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better software since 1999
Best Free Email Marketing Software
Explore these highest-rated tools to discover the best option for your business. Based on ratings and number of reviews, Capterra users give these tools a thumbs up. Select a product to learn more.
Gmail, Systeme.io, EmailOctopus
, MailerLite, Beefree, Referrizer, ZeroBounce
, VBOUT, Direct Mail, and Omnisend
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
With 15+ years in the agile space, Jira offers teams the top tools and best practices to provide the right foundation for growth. Learn more about Jira
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
Easy-to-use, affordable email marketing tool for businesses and individual creators wanting to grow and engage an audience. Learn more about EmailOctopus
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
92% of users recommend this product
OneSignal is a customer engagement solution offering email, mobile & web push notifications, in-app messaging, and SMS. Learn more about OneSignal
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
Transactional email API service for developers. Powerful APIs that enable you to send, receive and track email effortlessly. Learn more about Mailgun
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
ZeroBounce is a 99% accurate email validation and deliverability service that helps you reach the inbox and maximize email engagement. Learn more about ZeroBounce
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
91% of users recommend this product
Launch AI-powered outbound campaigns with unlimited senders in less than 2 minutes and reach your ideal customers at scale. Learn more about Nimbler
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales. Learn more about Mailchimp
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts. Learn more about Gmail
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
94% of users recommend this product
MailerLite
Capterra Shortlist
Capterra scores products on two dimensions - User Ratings and Popularity - based on data from verified user reviews, public data sources and data from technology vendors.
Visit the Capterra ShortlistAdvanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Learn more about MailerLite
Email Marketing features reviewers most value
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customizable Fields
Event Triggered Actions
Landing Pages/Web Forms
Mobile Optimization
90% of users recommend this product
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Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Create and automatically send premade copy in response to customer messages
Track and interpret campaign performance metrics
Set campaign schedules by selecting start, pause, and end dates
Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
Manage, organize and store contact information
Process of dividing customers into groups based on common characteristics
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