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Terms in this set (20)
What business sector generated the highest share of revenues in 2021?
A) Selective Retailing
B) Wines and Spirits
C) Fashion & Leather goods
D) Perfumes & Cosmetics
A) Selective Retailing
B) Wines and Spirits
C) Fashion & Leather goods
D) Perfumes & Cosmetics
C) Fashion & Leather Goods
How many Perfumes & Cosmetics Maisons are part of LVMH?
A) 10
B) 15
C) 12
D) 20
A) 10
B) 15
C) 12
D) 20
B) 15
Which was the first perfume launched in 1947 by Christian Dior?
A) Sauvage
B) J'Adore
C) Miss Dior
A) Sauvage
B) J'Adore
C) Miss Dior
C) Miss Dior
What are the key drivers for Selective Retailing Maisons?
A) constant innovation
B) Standard product selection
C) Personalisation of relationships
D) Transforming shopping in a unique experience
A) constant innovation
B) Standard product selection
C) Personalisation of relationships
D) Transforming shopping in a unique experience
A) Constant innovation
C) Personalisation of relationships
D) Transforming shopping in a unique experience
C) Personalisation of relationships
D) Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division
A) Zenith
B) Fred
C) Tiffany & Co
D) Bvlgari
A) Zenith
B) Fred
C) Tiffany & Co
D) Bvlgari
C) Tiffany & Co
Among the following activities, which one(s) can you find in the Other Activities sector?
A) Culture
B) Lifestyle
C) Art
D) Hospitality
A) Culture
B) Lifestyle
C) Art
D) Hospitality
All of the above
Select the sectors that are apart of the LVMH ecosystem
A) Fashion & Leather goods
B) Automotive
C) Wines & Spirits
D) Perfumes & Cosmetics
A) Fashion & Leather goods
B) Automotive
C) Wines & Spirits
D) Perfumes & Cosmetics
A) Fashion & Leather goods
C) Wines and Spirits
D) Perfumes & Cosmetics
C) Wines and Spirits
D) Perfumes & Cosmetics
How many Maisons are there within the LVMH Group?
A) 15
B) 62
C) 48
D) 75
A) 15
B) 62
C) 48
D) 75
D) 75
How many employees work at LVMH?
A) 125,000
B) 175,000
C) 150,000
D) 200,000
A) 125,000
B) 175,000
C) 150,000
D) 200,000
B) 175,000
Select the oldest Maison among the LVMH Wines & Spirits brands.
A) Belvedere
B) Terrazas De Los Andes
C) Clos Des Lambrays
D) Glenmorangie
A) Belvedere
B) Terrazas De Los Andes
C) Clos Des Lambrays
D) Glenmorangie
C) Clos Des Lambrays
What are the core values of LVMH?
-creativity & innovation
-entrepreneurial spirit
-quest for excellence
-sense of commitment
-entrepreneurial spirit
-quest for excellence
-sense of commitment
Which of the following statements are a part of the 6 pillars of the LVMH business model?
A) Centralized organization
B) Creating synergies
C) Sustaining savior-afire
D) Balance across business segments and locations
A) Centralized organization
B) Creating synergies
C) Sustaining savior-afire
D) Balance across business segments and locations
B, C, D
Looking at distribution, is Brick and Mortar still an important part of the luxury story?
Yes
Among the four typologies of Chinese consumers, which of the following groups are considered as key drivers within the international landscape?
A) Domestic Chinese
B) Frequent outbound travelers
C) Nomadic overseas Chinese
D) Overseas Chinese
A) Domestic Chinese
B) Frequent outbound travelers
C) Nomadic overseas Chinese
D) Overseas Chinese
B and C
Which characteristics may help to measure the luxuriousness of an offer?
A) Price
B) Quality
C) Scarcity
D) Signed by brands
A) Price
B) Quality
C) Scarcity
D) Signed by brands
All of the above