Old Spice adds its own fresh-smelling spin to the concept of betrayal with a locker room spray extravaganza.
The latest installment in the brand’s “Men Have Skin Too” campaign is a 30-second spot titled “How Could You” that doesn’t just target men, but also the women who find themselves hooked by the appeal of Old Spice.
The new commercial, from Wieden+Kennedy Portland and directed by Ruganzu “Riggs” Howard, reunites Old Spice ad actors Deon Cole (“Black-ish,” “Angie Tribeca”) and Gabrielle Dennis (“A Black Lady Sketch Show,” “The Big Door Prize”). The ad gives the viewer a glimpse into Cole’s character’s worst nightmare—his beloved personal care product stolen by a group of women in a locker room.