Replay at the Rolex Monte Carlo Masters 2024: A Star-Studded Affair
On April 11th the Rolex Monte Carlo Masters 2024 witnessed not only world-class tennis but also a dazzling array of celebrities and sports icons, thanks to Replay‘s third consecutive year as a major sponsor. The Italian fashion brand, known for its premium denim and contemporary designs, used the prestigious tennis tournament as a platform to showcase its latest styles and connect with its global audience.
This sponsorship aligns with Replay’s broader sports marketing strategy, which includes high-profile partnerships with some of the biggest names in football, such as FC Bayern, Ajax, PSG, and Atalanta. Replay also has significant ties with rugby’s legendary All Blacks and boasts ambassadors like Neymar Jr., Marco Verratti, Paulo Dybala, Beauden Barrett, and Usain Bolt.
During the Rolex Monte Carlo Masters, Replay hosted a variety of celebrities, many of whom donned complete Replay outfits. Among the A-listers were Oscar-winning actor Adrien Brody and supermodel Candice Swanepoel. Notable appearances also included Maye Musk and DJ-producer Martin Garrix, both of whom are currently starring in Replay’s campaign for their iconic 9z1 jeans.
The event also attracted a host of internationally recognized models and celebrities, who are affectionately called “Replay Friends.” This group included Brooks Nader, Rose Bertram, Beatrice Vendramin, Bianca Brandolini, Rebecca Donaldson, Nico Potur, and Jessica de Oliveira, each showcasing designs from Replay’s 9zero1, We Are, and Atelier collections.
The excitement reached its peak on April 10th, when Replay Friends enjoyed the day’s matches at the tournament, taking advantage of the Replay hospitality area in the VIP Village. The evening concluded with an exclusive party organized by Replay, featuring music, drinks, and mingling with celebrities, reinforcing the brand’s chic and vibrant image.
Replay’s ongoing involvement in the Rolex Monte Carlo Masters highlights its commitment to blending fashion with high-profile sports events. By aligning with such prestigious tournaments and prominent figures in the sports and entertainment industries, Replay continues to solidify its position as a leading lifestyle brand with global appeal.