, exhibit design, brand identity, design, exhibit, book, catalogue, Cappelli Identity Design
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Credits:
EXHIBITION / Creative Direction: Emanuele Cappelli
EXHIBITION / Strategy: Arianna Cappelli
EXHIBITION / Curator: Emanuele Cappelli, Aldo E. Ponis
EXHIBITION / Coordination: Barbara Goretti
EXHIBITION / Texts & Iconographic Selection: Laura Cherubini, Raffaele Simongini
EXHIBITION / Graphic, Editorial & Exhibit Design: Emanuele Cappelli
EXHIBITION / Light Design: Mauro Stancati
EXHIBITION / Sound Design: Federico Landini
EXHIBITION / Video Editing: Giulia Martino
EXHIBITION / Production Management: Emiliano Gatti
EXHIBITION / Photography: Cinzia Capparelli
FELLINIANA / Type Design: Emanuele Cappelli
FELLINIANA / Execution Type Design: Antonio Pace, Lorenzo Properzi
FELLINIANA / Font Mastering: TypeType
BOOK / Creative Direction: Emanuele Cappelli
BOOK / Graphic, Editorial & Exhibit Design: Emanuele Cappelli
BOOK / Photography: Cinzia Capparelli
BOOK / Editorial Oversight: Manfredi Nicolò Maretti
BOOK / Texts edited by: Emanuele Cappelli, Laura Cherubini, Camilla Cormanni, Giancarlo Di Gregorio, Aldo Enrico Ponis, Raffaele Simongini
BOOK / Translations: Jessica Edwards
