Liberty of London

The phrase ‘Christmas comes early’ usually denotes a positive experience. But for the workers at the legendary shop Liberty of London, Christmas means pressure. The seasonal section of the enormous department store opens in September, so staff have to ensure all their baubles are in a row before the doors open. But will a sudden heatwave suck the festive spirit out of all of them?

Iconic department store Liberty has always been synonymous with bold, innovative design. But in the digital age, how can a traditional retailer stay relevant while not losing its identity? Liberty’s bigwigs try to see into the future and clash over tradition versus vision. Elsewhere, a celebrity book signing has the staff in a bit of a flap. Can an embarrassing crisis be averted?

Tensions rise as Christmas approaches. It’s make or break for the store and its employees, as they need their customers to splurge dramatically during the holiday season. To achieve this, every festive element has to be perfect, from ribbon tying to bauble polishing to the facade of the lavish store itself. But can the staff step up and stop this Christmas from being a turkey?

Catch up with the buyers, retail team & designers all hoping to sell their wares in the iconic store.

New York Fashion Week to organising the Vogue Fashion Night Out,trying to boost sales & promoting 'hero' pieces.

Can new Head of Visual Identity convince old-school carpet emporium guru to revitalize his merchandising?