The Farmer in All of Us | Communication Arts
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Andy Mahr, photographer
Rob Baker, The Richards Group, writer
Jimmy Bonner, The Richards Group/Melissa Farris, National Geographic/Marianne Koszorus/Lori Wittig, designers
Susan Blair, National Geographic, photo editor
Barbara Payne, National Geographic, project manager
National Geographic, publisher
RAM Trucks, client
These images were included in The Farmer in All of Us: An American Portrait. “What began as an ode to the American farmer has evolved into an anthem to an iconic American way of life. Inspiring and moving, the book follows the themes of the heartwarming speech by legendary radio commentator Paul Harvey, ‘So God Made a Farmer.’ Based on the TV commercial watched by millions during the 2013 Super Bowl, this book dives deep into the lives and work of farmers as well as the photographers who captured them. It features more than 200 photographs shot by ten world-class photographers, one of whom was Andy Mahr, and shines a spotlight on the American farmer in a compelling photographic poem. Proceeds from the book help provide the national FFA blue corduroy jacket to Future Farmers of America members who might otherwise not have the opportunity to own one.”
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