The Kennedy/Marshall Company

From the Audiovisual Identity Database, the motion graphics museum


Background

The Kennedy/Marshall Company was founded in 1991 by husband and wife producers Kathleen Kennedy and Frank Marshall, former founders of Amblin Entertainment. No logo was used until 1994, with the release of Milk Money. The company also has a documentary division.

1st Logo (August 31, 1994-January 27, 2006)


Visuals: On a black background, the name

THE
KENNEDY/MARSHALL
COMPANY

is formed by the words coming in from various directions. Behind the name are the shining abstract letters "KM" in dark blue.

Variants:

  • Some films, like The Bourne Identity and Seabiscuit, have the logo in a slightly greener tint.
  • On Roving Mars, the logo is small and still.
  • On Congo: Descent Into Zinj for the PC, only the name appears.
  • Another game, Indian in the Cupboard, has it in red color with blue outline.

Technique: CGI.

Audio: The ending theme of the movie or silence.

Availability: It debuted at the end of Milk Money, and appeared at the end of films from the company from the era, such as Congo, The Bourne Identity, The Indian in the Cupboard, The Sixth Sense, Seabiscuit and The Bourne Supremacy.

2nd Logo (August 3, 2007-)


Visuals: Several filmstrips move across the screen vertically. One of them reveals these words lowercase:

km
the
kennedy/marshall
company

Another filmstrip continues to slide left to the words until stopping mid-frame, leaving a small portion of two filmstrip hole halves.

Variant: There is also a still version of the logo.

Technique: 2D computer animation by Artime Group.

Audio: The ending theme of the movie. When this logo originally appeared on the company's website, it used a faint guitar theme.

Availability: Seen at the end of post-2007 films from the company, such as The Bourne Ultimatum, The Spiderwick Chronicles, and The Last Airbender. The still version was seen on Crossing Over, War Horse, and Lincoln. The print logo was still the 1994-2005 logo until 2016.