Chloë Sevigny, Uniqlo ambassador
It's been a long time since the American actress Chloë Sevigny seduces fashionistas. The Japanese brand Uniqlo is not mistaken choosing it as the face of its new line of t-shirts called UT (Uniqlo T-shirt).
On the posters of the launch campaign of this collection, we see it alongside the Japanese actor Tadanobu Asano.
For this unique collection, the brand has chosen to put forward a concept: claim the personal expression via his t-shirt! Thus, the models that make up the line are drawn by different creators and reproduce works of deceased artists like Keith Harring or Basquiat.
But Uniqlo chose to go further. The brand plans to hold an interactive contest, the UT Grand Prix Program: artists from around the world will be able to submit their t-shirt project to the brand. Edited in limited series, the selected models will be sold in the shops of the brand for about 10 euros.
The Uniqlo brand was established in 1984 in Hiroshima, Japan. His collections consist of '' casual '' clothing for men, women and children. The brand already has 760 stores worldwide.
The Uniqlo site: click here.
