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What if the company name doesn't contain the key phrase you're marketing towards?
Then again, if your domain doesn't match your company, might be a bit confusing.
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If you can find or have the budget to get an exact match, that clearly easily describes your business, product, service, location, and a simple to spell: target that.
Thanks CostcoGPT
That’s actually funny.
But I speak from experience. You have an EMD and you also now have social credit, so social awareness SEO. SEO is not all about on-page. An EMD can be branded and amazingly helpful outside of SERPs.
It depends on your play. MOst companies aren't SEO focused or at least it seems that way at the surface. Chase might not look SEO focused but how much of their credit card business comes from SEO affiliates? That affiliate revenue is pretty much a loss in revenue to them for NOT being SEO focused.
If you have a brand that has search volume, then you should enshrine your site in your branded domain. But more and more companies have generic domain names aka satellite sites. Gartner is a great example with PeerInsights, Capterracom and Gartner (dot com).
SEO <> Branding
HTH
Greetings from India brother.
As long as you don't spend your entire future wife's dowry on a domain like I did you should be fine. Meanwhile Abdul down the road from me just threw an acronym and a search term for his URL and was up for $20 and faster, may Shiva curse him.
Your account is a work of art my friend
Yoo, racist asshole. Namastey, you piece of shit.
It may look better but having your name in the domain name has very little to zero effect on SEO or rankings.
Even Google says it's not a ranking factor any longer. Focus on content and you will be good.
Branding = SEO. So yes, it is better. You don’t need keywords in your company name, e.g. Apple
BRanding <> SEO - your conjecture based on opinion is unfounded. Google is mostly a generic search engine and shows absolutely no special support for branding. Just because when you search Apple, google returns "apple.com" doesn't mean its because of branding.
You literally contradicted yourself in the second sentence saying you don't need keywords in your company name...
Okay bud.
Thats your only response - imagine tying to dismiss a comment because you can't back up your own - that's embarrassing.
I can. And you definitely don’t need to include keywords in your company’s name/brand/domain to rank for target keywords in your niche/industry. If you think branding is not powerful and doesn’t help with seo, well that’s your problem, I’m 100 percent sure it does
unless it's a blog it should be your company name. I have heard the brand name having the keyword or niche in the name really doesn't help as much as you'd think. if we think about a lot of the popular sites that really don't do that yet they are known brands. I mean it certainly works for sites like furniture .com but what the f does etsy or ebay even mean. I think the seo takes precedence over the name as google knows it's a brand name. I get zero clicks from someone searching for my product niche even though it's in the name as it's uber competitive and huge companies take the reign . yet it is part of the store identity. I think I would have to pay google ads to even be shown in that for the niche name.
You don't want to be competing for your own branded traffic to the homepage. Better to have a brand that you can build into something associated with your business. You want your brand to be an entity in its own right.
No. For instance, if you had a bad company name, it is better to choose a different and better domain name.
You can give signals that your domain is a brand.
Thanks 711Gpt