Tinashe's '333' Album Elevates Her To A New Level Of Freedom | GRAMMY.com
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Tinashe's '333' Album Elevates Her To A New Level Of Freedom

Singer/songwriter Tinashe discusses her enlightening new album '333,' virtual reality, and her feelings of no longer being "underrated."

GRAMMYs/Aug 3, 2021 - 09:44 pm

Tinashe seems a lot freer nowadays. While we can only hear each other's voices while connecting on Zoom, her joyous tone is contagious. It's reflective of the metaphorical exhale she's had since 2019 after parting ways with her label following a seven-year-long rollercoaster. The singer/songwriter has been around for nearly a decade, self-releasing her first mixtape, In Case We Die, in 2012 and making her major-label debut with 2014's Aquarius.

She soon dove headfirst as a free agent, her creativity overflowing within 2019's Songs For You, independently released via her Tinashe Music label. Now, Tinashe continues the self-fulfillment journey with 333. Out on August 6, it highlights a newfound clarity about her purpose both as an artist and a person.

333 is a seamless transition from Songs For You, complete with motivational anthems ("If only I could manifest it / My momma told me, 'Life is yours for the takin'" she affirms on lead single "Pasadena"), futuristic tunes that call back to her mixtape days ("I Can See The Future") and themes of owning one's womanhood ("Bouncin'" and "X" with Jeremih).

"I'm glad that it's noticeable because I certainly feel a big difference," Tinashe tells GRAMMY.com about her transition to artistic independence. "But at the same time, there was a lot of uncertainty of not really knowing how people would react to my [new] music, not knowing where I was getting the budget for things I wanted to create, and just how everything was going to work."

"Over the course of the last two years, there's been a lot of growth for me," she continues. "I really feel at peace with where I'm at in my career and excited about the fact that I'm able to make my own creative decisions. It's empowering. I'm feeling a lot more inspired and joyful in alignment with what I'm meant to be doing."

Below, Tinashe discusses the enlightening journey that led to 333 and why it's time to stop branding her as "underrated."

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I was reading that 333 in angel numbers is a sign of divine protectors and that your path ahead is clear for you to move forward into life's next chapter. I'm assuming that was the inspiration for the album title?

Yeah, absolutely. It's been a journey for me to always remember that I am on the right path and that I'm always moving towards my ultimate goal. [I have to be] focused on that as opposed to getting lost in the sauce, whether that be in [streaming] numbers or competing for chart positions. These are things we can get caught up with when we're public music artists and wanting to be successful. I think those things can derail you from your true purpose.

So for me, it's just knowing that I am always protected, having that hopefulness, moving forward with a sense of safety, and not necessarily always being in reaction mode. I do have this divine protection at all times and I'm comforted in that. It's also reflective in my name as well, which I always think is cool. My name means "God is with us" in Shona, [the language spoken] where my dad is from Zimbabwe. It just mirrors that in the sense too: we always have our angels around us to look at our intuition and lead us in the right direction.

I love that. Virtual reality is also a big theme for this record. My interpretation is this controlled "machine" that society enforces on you that contrasts with your natural instincts of going with the flow.

I think that's a great interpretation. I've been really interested in how technology and spirituality meet. To get even deeper, questioning the nature of reality and simulated simulation theory and thinking about potentially being in a simulation. I feel like 2020 was so wild that a lot of times I [thought], "This can't be really happening." So it's playing with that idea, but then also realizing where it meets my spirituality, a sense of boundlessness and freedom. You can look at it in an interesting way, that potentially this is all just like a game.

Instead of finding that as a scary concept, looking at it as more empowered: "Maybe I'm able to actually control the narrative of my life, make my own decisions and take the power back." So it's moving through the [music] industry in a way that feels fearless. I can actually renavigate this landscape as opposed to just being a pawn in it.

Do you plan to bring that idea on your tour this fall?

Girl, yes. I plan to just continue to build out all of my interests from tech gaming and VR, and bring that into the performance space, and continue to push the boundaries in that aspect. Also with the world shutting down, being able to bring concert experiences to more fans than the people that can just come to the major markets. Connecting my worldwide fanbase ties into what I'm attempting to do with this project for sure.

Where does your interest in tech stem from?

I'm not exactly sure if there's one thing. It's a theme that I've been exploring since my Reverie mixtape in 2012, which at that time I was more interested in the concept of reality possibly being a dream and how we move through life. As the years have gone on, I've gotten more involved in gaming and tech has gotten more advanced, so it's interesting to me to then apply those same concepts and questions to this new landscape. There's a dichotomy between the natural world and re-sustainability with saving the planet. But then at the same time, we're trying to get to Mars, building AI and developing all these simulated worlds that are just getting better and better. I obviously also love gaming.

You actually nailed this theme on the title track, which I think is your most experimental moment. It has this robotic "Black Mirror" feel to it. I can tell you've been pushing yourself.

I appreciate that. I'm always intrigued by things that push the envelope because it's more interesting to me. I do think historically maybe that has been confusing for my audience at times, especially those who don't know me very well. From the outside looking in, people have said that maybe I'm unfocused or I lack direction, when in reality what feels the most natural to me is exploring all these different avenues.

I'm able to not box myself into one lane, genre, or style, and I can continue to experiment sonically. With this album, I personally think I did a really good job of trying to walk that line between music that is catchy, memorable, and that you can bop to of course, but then also pushing myself in a new direction as always.

This album is so bright and vibrant. My favorite projects from you are Black Water and Nightride, which are both so moody and dark. You hear this trajectory of you emerging from those murky waters and the light finally hits you. That light is now 333.

I feel that way in my spirit and who I am as a person as well. When I was creating those albums, that was very true of myself at the time. When I created Nightride, I was really working on Joyride and there was some tension with my record label.

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Yeah, I remember it being this very public tug-o-war.

It was a whole thing. [Laughs.] The way I'm able to express my feelings or frustration, usually comes out through the art. Nightride felt more on the darker end of the spectrum, but still in alignment with the sonic universe that I'm creating now.

It's really telling how much I have matured and grown. So I'm excited to see where I go from here. I don't even know what the next project will sound like. I obviously have not started yet, but I think it's always going to be a journey through where I'm at emotionally and mentally as a human being.

There's also this heightened sexuality on this album too, which carries over from Songs For You. I don't know if you believe in the divine feminine, but it gives me that energy.

Yes, yes, thank you! Again, that's part of that evolution. Songs For You explored those themes, but I was definitely coming from a place of hurt. So a lot of the songs, even the sexier ones, have a tone of resentment or there's an edge to it. This one is more of me coming into my power and confidence. Like you said, that divine feminine energy is something that I've really tapped into as well.

I'm owning my sexuality and confidence as a woman and being able to play into that power in a way that is empowering and beautiful and exciting as opposed to just feeling more like it's like a crutch. Every woman that I've loved musically has really embraced that. Whether that'd be Janet [Jackson], Britney [Spears], Christina Aguilera, or Beyoncé, the list goes on and on. These are people who have used their sexuality in a way that feels really powerful and inspiring. I've always loved that as a fan. So I'm trying to incorporate that in my art as well.

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We're both huge Britney Spears fans, and of course you collaborated with her on "Slumber Party" in 2016.

Britney has always walked this beautiful, fine line between power and softness both in her personality and in her sensuality. I've loved to see that as the years have gone on. I think one of the things that we all love the most about Britney is that she seems so sweet and genuine. That's why everyone really wants her to win and wants her to be happy. I want her to win and to see her come into her power, be able to speak her truth, be able to make those changes, and stand up for herself. I think that's amazing. So we absolutely love to see it.

You have power as well, now having full creative independence. How does that feel to finally gain that?

I feel like it's changed the game for me in terms of how I view myself as an artist. It really is more psychological than anything else, but just knowing that I've created this for myself and I don't need the big machine in order to validate who I am as an artist. I can still put out quality material and still focus on my purpose. That's really given me a lot of confidence and a new sense of energy as a performer, as an artist, as a creative. I'm very, very happy with all the changes I've made and I'm really proud of myself too.

As you should be. People are always tweeting: "Tinashe is so underrated!" I don't know if you've seen them, but there's so many videos of other artists who borrow from the Tinashe blueprint. Maybe it's because you're no longer with a major label, but at this point, you can't be considered as such.

Well, thank you and I agree! I do think that when people say that, they mean it as a compliment. I appreciate where they're coming from, in the sense that we all want these landmarks of success and to achieve these accolades. It's been really crucial in my own understanding of myself to not view myself as underrated, but as someone who absolutely has made an impact and is exactly where I'm meant to be and be comfortable in that.

It's important to not get mixed up in the numbers, streams, "likes" and the things that can potentially confuse that [ideal]. I'm owning what I've done and where I've come from. I'm looking at myself more as a legend-in-the-making, as opposed to someone who's underrated. I still got a long way to go. This isn't the end, the future is bright! I'm very excited to see what happens.

"It's been really crucial in my own understanding of myself to not view myself as underrated, but as someone who absolutely has made an impact and is exactly where I'm meant to be and be comfortable in that."

You're a triple threat and with both of us growing up in the "TRL" era, I think having the total package is what's been lacking in music lately. But you and a few other artists have been reigniting that movement.

I try to give the world what I loved the most about artists that I loved growing up — especially Janet Jackson. She really embodied every aspect of what it means to be a true entertainer, from the interviews to the visuals, to the stage performance, to the songs themselves. It never felt, at any point, that any part of her was lacking. There was an effort in every single element. I want to be able to bring that attention to detail and love of my art to what I do as well. So thank you. I've been very actively attempting to be accountable for every aspect of my career. So I'm glad that people can tell that I've been putting that effort in.

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Your music still has the vibe that you're recording in your bedroom. Is maintaining that intimacy important to you?

A thousand percent. If ever there was a point in my career where I felt like I was maybe losing myself was when I didn't maintain my precious creative process. My best work has always been music that I've created in my own space or music that felt really instinctual.

When I was signed to a major [label], it was a blessing to be able to work with all of the biggest producers in the game. But at the same time, it affected my mental health and also how I viewed myself as an artist. There were times when I thought what I created wasn't as good as maybe what other people could create. Remembering that my best work always comes from my gut has really helped me refocus. And that output is tangible. I think people can tell the difference when you have a real passion behind everything you put out.

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Tinashe performs at the 2024 Coachella Valley Music and Arts Festival
Tinashe performs at the 2024 Coachella Valley Music and Arts Festival

Photo: Emma McIntyre/Getty Images for Coachella

list

Love "Nasty"? Get To Know Tinashe With 10 Songs That Show Her Honesty & Artistry

While you wait for Tinashe's new album, 'Quantum Baby,' dig into her impressive catalog of solo hits, and collaborations with the likes of Britney Spears and Ty Dolla $ign.

GRAMMYs/May 31, 2024 - 01:37 pm

Tinashe is a true triple threat, acting, dancing, and dropping banger after banger as a singer. In just under a decade, she’s released six studio albums, went independent in 2019, and has been showered with critical acclaim for her creative freedom. Regardless of major or independent label backing, Tinashe has shown a commitment to her craft, each release remaining at a high caliber.

Quantum Baby, her seventh studio album and part of the BB/ANG3L trilogy — and fourth to be released under her Tinashe Music Inc label — doesn’t have a concrete release date yet but its lead single, "Nasty," is doing a good job of getting people interested. Released in April, the song became an instant hit with Tinashe fans and garnered a wider audience after being used in a viral video. Even fashion brand Marc Jacobs hopped on the trend with a TikTok now viewed more than 2.9M times.

Because of the viral social media posts, streams for "Nasty" have gone through the roof. The song garnered 600k+ streams in a single day on May 22. Not only has "Nasty" become a hit, but it’s pushed many listeners to generate their own version of Tinashe’s "is somebody gonna match my freak?" lyric.

In honor of her latest hit, and ahead of Tinashe's highly-anticipated next album, press play on 10 essential songs from across her discography which showcases her chameleon-like ability to handle various music genres and styles with ease.

"Needs" (BB/ANG3L, 2023)

"Needs," the second single from BB/ANG3L, wastes no time getting straight to the point. When the sultry beat drops, Tinashe purrs about her many talents and offers a few clear directives for her romantic partner. By the end of this 2.5 minute song, there’s no denying it’s her declaration of total sensual independence.

At first glance, the music video’s setting inside a grocery store might seem random. But all it takes is one focused listen to the lyrics to find the connection between the song and its visuals. A grocery store provides its shoppers with a plethora of options and, as the title of the song makes clear, Tinashe isn’t afraid to pick up what wants when she needs.

"I Can See The Future" (333, 2021)

Tinashe’s music generally adopts a first-person perspective; her own thoughts and desires placed in the spotlight. On the bass-heavy R&B track "I Can See The Future," she subtly brings in the emotional perspective of a man she has her eye on. In the pre-chorus, she sings "He said I don't play 'bout what's mine/I'm not a psychic/I can't read your mind/If you with it, don't waste my time."

As Tinashe talk-sings through most of the song, her raspy voice exudes an enviable confidence while selling her partner a vision of love. By the time we get to the bridge, she explicitly responds to his concerns about her potential indifference. "Get ready for love/Get ready for me/I've made up my mind/I want you to myself," she sings, her vocals muffled in certain sections. Could that allude to her unwillingness to commit?

KAYTRANADA - "The Worst In Me" (BUBBA, 2019)

Listening to KAYTRANADA’s music is the equivalent of a perfect summer evening where you get to dance on a rooftop with your friends. Bring in Tinashe’s vocals and you only turn up the volume on these good vibes. That’s exactly what happened when the duo linked up for "The Worst In Me."

The song explores a relationship rife with uncertainties and bruised emotions. In the chorus, Tinashe sings "I want your love" which sounds encouraging enough. But when she slips into a higher register and immediately follows up with "You bring out the worst me," she hammers home how this is no love song.

Despite the somber message burning beneath the beat, KAYTRANADA and Tinashe succeed in getting listeners on their feet. Fans of "The Worst In Me" were excited when it was announced the duo would reunite for KAYTRANADA’s upcoming album, Timeless, out in June 2024.

"Bouncin" (333, 2021)

On "Bouncin," Tinashe explores a familiar topic — her undeniable sex appeal — but does so by tapping into her "divine feminine energy." In addition, she showcases a few different vocal layers, moving from her strong mid-range to a breathy falsetto. Sung high, the lyrics in the first verse are almost undecipherable. Chopped-and-screwed background vocals add an unexpected texture you can’t help but sing with once you know where they’ll come in.

Thanks to dwilly’s production, the song has just as much nuance as Tinashe’s explorative vocal performance. A plucky, synth melody brings in a playful video game quality while a ticking sound in the background introduces a sense of urgency. When all put together, these elements transform "Bouncin" into a sonic rollercoaster.

"Save Room For Us" feat. MAKJ (Songs For You, 2019)

With a driving beat and moderate tempo, "Save Room For Us" effortlessly captures the melancholic stage after a breakup we might not have initiated. Before Tinashe gets to the chorus, it becomes obvious she's begging her lover to reconsider their decision.

"I think for a long time I didn’t want people to see a vulnerable side to me because I thought they would think I was weak," Tinashe said about bringing more raw emotion to her music. While it’s true the song has plenty of believable yearning, she proves she’s also the type of pop star who knows how to spin her tales of sadness into a dancefloor anthem.

"Die A Little Bit" feat. Ms Banks (Songs For You, 2019)

"Die A Little Bit" stands out as one of Tinashe’s darkest, most experimental songs to date and depicts L.A.'s tricky social scene. While that may be the official line, the single was also her first as an independent artist and could easily describe her artistic journey/newfound freedom.

"Searching for something in someone without a soul," Tinashe sings on the highly danceable track. "Running in circles 'cause I suck at letting go/ Starting to feel like there's no chance of breaking through/Plenty time wasted, what am I waitin' for?"

"Superlove" (Superlove, 2016)

On "Superlove," Tinashe worked with industry juggernaut producers Tricky Stweart and The-Dream to create a slick and utterly infectious pop/R&B track. By incorporating the best elements of hip-hop subgenre Miami bass, "Superlove" manages to transport you to the past without sounding dated.

"Superlove" is technically included on the tracklisting for Joyride, Tinashe’s third studio album, and was meant to serve as its lead single but was released during a period in her career where her album was perpetually delayed. (Joyride was released almost two years after "Superlove.")

"Superlove" landed at No. 72 on Billboard’s 100 Best Pop Songs of 2016. With its feel-good energy paired with the type of music video that would’ve reigned supreme on MTV’s "TRL" (think attractive people rolling around in the sand and lifeguards performing provocative choreography), this song is a testament to the electrifying pop star Tinashe has always been.

Britney Spears - "Slumber Party" (Glory, 2016)

Tinashe has, multiple times, gone on record saying Britney Spears is one of her idols. In 2016, she was able to live out a childhood fantasy by featuring on a remix of "Slumber Party," a track originally included on Spears’ album, Glory. Over a pop-friendy reggae beat, the track details a night between two lovers.

Tinashe takes over the second verse, and layers in additional vocals and adlibs throughout. While none of the lyrics she sings are updated, she rises to the occasion and goes toe-to-toe with one of pop music’s biggest icons. Tinashe’s timbre, polished yet rich in texture, is perfectly suited for the modern pop soundscape. On "The Kelly Clarkson Show," Tinashe discussed  performing with Spears and how she could feel the star power radiating from the "...Baby One More Time" singer. "You’re that person now, too," Clarkson reassured Tinashe.

Ty Dolla $ign - "Drop That Kitty" feat. Tinashe & Charli XCX (Drop That Kitty, 2015)

At the time "Drop That Kitty" was released, each artist on the track was having their own respective moment. Ty Dolla $ign was gearing up to release his debut album, Charli XCX had the massive success of "Fancy," her duet with Iggy Azalea, and Tinashe had released the third single from her major label debut.

Each has their own distinct energy and bringing them together for the track could have been disastrous, but it was the type of chaos you want to listen to on repeat. Ty’s melodic rapping is tinged with autotune, while Charli chants lyrics. But when Tinashe’s vocals come in on the post-chorus, they’re as sweet as honey. Though the lyrics are fairly surface ("I know you want it all/I'm giving you a show/You like what I'm doin'"), the song continues to be a consummate pre-game banger.

"Pretend" feat. A$AP Rocky (Aquarius, 2014)

Those skills were put on full display with the music video for her debut single, "2 On." While the logical follow up might’ve been another energetic bop, her label chose to release "Pretend" a mid-tempo ballad featuring rapper A$ASP Rocky. But if you’re new to the world of Tinashe, "Pretend" delivers something special.

The song’s theme is relatable as it introduces the different ways people can ignore issues in a relationship or create imagined versions of happiness. Tinashe’s vocal performance, one of her strongest on a slower track, illustrates how she doesn’t need any feature to shine bright.

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Jasmine Cephas Jones Press Photo 2024
Jasmine Cephas Jones

Photo: Lauren Desberg

interview

Jasmine Cephas Jones' Lifelong Journey To 'Phoenix': "It's The Album I've Always Wanted To Make"

You might know Jasmine Cephas Jones for her dual role as Peggy Schuyler and Maria Reynolds in the Broadway adaptation of 'Hamilton.' On her debut album, 'Phoenix,' she's ready to unmask who she is beyond the stage.

GRAMMYs/May 30, 2024 - 06:17 pm

For years, Jasmine Cephas Jones never saw herself as a recording artist.

As a teen, she attended multiple meetings with producers, but nothing felt authentic. In her twenties, she went the Broadway route, securing the dual role of Peggy Schuyler and Maria Reynolds in the original cast of Lin-Manuel Miranda's Hamilton. And even after she created her debut EP, Blue Bird, in 2020, Cephas Jones' future was still uncertain; the pandemic happened, and a string of hard moments left her wondering what would be next — and what would become of her music. 

Even so, her creativity was booming. She wrote and recorded an entire album's worth of music alongside seven trusty collaborators, including Blue Bird producer Zach Golden and Samora Pinderhughes, who co-wrote a track on Blue Bird and produced Phoenix. Nearly four years later, that project finally gets to see the light of day: her debut album, fittingly titled Phoenix

The 13-track LP started as a story of romance. But as Cephas Jones sat with the songs, she discovered her most fulfilling relationships were found in her family, friends, collaborations, and artwork, offering an entirely new meaning of connection and perseverance. As a result, Phoenix is a patchwork of her life, and every formative moment in her musical upbringing: It's her mother's love of Stevie Wonder's witty lyricism on "Bad Habits," her father's penchant for Prince's genre-bending production on "Fade in the Water," and her years of opera training on "Cali." As Cephas Jones puts it, it "just sounds like me."

Before Phoenix arrived on May 30, Jasmine Cephas Jones sat down with GRAMMY.com to discuss how she grew from the bluebird into the phoenix, and to revisit the moments throughout her career that cultivated into her first full-length studio album.

What does the title, Phoenix, mean to you?

I wrote this album about three and a half years ago. I rented out an Airbnb, and seven of us worked on it. We made two studios in two different rooms. I remember telling everyone that I wanted a transformation in my sound.

As an artist, everyone goes, "Well, who do you sound like?" Or, "What genre are you?" Musically, I'm just trying to sound like me.

My first EP, Blue Bird, was very melancholy. It has that blue color feeling to it. But with [Phoenix], I wanted it to have a lot of confidence. That was the only thing I said. The music could be love or breakup songs. We can write whatever it is that moves us, but it has to have some confidence in it.

Towards the end of that week-long writing group, I was like, "Wow, I really changed musically." This sounds like it has my stamp on it, but it's like a level up. That's initially why I did it.

Life happened. I went through a lot of really hard moments, and the album shifted. It became a metaphor for what was going on. For a long time, I didn't know how I was going to put out Phoenix since everything changed. I didn't know what the story would be, but in reality, it was all right there in front of me. I'm a person going through a difficult time and coming out stronger. Someone who has grown and learned.

How would you say that growth is represented throughout this album — is it in the songwriting? The visuals?

All of it! It's almost like Shakespeare, where everything is written for you. You know, you don't have to do much with Shakespeare.

I was trying to find answers to how the music represented me for so many years. Like I said, I wrote it three years ago. What am I doing putting it out when I am a completely different person? 

I knew it was the album I've always wanted to make. And honestly, now, some of the songs hit harder or mean something else. It strikes a different chord, but that is what makes music so beautiful. If it's done in the right way, with emotion and passion, it's the type of album you can listen to, no matter what decade you're in. It'll still move you, make you dance, make you cry. I'm excited to perform it and have it out because it's going to be such a great release for me.

A tour, maybe?

Yeah, yeah. In the future for sure.

When you listen to it, it's really important that you hear these incredible musicians. Samora Pinderhughes really goes in on a lot of these tracks. Beautiful outros. We've got horns on some of them.

It's an album that feels alive. I remember thinking how much I would enjoy performing it with the live instruments and a full band. That's what excites me as an artist.

The lead single, "Brighter," features Kevin Garrett. How did that come about? And why did you think that track would be the perfect song to lead the new era?

Kevin was a part of the writing camp that was there for seven days, and "Brighter" was one of my favorite songs off that album. I wanted to create a super funky beat. I got this rimshot that reminds me of some track on D'Angelo's Voodoo. It's got this kind of classic, in-the-pocket, fun moment to it. Musically, aesthetically, it was one of the songs that made my neck pop every time I would listen to it. I wanted to start the era with something that brought me so much joy.

In the music video, I'm on a horse. Then, people's flip phones blow up, and I leave the party. Eventually, I turned into a phoenix. The party represents my old life — I left to come to Los Angeles. Running into the streets and turning into a phoenix is the journey of healing and growth.

Stylistically, the music video for "Brighter" is very similar to your other single, "Baby I Can't Give You Up." Is there a connection between those two songs? Are the women in those music videos the same character?

"Baby I Can't Give You Up" is a love story, but it changed for me.

Listen, you can hear the songs and interpret them any way you want. That's what it's for. But in a music video, you see what it meant to me at that moment. Yes, it did start as a love song, but then it became a love letter to my family and friends.

I'm walking around London, which is where I was born. I'm half English, and a lot of my family lives there. I'm reminiscing through the hard times and who was there for me. Who poured me with so much love. At the end, there's a beautiful montage of my father, who passed away last year. Then, I hop on the train to my next journey.

You could say it's the same character, but she represents all the different points in my life.

Though this album is described as neo-soul and R&B, I hear influences of jazz, country, and more. How did you develop this unique fusion of genres?

I listen to so many different types of music. If you look at my saved songs on Spotify, it's Beyoncé, Solange, Radiohead, Enya, Stevie Wonder, and Prince. It's never-ending.

How I write my music… I don't really come up with a melody or lyrics first. I like to start from the beginning and be there throughout the whole process. So, I listen to the sound first, whatever it is that starts — a piano line, bassline, trumpets, or guitar. We come up with that, then the music. And that could be anything. Maybe, a chord strikes me. Like, Oh my god, I love that. Stay there.

I remember when I was 10, listening to Voodoo on my Walkman while I rode the school bus. People would be like, "What are you listening to?" It's D'Angelo. No one knew who that was because we were so young. I've always taken a different path when it comes to music. Again, it goes back to me trying to find my sound and what I like. That's really important to me. 

I have so much respect for music and musicians. That's why Prince is one of my favorite artists because he might be listed under R&B or pop, but we know he's more than that. He's his own genre. That's how I looked at this album — we didn't have to fit into any box. 

That was the beautiful thing about that writing camp was because we were like, "Whatever comes out, just let it come out." If I like it, I like it. If I don't, I don't, and we can move on or try to work with it. But I'm not trying to put anyone into a box. It's one of my favorite ways to write. I don't know how I'll go back to a regular day of writing in the studio. 

I recommend [any artist] to go somewhere, get up early in the morning, and write until like 2 or 3 a.m. Then, you do it again. It was so fulfilling to go back and forth between those two rooms. You're just leaning on each other. That journey to getting to where it is now was awesome.

How does 10-year-old Jasmine discover D'Angelo?

My parents! My mom is a jazz singer. My dad was a jazz aficionado. I grew up around a lot of musicians in my life. I was in theater because my dad was an actor, and I would go to my mom's gigs. I found out a lot through my parents. 

I also always listened to the radio. So, I would still know what's going on as a kid, but my mom had the dopest music setup in her house. She had shells and shells of records, cassette tapes, and CDs. And she had a piano with these speakers from the '80s that were amazing. She had headphones you could plug into them, so I would come home every day, do my homework, and sit in that corner for hours, going through her collection.

I went to performing arts school starting in middle school. I remember trying to figure out what to use as my audition song, and I found Stevie's Innervisions. At 11, I decided that "Living for the City" would be my audition song. I used that in middle school, at LaGuardia High School for vocal, and for the Berklee College of Music. And I got into all of them. All of that happened because I just saw and discovered on my own, which I thought was really cool.

In middle school, I sang Ella Fitzgerald's scat song, "Rockin' in Rhythm," and I remember the music teacher being like, "Wait, what? Where did you learn this?" I've always been an oddball, or whatever you want to call it. I just had a love for great music. So, when it comes to my music, I want to put out everything I've been influenced by. That's why some of the songs go on longer than usual. They'll have these amazing transitions, kind of like Earth, Wind & Fire or Prince, and that brings me joy.

You've experimented with so many different lanes, from musical theater to opera. But did you always want to try songwriting?

I didn't consider myself a songwriter for a long time because I didn't do it. As a teenager, I met with a couple of producers, and they'd always ask, "Who do you want to sound like?" It was more their project, so they wanted me to sound a certain way. Because of that, it didn't speak to me.

It wasn't until I was with Samora [that I had the freedom to express my ideas]. We wrote this song "Wild Thing" that is on my EP, Blue Bird. If I'm trying to fit somebody else's box, I'm not going to be able to write. But Samora taught me that I do have melodies and ideas for basslines — and I do have a lot to say.

Did that level of trust also introduce you to producing?

One of my favorite things to do after I finish the melodies and songwriting is sit with the producer. We go through everything. 

"Cali" started with my idea for a bassline and a horn section. So, I sat with my producer and gave them ideas and my input. If I can be there. I want to see it all through.

Does your vocal performance differ when you're auditioning and acting as a character versus your original music?

In musical theater, you're always playing a character. Whoever that character is, you're embodying that and decide what sound comes out of your mouth. On top of that, you're projecting and using your diaphragm differently because a packed theater of 1,300 people has to hear you.

When I sing my music, I get to be more vulnerable. I'm not embodying anyone but myself, so I get to experiment. In a lot of those songs, I go into the stratosphere with my head voice because in high school, I was training to be a coloratura soprano opera singer and learned how to sing crazy high in the clouds, like in my song "Cali."

It's fun to record and explore the different parts of my voice that I wouldn't normally use in a musical theater setting. All the different tones, tambours, and colors in my voice. I get to decide what I can do.

Is there a track on Phoenix that's particularly special to you?

There's an interlude called "Phoenix," and my dad is on it. Before he passed, I randomly asked, "Hey, could you send me a voicemail of what 'phoenix' means to you?" He sent me a three-minute voicemail, and we chopped it up into an interlude. He got to be a part of it, which is so beautiful.

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Aaliyah in 2001
Aaliyah in 2001.

Photo: Sal Idriss/Redferns

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8 Ways Aaliyah Empowered A Generation Of Female R&B Stars

More than 20 years after her untimely death and 30 since her debut album, 'Age Ain't Nothing But a Number,' Aaliyah's legacy lives on through female R&B artists of generations new and old. Dig into her impact, from her fearlessness to her fashion sense.

GRAMMYs/May 24, 2024 - 02:39 pm

With worldwide sales of 32 million, five GRAMMY nominations, and more than a dozen Hot 100 hits to her name, Aaliyah achieved more in her tragically cut-short 22 years than most would several lifetimes over. And more than two decades after her untimely death, the female R&B scene is still very much indebted to her pioneering talents.

In the last few years alone, she's been namechecked by Beyoncé, sampled by SZA and Normani, and covered by Mariah the Scientist and Sinead Harnett. And that's only on a sonic level. Ella Mai and Mahalia also recreated her signature tomboyish look in their video for "What You Did," as did Jhené Aiko on " P*$$Y Fairy (OTW)." Justine Skye and Sevyn Streeter are just a few of the names who paid their respects in 2023 ABC tribute Superstar. And going further back, Aaliyah has also been cited as a major source of inspiration by Ciara, Tinashe, Nelly Furtado, and Rihanna, while Katy B and Jessie Ware even named their "Jolene"-esque duet after their musical icon.

And thanks to Aaliyah's innovative second and third studio efforts, 1996's One In A Million and 2001's Aaliyah, finally escaping from licensing limbo in 2021, those growing up in the streaming age are now discovering her supremely sultry voice, masterly interpretative skills, and array of forward-thinking hits, too. In the last three years, the likes of "Try Again" and "Are You That Somebody" have racked up more than 140 ad 170 million streams, respectively, on Spotify alone.

But why exactly does the singer nicknamed Baby Girl still have such a hold on contemporary artists, several of whom were barely out of diapers when she was busy tearing up the R&B rulebook? To coincide with the 30th anniversary of Aaliyah's debut album, Age Ain't Nothing But A Number, here's a look at how the "street but sweet" star built up such an inspirational legacy.

She Knew How To Use Her Voice 

Aaliyah arrived at a time when powerhouses Mariah Carey, Celine Dion and Whitney Houston were the dominant female singers. But the New Yorker quickly proved that lung-busting multiple octaves isn't the only way to vocally impress.

Aaliyah was still capable of such acrobatics. According to producer Daryl Simmons, she would often rely on opera runs before recording to warm up her voice; Diane Warren, who worked with the star on ballad "The One I Gave My Heart To," has spoken of how she was taken aback by her versatility. But Aaliyah's signature delivery was very much "less is more." You can hear her sensual, featherlight tones in the likes of Kelela, Rochelle Jordan, and The Internet's Syd, the latter of whom has specifically hailed Aaliyah as a formative influence on her own cooler-than-cool style.

She Retained An Air Of Mystery 

Aaliyah's less-is-more approach also applied to her public profile. Perhaps due to the controversy surrounding her relationship with debut album producer R. Kelly, the singer largely preferred to let her music do the talking.

Even when she did speak to the press, she kept her cards close to her chest. And she avoided giving the more salacious outlets any further ammunition by growing up away from the spotlight. If they were looking for celebrity beefs, love triangles or stumbling out of nightclubs, they had to look elsewhere.

In the social media era where oversharing is the norm, Aaliyah's desire to keep her private life entirely private now seems both admirable and practically impossible. But there are still several artists who've recognized there's a power in retaining a sense of mystery. Just look at Sault, the enigmatic collective said to be fronted by the Aaliyah-esque Cleo Sol, who've released 11 albums and evenperformed live without officially revealing their true identities.

She Was A Triple Threat 

Triple threats are par for the course these days. From Beyoncé and Rihanna to Brandy and Nicki Minaj, almost every female R&B star now seems determined to show they can pull off singing, dancing and acting — and, in the case of Jennifer Lopez's recent passion project, all at the same time. But Aaliyah was one of the first to showcase such impressive versatility.

In 2000 thriller Romeo Must Die, she stole the show from Jet Li as the daughter of a crime lord who refuses to get drawn into his dangerous underworld. And thanks to an inventive blend of wirework and futuristic choreography, she was equally spellbinding in the video for tie-in single "Try Again." 

Meanwhile, her slithery performance as the titular bloodsucker was by far the standout in 2001 horror Queen of the Damned. Having landed key roles in The Matrix Reloaded and Sparkle shortly before her untimely death, Aaliyah's movie career would undoubtedly have ascended to the same lofty heights as her musical.

She Wasn't Afraid To Take Control 

Don't be fooled by Aaliyah's softly spoken vocals and coy demeanor. The star was never afraid to tell it like it is. Just ask A&R executive Jeff Sledge, who guided her early days with Jive Records. "She was shy but when she would speak, you could tell she was a real artist," he told The Guardian in 2021. "She had her ideas of what she wanted to do and say — she wasn't a puppet."

Although her talents lay as a performer/interpreter rather than a songwriter/producer, Aaliyah continued to exert creative control throughout her discography. While promoting sophomore One In A Million, she told MTV, "I was very confident in my convictions and what I wanted this time around." 

It's a mindset reflected across her lyrical themes, too. On "If Your Girl Only Knew," she hits back at a player whose attention she's unwillingly caught, while on "Are You That Somebody," she insists on keeping her new beau a secret until he proves his worth.

She Helped Launch Missy Elliott's Career 

Although Missy Elliott had started to make waves in the music industry — firstly in short-lived girlband Sista, and then as writer/producer for Jodeci and Aaron Hall — it was her partnership with Timbaland and Aaliyah on 1996's One In A Million where she truly established herself as an R&B game-changer. Elliott co-penned nine tracks, including the singles "Hot Like Fire," "4 Page Letter" and "If Your Girl Only Knew," her sensual melodic hooks the perfect foil for Timbaland's innovative beats.

By the time their crowning glory, "Are You That Somebody," dropped in 1998, Elliott had become a star in her own right: maintaining the synergy, her debut album, 1997's Supa Dupa Fly, also boasted a guest appearance from Aaliyah. But as Elliott told Entertainment Weekly in a tribute to Aaliyah after her passing, their connection went far beyond the studio: "It was more of a family vibe than just work. We could tell each other anything." Over the next few years, both established (Whitney, Mariah) and emerging (702, Tweet) female talent would follow Aaliyah's lead by utilizing Elliott's production skills.

She Gave The Youth A Voice 

From SWV and En Vogue to Brownstone and Jade, the mid-'90s R&B scene was dominated by ladies well into adulthood. Aaliyah, however, was just 15 when debut Age Ain't Nothing But A Number hit the shelves. Subsequently, a generation of young girls immediately latched on to who they saw as a kindred spirit.

Although Aaliyah always sounded more mature than her years, her debut often reads like a schoolgirl's diary entry. (She even opens the title track by noting one: "May 5, 1993/ Aaliyah's diary/ Got it," goes the often-omitted intro.) Songs about crushes, hanging out with her friends, and partying on the weekend certainly reflected the teenage experience with authenticity (Aaliyah was still attending Detroit High School for the Fine and Performing Arts).

What's more, "Young Nation" essentially finds her spearheading a new youth movement, "keeping it smooth with a jazz attitude.""There were so many messages in her songs that guided me and became the soundtrack to my childhood," British singer Kara Marni told The Guardian, proving that Aaliyah's generational influence extended far beyond her homeland.

She Had A Timeless Sense Of Style 

"There doesn't seem to be a current streetwear trend that Aaliyah didn't sport first," Vogue's fashion editor Janelle Okwodu recently claimed, no doubt referring to everything from bandanas and baggy jeans to sports jerseys and ski hats. From the moment she first graced MTV in overalls, a tracksuit and the chunkiest of leather vests in "Back & Forth," the New Yorker made it crystal clear she wasn't interested in appealing solely to the male gaze.

Aaliyah could dress up for the occasion; see the Roberto Cavalli ballgown she wore to the 2000 VMAs. But her sense of style always leaned more toward the casual and tomboyish end of the spectrum, empowering the next generation of R&B performers to wear exactly what they wanted. British singer Nao was one such follower of her fashion: "There was a part of Aaliyah that made me feel comfortable in rolling out in my denim trousers or in an oversized jumper and knowing that my music can be enough."

She Proved Female R&B Could Think Outside The Box 

TLC's "No Scrubs," Missy Elliott's "Get Ur Freak On," Amerie's "1 Thing." Think of the most innovative R&B singles of the pre-streaming era and it's likely a female act is responsible. And thanks to a sonic palette that still sounds like it's been sent from the future, Aaliyah undeniably paved the way.

Age Ain't Nothing But A Number first established her innovative ways, her mellifluous vocals gliding across Timbaland's progressive beats and bank of avant-garde sound effects. But it was 2001's eponymous LP that truly pushed the genre into various weird and wonderful directions, from the snake-charming classical sample on "We Need A Resolution," to the warped Nine Inch Nails-esque guitars on "What If," to the squelchy sci-fi funk of "Try Again." 

Even when she went classic, as on gorgeous slow jam, "I Care 4 U," she practically invented alternative R&B. Musical boundaries might now be a thing of the past, but in the early '00s, Aaliyah was one of the few breaking them down.

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Tori Kelly
Tori Kelly

Photo: Sarah Morris/Getty Images for The Recording Academy

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Tori Kelly Gets “Unwrapped” For 'TORI' At GRAMMY U Event Showcasing Production & Recording Techniques From Her New Album

The singer stepped out for GRAMMY U's first "Unwrapped" event to give fans a look deep inside her new record, TORI. Joined by producer and collaborator Tenroc, the pair walked guests through the making of several tracks including "missin u" and "oceans."

GRAMMYs/May 21, 2024 - 10:11 pm

GRAMMY U members got a special treat from Tori Kelly when the singer (and Sing-er) took the stage for the first ever GRAMMY U "Unwrapped" event on May 15. Held at The Novo in downtown Los Angeles, the event brought together fans, music industry professionals, and students for a night that dove deep into the creative process behind Kelly’s brand new record, TORI. Amazon Music and Mastercard were presenting sponsors for this event. 

Joined on stage by producer and collaborator Tenroc, Kelly took fans through a journey of several tracks from her new record, from inception to completion. Kelly discussed each track, aided by a video presentation and using stems to highlight special production techniques, musical intricacies, and cool little Easter eggs. The showcase was followed by a round of live questions from the audience, where Kelly dished about everything from her voiceover work to her pre-studio rituals, before grabbing a guitar and performing two new tracks: "High Water" and "Oceans." 

Here’s a glimpse into all the songs Kelly and Tenroc featured, from "Missin' U" to "Spruce."

"thing u do”

When it came time to make Tori, Kelly told the audience that she wanted to focus on "songs that make [you] wanna dance," and "songs that [anyone] can belt out in the car." Mainly collaborating just with Tenroc, Bellion, Clyde Lawrence, and Jordan Cohen, Kelly put together a record that's strongly influenced by late '90s and early '00s pop, with references to chirping Sidekick phones and plenty of nostalgic vocal effects. 

"missin u" in particular is interesting, not just because it was inspired by Craig David and the U.K. Garage sound — with Kelly taking special care to pronounce "garage" in true British fashion at the live event — but also because it was released in both its original form and as an R&B edit. The latter version is the one Kelly and Tenroc highlighted at the event, going through Kelly's vocal tracks, and really digging in on the remix's bridge, which Kelly wrote just for that track and recorded in her home studio.

Getting to see Tenroc's Logic Pro work on the big screen seemed to mesmerize everyone in attendance, with most marveling at the ease he seemed to have flicking through the dozens of stems, layers, and plug-ins. 

"missin u"

When it came time to make TORI, Kelly told the audience that she wanted to focus on "songs that make [you] wanna dance," and "songs that [anyone] can belt out in the car." Mainly collaborating just with Tenroc, Bellion, Clyde Lawrence, and Jordan Cohen, Kelly put together a record that's strongly influenced by late '90s and early '00s pop, with references to chirping Sidekick phones and plenty of nostalgic vocal effects.

In particular, "missin u" is interesting, not just because it was inspired by Craig David and the U.K. Garage sound — with Kelly taking special care to pronounce "garage" in true British fashion at the live event — but also because it was released in both its original form and as an R&B edit. The latter version is the one Kelly and Tenroc highlighted at the event, going through Kelly's vocal tracks, and really digging in on the remix's bridge, which Kelly wrote just for that track and recorded in her home studio.

Getting to see Tenroc's Logic Pro work on the big screen seemed to mesmerize everyone in attendance, with most marveling at the ease he seemed to have flicking through the dozens of stems, layers, and plug-ins. 

"shelter"

Talking about "shelter," Kelly described a sort of shorthand she'd developed with Tenroc, after working closely together over the past few years. She said they're at the point where they can communicate with "sounds" and "telepathy," a benefit she attributes to not switching producers throughout the making of her record.

Tenroc and Kelly used "shelter" to talk about the comping process, or the act of combining the best parts of different takes into a single track. Kelly said she typically does about five takes of a vocal track, all in different personas: one normal, one shyer, one wild, one with a lot of vocal runs, and one that's sort of a wild card. She can keep each take separate in her mind that way, remembering how she recorded a vowel slightly better in one take or gave a line a little grittier vocal texture in another. It's not something everyone can do, though, and Tenroc said it's truly amazing to witness in person — a fact the live audience could attest to. 

For Kelly, a lot of making TORI, was about exploring different tones and textures of her voice, she said. She'd sometimes start by doing an impression of a singer like Rihanna and Willow in one run, and then blend the inspired version with her own, stretching herself vocally. She demonstrated that kind of thing live at the show, doing off-the-cuff runs of bits of "Shelter" to talk about how they changed the way the word "plate" in the chorus. 

Tenroc also showed off how he used the Little Alterboy plug-in to alter Kelly's voice, turning the rap in "shelter," as well as the "you, you, you, you, you" bit into what sounds like a deep masculine voice, even though those lines were originally laid down by Kelly herself. 

"spruce"

When "spruce" was first being envisioned by Kelly and co-writer Casey Smith, it was a song called "truce" about making up with your loved one before going out on the town. Kelly had been wanting to make a "getting ready, girly song," though, and Bellion came into the studio one day with the idea of merging the two ideas in what became "spruce." 

Written over a loop made by Tenroc, "spruce" — featuring Kim Chaewon of K-Pop group LE SSERAFIM — is emblematic, Kelly said, of her effort to let go, change, and try new things in the studio. The production was inspired by Jai Paul and uses sidechain compression, which is when the level of one instrument or sound triggers a compressor to control the level of another sound. The crowd clearly seemed taken with the sound when Tenroc played examples of how it was used in the track, which he said he made in part with the Serum plugin. Kelly said the result feels fully "3-D," like you're "inside" the track rather than just listening along.

"same girl"

The last — and most personal —song on the record, "same girl," was mostly written by Kelly while she was on a plane. She wanted something that felt like it could close the record, and she recorded it live with Tenroc in her studio, where he also played piano. 

Kelly said the song was inspired by her love of various music styles and genres. She explained, "Coming up as an artist, I always felt a little insecure about trying to stay in one lane and be in one box. I love so many different genres. I'm inspired by so many different things." She continued, "And so finding my sound I always thought that was a bad thing... But I'm grateful for all these different genres I've been able to dabble in. This song was me being overwhelmed by people's opinions and letting it get to me a little bit while thinking of my career as a whole."

Kelly said that while she worried when she was writing that the lyrics would be too personal and too specific, she's had great feedback about the track, something that reminds her that, "Anytime you write about your own experience, someone else out there is going to be able to relate to it." 

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