The Practice

Our Team

From humble beginnings, our founding directors, Jason and Rob, have assembled an outstanding team of passionate finance industry professionals.

The complementary skillsets and extensive experience of our team members combine to form an incredible resource which is at your disposal to help make your business and personal wealth goals a reality.

JASON CUNNINGHAM

Co-founder & Director, Head of Business Advisory

Jason is passionate about a lot of things: his family; improving the level of financial literacy in Australia; cheering on the mighty Bombers. But he’s most passionate about helping small business owners get the full financial and lifestyle rewards they deserve for the long days and sleepless nights they have to endure to succeed.

The good news: there’s an easier way to achieve what you went into business for in the first place: more money and more freedom.

He may be a born entertainer, but while he doesn’t take himself too seriously he takes what he does very seriously.

ROBERT HADDED

Co-founder & CEO

The Practice has come a long way since childhood mates Robert Hadded and Jason Cunningham first set up shop in 1997. Rob and Jay are incredibly proud of the team they’ve gathered around them, and constantly humbled by the calibre of clients that allow The Practice to help them achieve great things.

Rob’s role in the business has evolved, mirroring the changing needs of our clients. As one of the founding Partners, he’s responsible for ensuring we deliver on the promises we make to clients, and maintaining the high levels of quality and service we are renowned for.

BRAD DAVIDSON

Director, Business Advisory

As the leader of our Business Advisory team, Brad specialises in providing some of our most successful and highest profile clients with invaluable advice on business structures, business growth, performance, and profitability, and taxation.

Since joining The Practice as an undergraduate accountant in 2001, Brad has become part of the fabric of the business. Having been made a Partner of the firm in 2015, he continues to shape the culture and nurture the development of every team member.

MATTHEW MORRISON

Director, Wealth Advisory

Matt has been the head of The Practice Wealth Management since 2009 having commenced in the Financial Services Industry in 2001. Matt’s also been a partner in The Practice since 2011.

As a Financial Adviser and Director of Wealth Advisory, Matt and the Personal Wealth Advisory team work with a range of clients – couples, individuals and business owners – to help them achieve their future financial and lifestyle goals. Matt is committed to and passionate about developing and implementing wealth creation strategies for clients to enable them to Fuel their Family’s Future, while protecting them along the journey.

CRAIG RIDLEY

Director, Lending Advisory

After 20 years in the mortgage broking industry, Craig still gets a buzz from helping people overcome challenges to achieve their financial goals.

Today, as head of The Practice Lending Advisory, he is as passionate as ever about guiding clients through the maze of buying their first home, or saving them thousands each year simply by finding a better rate or consolidating their debt.