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Have you spent hours on email marketing campaigns, only to find out your efforts landed in the promotions folder or, worse, the spam folder?
The data tells us that there are about 4.3 billion Email users worldwide. With more than half the planet using email, your business can't afford to not have an email marketing strategy.
Email marketing is comparatively straightforward too!
What is Email Marketing Strategy?
An email marketing strategy refers to a set of procedures that a marketer identifies, structures, analyzes, and follows to accomplish desired marketing goals with the use of this tool. In the US alone, 92% of adults use email, and 61% check and send emails daily. Email marketing remains the most effective and personalized way through which businesses communicate with their audience. It helps improve their reach and visibility and converts more leads consistently.
Why do you need Email Marketing Strategy Templates?
Email deliverability is getting more complex day by day due to those who make the internet a minefield of clickbait and phishing scams, leading to tighter scam restrictions.
Tighter spam restrictions may pose a hurdle in a smooth email marketing process.
So email marketing strategy templates come in handy whether you're sending out a weekly newsletter, an autoresponder, a sales campaign, or an email update during an online course.
Planning your email marketing schedule doesn't have to be stressful anymore. Here are some dynamic email marketing reporting templates to help develop a deeper understanding of your business.
Email Marketing Strategy Templates
As an email marketer, your job is to write emails that matter to subscribers and ultimately compel them to take action.
SlideTeam's templates help organize the type of emails you send to each database segment and summarize high-level outputs. Our templates are designed for you to fill in the blanks using your knowledge without spending hours on formatting.
Read along to learn more about maximizing your ROI by making it to the customer's inbox!
Template 1: Email Marketing Strategy PPT Template Bundles
You need to have an action plan that provides the businesses with a direct communication channel with prospects. This template lets you document the key components of email marketing strategy to interact with your customers. It is a power-packed bundle consisting of an email drip campaign strategy, weekly plan, marketing software tools used, lead generation comparison chart, etc. Download this versatile template now!
Template 2: Email Marketing Campaign Nurture Strategy Analysis Customer Shares Feedback
As a marketer, you need to take those leads from the friend zone to the end zone. This template lets you reinvest in your supercharged lead nurturing plan that's designed to work on your leads and contacts. It will help you reactivate old leads, get more referrals and testimonials, and build customer relationships without getting burned out. Download it now!
Template 3: Email Marketing Strategy PowerPoint Presentation Format
This email marketing strategy is a beginner’s guide that explains the concept of email marketing, how it works, and how to get started. Its nine-stage process ensures that you have a solid grasp of the basics and the know-how to establish an effective email marketing strategy for your business.
Template 4: Communication Strategy Showing Social Media Blogs, Websites, and Email Marketing
A communication strategy is a roadmap that shows how communication is used to meet objectives. This communication strategy template helps to inform, sensitize, and persuade your target audience in a structured and controlled manner. It guides you in message development and the selection of delivery channels.
Template 5: Market Strategy Email Marketing PPT Summary Outfit
This market strategy template allows you to collect and organize data from marketing channels, showcase the analytics, adjust goals, set directions, and ultimately build a roadmap toward success. It helps share goals and expectations with your team and reflect on current progress.
Template 6: Ten Benefits of Email Marketing Strategy
This PowerPoint Template design is used to interpret topics like brand promotion & recognition, optimization of time and budget, raising loyalty, increasing website traffic, establishing authority, etc. It lets you share email marketing benefits and analyzes what works best for the organization without missing out on essential aspects.
Template 7: Infinity Loop Illustrating Email Marketing Strategy
Creating customers is just the first piece of the sales funnel, or we might call it, the infinite loop of a customer’s journey. The hardest and most crucial part is retaining those customers. This template ensures that your customers realize and trust your brand value.
Template 8: Creating Marketing Strategy for Your Organization Email Marketing Dashboard
An email marketing dashboard template provides access to detailed information about the effectiveness of email campaigns and the ability to optimize your email marketing strategy. These elements are crucial to boost a company's sales conversions. This template will allow you to evaluate the effects and results of your campaigns.
Template 9: Multiple Steps to Create Email Marketing Strategy
This email marketing strategy template exhibits five steps of email marketing strategy for running successful campaigns. The steps are to set email marketing goals, know the target audience, determine email types, and plan and craft the emails which will ultimately increase customer engagement and brand awareness.
Template 10: Winning Email Marketing Strategy for Successful Campaign
This marketing strategy email campaign template lets you analyze the best time to send email campaigns. It covers campaign types, status, target audience, time to send, etc. The template includes campaign types like welcome emails, email newsletters, webinars, post-purchase drip, etc.
Work better together
Oscar Wilde famously said, "Talent borrows, Genius steals." Now that you know what components to include in your marketing strategy ppt decks, download the above templates to start building it. Customizing these slides is delightfully simple. You can add all the slides from the sample templates to your presentation or pick the ones you need.
Get your creative juices flowing by collaborating with your team, assign slides to certain team members, and seek constant feedback and suggestions to improve and maximize ROI!
FAQs on Email Marketing
How do you create an Email Marketing Strategy?
To create an effective email marketing strategy, start by considering the following factors:
- Your current status with email marketing
- Research your target audience
- Review past marketing results
- Current number of customers/subscribers
- Segmenting your customer email lists
- Where do you stand in your competitive landscape
- Current number of free vs. paid users
Now map out your marketing goals and KPIs. Start creating a plan to reach those goals, followed by plotting and scheduling campaigns. Lead nurturing and retention emails are the final steps to ensure your customers stay. Now, present it using a marketing strategy template.
What is the best email strategy?
Marketing strategies can include content creation, building awareness through PR, social media marketing, lead nurturing by targeted ads, or creating personalized copy as part of the marketing funnel.
It’s not about selecting the best strategy but working through a strategy and making it the best by setting measurable goals and clarifying the objective. Some examples of your goals can be to generate leads, increase traffic, maximize ROI, increase customer engagement, or something else.
What are the five Ts of email marketing?
In order to build a truly effective email marketing content strategy, you must follow the “5 Ts”: Tease, Target, Teach, Test, and Track.
- Leverage your subject lines to tease your customers: Compose attention-grabbing headlines, strategically written with the sole purpose of getting your reader engaged. It may be in the form of ad clicking, continuing to read your sales message, or watching your YouTube video.
- Target with acquisition emails and personalized messaging: The more personalized an email is, the better it will engage and perform. Leverage your target audience research data to provide your customers with the content that is valuable to them and tempting enough to respond.
- Teach your customers inspiring tips that increase customer engagement and brand perception: Customers love the emails that make their tasks easier. Send them beneficial emails, containing tips and tricks to solve a specific problem.
- Test different email layouts and creatives to drive more clicks: Include catchy images, thought-provoking questions, and solutions that hit your customers' pain points. Do not use too many links and images to avoid landing in the customer's spam folder.
- Track your email marketing performance: Optimize your campaign content and prepare it for better engagement. Do more than just focus on revenue; track to understand what works best for you.
What are the three types of email marketing?
The three types of email marketing are:
Email Newsletters: These are the sources that inform your customers about the latest news, updates, tips, and trends about your company or product. These are the emails you get from a business after subscribing to their newsletters or purchasing something from them. They are often used for building customer relationships.
Promotional Emails: These are referred to as a commercial broadcast that usually offers incentives to drive business sales and revenue. This marketing type's main goal is to persuade customers to make a purchase. These emails include freebies, welcome discount coupons, tutorials, free limited subscriptions, or a piece of valuable information beneficial to the customers or subscribers.
Lead Nurturing: Lead nurturing is an email sent to potential customers as they move along the sales funnel, encouraging them to convert. Good lead-nurturing emails engage, entice, and encourage your lead to continue interacting with your business.
