Asian Americans and Pacific Islanders (AAPI) have made strides in the music industry for many years. Every year, more AAPIs enter executive roles in the industry, increasing their visibility and impact.

Artists in the Asian and Pacific Islander diaspora — including Silk Sonic (Bruno Mars and Anderson.Paak), Olivia Rodrigo, and H.E.R. — have graced the stage and won golden gramophones at Music's Biggest Night. During 2024 GRAMMY Week, the Recording Academy collaborated with Gold House and Pacific Bridge Arts Foundation to create the Gold Music Alliance, a program designed to foster meaningful connections and elevate the impact of Pan-Asian members and allies within the Academy and wider music industry. 

Yet, AAPI groups are significantly underrepresented in the music industry. Pacific Islanders are often forgotten when it comes to lists and industry due to their smaller percentage in the population.

Despite the lack of representation, social media and streaming platforms have introduced fans to new and rising artists such as Chinese American pop singer Amber Liu, Japanese American singer/songwriter Mitski, and Hawaiian native Iam Tongi. Others are showcasing their sound on the festival circuit, as San Francisco-based indie rocker Tanukichan and Korean American guitarist NoSo did at last year's Outside Lands festival. With AAPI-led music festivals, such as 88 Rising’s Head in the Clouds and Pacific Feats Festival, artists in this community are given opportunities to exhibit their talent and, often, their heritage. 

For many emerging artists, a like, reshare, or subscribe can help them gain the attention of mainstream studios and bolster tour attendance. So, in honor of Asian American Pacific Islander Heritage Month, check out these 10 up-and-coming AAPI artists performing everything from pop to soulful R&B and EDM. 

Alex Aiono

Maori-Samoan American singer Alex Aiono moved to Los Angeles from Phoenix at 14 to pursue a music career. After going viral for his mashup of Drake's "One Dance" and Nicky Jam’s "Hasta el Amanecer," Aiono now has over 5.73 million YouTube subscribers. He was then cast in several popular films and television series, including Netflix’s Finding Ohana, Disney Channel’s "Doogie Kameāloha, M.D.," and "Pretty Little Liars: Original Sin."

But, for the 28-year-old R&B/pop singer, music has always been his calling. Aiono released several singles and, in 2020, a full-length album, The Gospel at 23. Inspired by his experience in Hollywood and his relationship with his religion (as a member of the Church of Jesus Christ of Latter-day Saints), The Gospel at 23 plays on the simplicity of a piano, drums, tambourine, and a choir, beautifully fusing modern soul with the old-fashioned gospel. Since then, the artist has released tender medleys – with his most recent heartbreaking single "Best of Me."

"I view this as a very, very lucky life that I get to express myself and that's my job," he told AZ Central. "My quote-unquote job."

Alex Ritchie

L.A.-based singer/songwriter Alex Ritchie has been honest about her journey as a queer mixed-Asian woman in the industry. The Filipino-Japanese-Spanish artist said she was constantly overlooked or told she wouldn’t be commercial enough in the American music industry.

"I’m the only musician in my family, and I came from a family of humble means; so even though I had conviction in what I wanted from a young age, it wasn’t realistic," Ritchie told GRAMMY.com in 2019. said. "Pursuing something like entertainment was so risky. I couldn’t afford to fail. We couldn’t afford to dream like that. BUT I had unrealistic dreams anyway, and after my first gig at the Whisky I knew that was it."

Ritchie has been thriving in the industry, becoming the youngest sitting committee member in the history of the Recording Academy’s Los Angeles Chapter, advocating for LGBTQ+ and Asian American representation in music. After her experience with GRAMMYU in 2019, the alternative rock singer released 404 EP and several sultry singles, including a melodious and fervent love song, "Blueprint," released this January. Ritchie plans on releasing more music and on her terms. 

"Time and people have finally caught up with the vision that I always had for myself, even if they didn’t see it before," Ritchie tells the Recording Academy. "One of the things I’m most proudest of is that I never really changed. I’ve stayed exactly who I am to the core. I think when you do that and when you realize there’s no one else like you, you become the most powerful person in the room."

Audrey English

**You may not have heard of Audrey English, but you have heard her music on "America’s Got Talent," "American Idol," and Netflix’s "Love Is Blind." Her songs are featured on the shows during the most prominent moments of the contestants’ lives on screen: In "AGT" and "American Idol," English’s rendition of "Lean On Me" played during golden buzzer moments and emotional arcs; er song "Mama Said" went viral after being played during Ad and Clay’s wedding scene in season 6 of "Love Is  Blind."

Inspired by Etta James, Nina Simone, and Amy Winehouse, the Samoan American artist swoons audiences with her soulful, powerful tone with songs that focus on relationships, empowerment, and love. English also showcases her culture in her videos; in the music video for her harrowing ballad "Happy," English featured the beauty of Samoa alongside a Samoan romantic love interest. She hopes one day to write a Samoan song. 

In her latest single "Unapologetic," released on April 25, English wrote the song as an anthem for others to live without shame. "In a world where we are so influenced by others, social media, and being our own worst critics - sometimes we need to take a step back to realize it all doesn’t really matter," English wrote on Instagram. "Regardless of your beliefs, background, and passions, this is a call to be authentically you, however, you define that!"

Brooke Alexx

**Brooke Alexx’s bubblegum pop personality is infectious, and her catchy hooks, including her latest pop-rock single, "Hot Like You," are fit for everyone’s summer playlist.

Alexx has never shied away from revealing intimate parts of her life. The Japanese American artist writes her music from her experiences as the oldest child, being best friends with her exes’ moms, and her connection to her Asian roots. 

In her 2022 gentle ballad, "I’m Sorry, Tokyo," Alexx reveals the shame she once felt for not wanting to learn about her Japanese heritage, as well as the guilt she feels for never learning the language and culture. "There’s so much about the culture that I don’t know and missed out on that would be so cool to be a part of my life now," Alexx told Mixed Asian Media. "So, I’m trying to return to those roots a little bit these days."

She is now making up for lost time. Alexx embraces her Japanese heritage and will visit the country with a select group of fans. 

Curtis Waters

Curtis Waters doesn’t care for commercial success. Despite going viral on TikTok in 2020 for his raunchy, satirical, catchy song "Stunnin," the Nepalese Canadian-American alt-pop artist was unhappy with his career trajectory.

"I made some songs that I don’t fully love, hoping they would catch the same success as 'Stunnin’," Waters told Atwood Magazine. "But doing that made me depressed, so I had to stop and remind myself why I started making music in the first place."

Water's new album, Bad Son, was released on March 27. His press release says it is "a true immigrant story, a reflection on a young, brown creative being thrown into the mainstream overnight while navigating deep issues of self-doubt and cultural identity along the way."  

Waters didn’t intend to share his immigrant story but struck inspiration as a way to cope emotionally and be honest with himself. Filled with high-energy beats, elements of indie rock, and experimental hip-hop, Waters reveals an ardent part of himself through his breathy vocals and introspective tracks.

Emily Vu 

Vietnamese American pop singer Emily Vu has accomplished much in her 22 years: She amassed over 1.2 million followers on TikTok, her song "Changes" was featured in the 2023 Netflix film A Tourist’s Guide to Love, and is part of the Mastercard Artist Accelerator program. Her catchy pop tunes, including the recently released single "Heartsick," are inspired by personal moments in her life.

Vu has always been open and sure about her identity as a queer Asian woman. She came out in her 2020 music video for "Just Wait," which featured numerous women symbolizing her previous relationships. "The music video reflects how my past relationships are still burdens to me and how I still carry those experiences with me wherever I am," Vu told Stanford Daily, "I see myself being really happy with my life in a few years. I want to be happy with all that I’ve been doing and all the people I’m around."

Four years later, Vu still releases music and captivating fans on TikTok with her earthy vocals and angelic covers. Vu tells her followers on TikTok, "I just want to let you all know that I’m back. I’m going to be annoying you all every single day until I get bored."

Etu

Fijian American artist Etu is ready for the new era of the island industry, which is expanding far beyond island reggae and into different genres. "We got artists who do pop, R&B, and country. We’re going to embrace the things we bring into this," the island pop singer told Island Mongul.

Inspired by artists like Ed Sheeran, John Mayer, and Fiji, etu's hypnotic and haunting vocals fuse beautifully with traditional island music. The dreamy track "Au Domoni Iko" ("I love you" in Fijian), from his 2022 EP Spring Break, lays smooth harmonies over Fijian beats. The EP itself is filled with memorable melodies, upbeat pop styles, and uplifting lyrics. 

Etu has released singles for the past two years, including island renditions of Cyndi Lauper’s "True Colors" and Rihanna’s "Lift Me Up" in February. He’s set to release his debut album, SZN I,this summer. 

Etu believes Pacific Islanders are on the cusp of greatness in the music industry. "This is our moment right now," he continued to Island Mogul. "We’re moving into this era, in this season, where we get to make history… Come join this part of history or they're gonna tell it for us."

Myra Molloy

Thai American singer and actress Myra Molloy was merely 13 years old when she won "Thailand's Got Talent." She continued working in Thailand on Broadway productions and landed in the Top 6 of ABC’s Rising Star. As she pursued a music degree from Berklee College of Music, she found her love for music production and songwriting.

In 2021, Molloy dropped the sweet acoustic "stay." During the pandemic, she decided to apply the skills she acquired from college to her EP, unrequited. Released in November 2023, the album blends Molloy's soulful vocals with organic and electronic dance beats. It also marks her producing debut. 

"The hardest part for me was overcoming this impostor syndrome that I couldn’t be a producer (who was taken seriously, haha)," Molloy told Melodic Magazine. "Or that I wasn’t good enough to put out music I self-produced. I always give myself a hard time. But I feel like once I got into this "flow state," things just kind of came to me very quickly and naturally, and I would come out of a producing trance. Top ten best feelings."

As an AAPI advocate, Molloy has long called for more inclusion in television, film, and music. "I just want to see more. We are coming along slowly, but I want that to be faster. It should be more. I just want to see people taking more initiative." 

Shreea Kaul 

R&B singer Shreea Kaul embraces her Indian heritage by fusing her silky falsetto and soulful pitch with South Asian and Bollywood sounds. Her "Tere Bina" and its accompanying music video are heavily influenced by her cultural upbringing.

Kaul wanted to be a crossover artist for Western and Indian audiences but found the lack of foundation for South Asian music challenging. 

"There's so much power in community, especially in the South Asian community. We stick together. We support one another. The talent is undeniable. It's only a matter of time before people are going to catch on," she said on the "DOST" podcast. "What a lot of platforms are doing right now by bringing South Asian talent to the map is exactly what we need. So I've been trying to get myself into these spaces or just be around the community more because that's what it's going to take."

On her 2021 single "Ladke" (Hindi for "boys"), Kaul contacted fellow South Asian singer REHMA to collaborate on the song. The harmonious R&B track smoothly fuses Western elements with South Asian languages. Kaul received an overwhelmingly positive response for the song, which motivated her to keep going.

"There’s a spot in the market for artists like myself—for South Asian artists, in general," says Kaul. "Whatever degree of South Asian you want to be and incorporate into your music, there’s space for it."

ZHU

Chinese American experimental EDM music producer ZHU recorded his fourth studio album inside the historic Grace Cathedral. Released in March and fittingly titled Grace, it blends trap, gospel, dance, rock, and pop with synths, organs, and strings to create a sinister, sensual tone that perfectly complements his signature sultry vocals.

Grace pays homage to the legacy of the Bay Area and its impact on his life. "The recording of this project, as well as the whole purpose and design and visuals, has a lot of tribute to [San Francisco] thematically. I think a lot of people don’t even know that I grew up there," ZHU told EDM Identity.  

At the end of the recording, ZHU and his team donned black cloaks and held a concert in the cathedral, sharing the new album with thousands of lucky fans who could attend. Like the symbolism of the cathedral, ZHU’s album represented the themes of religion and his connection to home.

"I’ve never really shared a part of the city, but I think it’s time to pay some tribute to some of the great influences that have come through the area," says ZHU. 

Leap Into AAPI Month 2024 With A Playlist Featuring Laufey, Diljit Dosanjh, & Peggy Gou

When Taumata "Mata" Grey was growing up in Hawaii, there was always a guitar, a microphone, or a piano around the house. The youngest of four kids, there were musicians and entertainers in his Samoan family — including his dad, who would have preferred that his children stay away from the tough life of a traveling musician. 

Mata did not heed those warnings.

When his family moved to Southern California, he gravitated toward other musicians. Connecting through friends within the Orange County Pacific Islander community in college, Mata eventually teamed up with Samoan-born Hawaiian singer Sasualei "Jr. King" Maliga, Fiji-born bassist Ivan "Uncle Lui" Kirimaua, and L.A.-born Tongan drummer Jerome "Big Rome" Taito to form Common Kings. Together, they began creating reggae music with elements of pop, rock, hip-hop, and island music.

The group released two EPs in 2013, toured as a support act for Justin Timberlake’s 20/20 Experience World Tour in 2014, then released another EP in 2015. Songs from those EPs were Top 10 hits on Billboard’s reggae charts. Their 2017 debut full-length album, Lost in Paradise, earned a GRAMMY nomination for Best Reggae Album.

On Aug. 25, Common Kings will release their sophomore album, Celebration, which features GRAMMY winner Kabaka Pyramid, J Boog and other friends. "This is our proudest piece we’ve ever done," Grey declares.

GRAMMY.com recently spoke with members of the Common Kings over Zoom about their new album, upcoming fall tour, and history as friends and bandmates.

"Celebration," the first single from your forthcoming album, is an anthem for friendship, nostalgia, and seizing the moment. How did those feelings and themes shape the new album?

Mata Grey: We’re all about celebrating life and happiness, and all we've been through as a band. It’s been 10 years-plus that we’ve been together. This album is about coming full circle, celebrating what we’ve done as a band. "Celebration" is a great graduation song, or for any celebration people are having in life. This is our celebration tour.

Ivan Kirimaua: We’ve forged our own little path as four Polynesian boys, and now we tour with groups like Slightly Stoopid and Meghan Trainor, and we’re friends with Stephen Marley. 

But we don’t take any of this lightly. We can branch out and do different things musically, but when people hear us, they know it's Common Kings. We’re celebrating all that we’ve done these last 10 years together.

What specific goals did you have for this second album?

Kirimaua: We went to Miami and had a writing camp. We ended up with this body of work that we didn’t actually plan, but it all fit in naturally.

Grey: Our good friend [GRAMMY-nominated producer and songwriter] Poo Bear had just moved to Miami, and Miami was popping. We just got an AirBnb, made writing stations, and banged away for about 18 months. We wrote 120 songs, then picked about 22 or 24. This is our proudest piece we’ve ever done.

You also recorded in Southern California, Hawaii and Nashville. Why so much moving around?

Grey: It was an experience like no other. We reached out to a lot of writers, artists and producers. We would spend a week or so at a studio or house, set up three or four recording stations, then mix and match melodies. We used cult classic films as inspiration and it kind of morphed — not just island reggae but also into rock. 

We made our mark of what our sound is with the first album, so we said let's put our foot forward and push the envelope sonically a little bit. There was lots of experimenting. 

You mentioned cult classic films helped inspire you. How so, and which ones?

Grey: It really helped to go into these writing camps with some kind of game plan. We brought in elements of The Last Dragon, Tommy Boy, Reservoir Dogs, Kill Bill — any Tarantino film. We’d find some kind of hook, or a line, or riff, and run with it. 

Kirimaua: If you hang out with us, we are constantly cracking jokes and dropping lines from movies.

Poo Bear is one of Justin Bieber’s main collaborators. He’s also collaborated with Usher, Mariah Carey and many others. What is it like to work with him, and how did he help you get the album to where you wanted it to be?

Grey: There's only a few people we’ve been so amazed at. We just trip out on his talent. He is so quick to come up with catchy word play or a melody, and piece it together. He can make a hit record in 30 minutes. You’re just looking at him, trying to understand. He makes it look so easy.

Kirimaua: In the music biz, there are levels. Like in football, there are elite champion athletes who can eat a cheeseburger and drink a coke and score a bunch of touchdowns in their sleep, and then there are guys on the bench who have to count calories, just hoping to see some playing time. If you have pride or big headedness, there is a 99.9999 percent failure rate in music.

Grey: We’re the guys who have to count calories. Poo Bear and Meghan Trainor are eating cheeseburgers. 

You’re being humble. You’ve worked hard to get to where you’re at.

Kirimaua: No team is great unless they have great leadership and a great front office. We have been blessed with Tua [Tautua Reed, Island Empire CMO and artist manager]. He’s a different breed. He played football in high school, and their coach before every game would scare the s— out of them that they were going to lose, that they were going to embarrass themselves. They would over-prepare and blow out teams. 

The concept is that you can lose it all at any minute. That’s how we are. Knowing it could all end tomorrow. That’s been the last 10 years.

Grey: We trust each other and trust the process. No egos. We’re a band of brothers first. We’re grateful to do what we love.

Kirimaua: All four of us come from strong families who raised us to always be respectful, the Polynesian way. The highest form of respect in Polynesian culture is respect and service. We are in service to each other and the people around us. We pride ourselves on that.

**Your first album, Lost in Paradise, was nominated for a GRAMMY. What was that like for you?**

Kirimaua: We were in this 100-year-old haunted hotel in Grand Junction [Colorado] when we got the call, at like 3 in the morning. Forever, we will always have that [GRAMMY]. It became something for us to live up to. There’s a certain expectation. People are in for an experience. For us, we knew we had to step it up. 

Grey: We were like, OK we made the team, now let’s not lose our spot.

Let’s talk about the early days of the band. You were friends from college in Orange County. What was happening in your lives at that time?

Grey: I started jamming around 13, playing in church. I was working at a hotel, at a Claim Jumper [Steakhouse & Bar]. The other guys were working as a notary, as a paralegal, doing database stuff. I met everyone in the band through friends at Orange Coast College and UC Irvine. We started entering battle of the bands competitions on the college circuit and won them. We started getting gigs through MySpace and Craigslist.

How did Orange County and Southern California help shape your sound?

Grey: My brother was in bands while in college, and he heard a small band from Long Beach called Sublime. We were both like, we don’t know what this is. It’s not exactly reggae, not quite rock. He let me listen to their album 40 oz To Freedom, at 13 and it blew my mind. 

I grew up on Jim Croce, Michael McDonald, the Doobie Brothers. We were like these bass lines sound like reggae but I think that dude is white. Then we got into Pennywise, Bob Marley, Toots and the Maytals. For us, reggae was a big part of us as people, but we were like, how can we be our own fusion band?

Kirimaua: I grew up listening to Ozomatli and Buena Vista Social Club. Jerome loved 311. Between all of us and our musical influences, we just really needed to be directed. Tua told us there’s your artist hat, and then there’s your "how can I do this for the rest of your life" hat. He said it has to be about what you're able to make people feel when they come see you. 

Grey: We did everything backwards. Usually you create a fanbase, then release albums. For us, we released one single, went on tour for that one single and played a bunch of covers. We played 45-minute sets.

Now you’re touring this Fall with Steel Pulse, a British reggae band who was the first non-Jamaican group to win a GRAMMY for Best Reggae Album. 

Grey: When I heard [1982 Steel Pulse album] True Democracy, I was like who is this? They are my favorite reggae band of all time. [Steel Pulse founder and singer] David Hinds was a big inspiration to help mold us. When we got the call that Steel Pulse agreed to be the support act, I lost it. I was like, are you kidding me?

When you have one of the bands you grew up with open for you on your tour? That’s the epitome of all the hard work, a sign of what you’ve done right. No better feeling.

What’s next after the Fall tour? What are your goals for 2024?

Kirimaua: We’re gonna focus on enjoying where we are. We’ll go back to releasing singles and collab with as many people as we can and just not be stressing. We’ve literally been running for 10 years, focused on shows, nonstop war-room conference calls till 3 a.m., talking about what’s next. This album will dictate what happens in 2024. We’re looking forward to going back in the studio to work, do more collabs, and just celebrate.

Living Legends: Reggae Great Marcia Griffiths Looks Back On Her 60-Year Legacy, Working With Bob Marley & Inspiring The Next Generation

Japanese rockers MAN WITH A MISSION don't reveal their aesthetic in dribs and drabs; within mere seconds, you know what they're all about. And that's getting hyped — in the wolfiest of ways.*

Donning their signature canine headgear, the heavy Japanese collective gets throngs of disciples turnt up as they absolutely lay into a rendition of "Fly Again." The feeling is so new/ Believe in what you do," goes one verse. "Don't you ever be afraid in losing/ That's the clue." A wolf's creed indeed!

In this episode of Global Spin, raise a glass to AAPI month with this hair-raising live performance by a group at the vanguard of Japanese heaviness. And if you'd like to join the thrilled masses in this video, MAN WITH A MISSION are in the midst of a North American tour.

Enjoy MAN WITH A MISSION's electrifying performance of "Fly Again" above, and check back to GRAMMY.com for more episodes of Global Spin.

From Fanny To Madam Wong's & The GRAMMYs: How The Asian Community Has Impacted Rock

For many decades, the lush soundscapes of Indian film music were dominated by a select group of singing legends: from Lata Mangeshkar and Asha Bhosle to Hemant Kumar, Mukesh and Mohammed Rafi. A change of the guard was inevitable, and it began during the last years of the 20th century. 

As the film industry in India became more globalized and diversified, and reality shows opened up doors for young performers, it was only natural that talented playback singers — the actual performers recording vocals that are later mimed by the actors — would appear in all corners of the vast country.

The Bollywood standards that captivated the imagination of millions from the ‘50s to the ‘90s are still timeless. But a new generation of singers and composers are bringing a fresh approach to the music known as filmi — embedding their creations with influences from hip-hop and electronica, and fusing Indian folk and classical traditions with the pop mainstream. 

Here are five young stars of Bollywood music who are ready to be discovered by the rest of the world.

Arijit Singh

One listen to “Kesariya,” the lilting ballad from the 2022 fantasy blockbuster Brahmāstra: Part One – Shiva is enough to understand why 36-year-old singer and composer Arijit Singh has been the most streamed Indian artist on Spotify for the past three consecutive years. Singh’s velvety inflections demonstrate the influence of mainstream pop, while remaining faithful to the film masters that he grew up listening to — particularly golden era maestro Kishore Kumar. 

Born in West Bengal, Singh was raised in a musical family. Everybody sang around him in childhood, and he was also exposed to both Western and Bengali classical music. Singh has been criticized for lending his voice to too many Bollywood productions, but a prolific output has defined playback singers since the very beginning of India’s movie industry. His association with composer Pritam is already legendary. This year, the team delivered an instant classic: the atmospheric “O Bedardeya,” from the romantic comedy Tu Jhoothi Main Makkaar.

Neha Kakkar

This 34-year-old vocalist from the northern city of Rishikesh (also where the Beatles studied meditation with the Maharishi in 1967) wasn’t alone on her path to Bollywood stardom. Neha is the youngest sister of playback singers Tony and Sonu Kakkar, and the entire family initially moved to Delhi in order to further their musical careers. At 16, Neha was a contestant in the second season of the reality show "Indian Idol," but was eliminated early — she would return to the show as judge, and gain notoriety for her empathetic reactions to the performances of aspiring stars. 

In 2014, she collaborated with famed music director Amir Trivedi on the rambunctious “London Thumkada,” which accompanies an unforgettable wedding scene in the award-winning film Queen, about a young woman’s path to personal freedom. Since then, the self-taught Kakkar has recorded a number of soulful duets for Bollywood productions. In 2020, the groovy “Dil Ko Karaar Aaya” became one of her biggest hits.

Badshah

It makes sense that the integration of hip-hop into the Indian music mainstream would generate some controversy, and the wild success of rapper and film producer Banshah has polarized critics. 

Born in Delhi, Badshah studied civil engineering before turning into music full time. In 2020, his smash duet “Genda Phool” (Marigold Flower) with playback singer Payal Dev was met with hostility by the Indian press because it openly lifted lines from a classic Bengali folk tune. Badshah’s musical ambition, knack for bouncy beats and clever rhymes has transcended his critics. He continues to enrich filmi music with rap and novel ideas: Check out the darkly hued, sinuous melodic lines of “Bad Boy,” which he contributed to Saaho, the second highest grossing Bollywood film of 2019.

Asees Kaur

Growing up in Panipat, a city north of Delhi, Asees Kaur obsessively studied cassette tapes of Gurbani — the compositions of Sikh Gurus. It is not surprising that the 34-year-old playback singer’s best Bollywood moments are infused with a subtle spiritual vibe, a benign tranquility. 

Her first big hit was “Bolna,” a duet from the 2016 family drama Kapoor & Sons. She recorded her vocals separately, and was pleasantly surprised to find out that the finished product also involved the voice of Anijit Singh. Kaur’s popularity skyrocketed in 2021 with “Raaraan Lambiyan,” the moving opening track to the Shershaah soundtrack — a stirring war biopic.  

Shreya Ghoshal

At 39, Shreya Ghoshal is already a legend among contemporary playback singers — her prodigious output and notorious versatility providing a link to the golden era of Indian cinema. Tonally, Ghoshal also evokes the spell of singing icon Lata Mangeshkar, one of her greatest influences. 

Classically trained in Hindustani music, Ghoshal was a teenager when she won the reality show "Sa Re Ga Ma," attracting the attention of the film industry. Her auspicious debut as playback singer happened on the 2002 romantic drama Devdas, one of the quintessential Indian films of the past three decades. Mimed by actress Aishwarya Rai, the song “Silsila Ye Chahat Ka” made for a spectacular dancing sequence with lavish wardrobe and sets. Ghoshal's honeyed soprano has served her well, with a gallery of hits that includes recent tracks such as the gorgeous “Pal,” a duet with Arijit Singh from the 2018 film Jalebi.

The Evolution Of Bollywood Music In 10 Songs: From "Awaara Hoon" To "Naatu Naatu"

Is it possible for an Asian American rapper to achieve widespread commercial success? In the 2016 documentary Bad Rap, no one could be too sure. 

At that point, some firsts for the community turned out to be false starts: In the ‘90s, Mountain Brothers was the first Asian American rap group to sign to a major label, but left just two years later. In the early aughts, MC Jin lost critical career momentum he gained from his impressive winning streak on "106 & Park’s" Freestyle Fridays, when Ruff Ryders delayed his debut album release by more than a year. As [Miley Cyrus](https://www.grammy.com/artists/miley-cyrus/18384) sparked a national conversation about [cultural appropriation in hip-hop](https://www.complex.com/music/a/khal/miley-cyrus-appropriating-hip-hop-culture), *[Bad Rap](https://www.inverse.com/article/14637-asian-american-rappers-discuss-stereotypes-and-struggle-in-bad-rap-documentary)*[’s subjects](https://www.inverse.com/article/14637-asian-american-rappers-discuss-stereotypes-and-struggle-in-bad-rap-documentary) faced [questions](https://borrowingtape.com/interviews/bad-rap-qa-director-salima-koroma) regarding whether they’re just as guilty as Cyrus, or whether their music was helping break the “model minority” stereotype.

Since then, hip-hop, a Black music tradition, has spawned countless global scenes, bringing contemporary rap across the Pacific and beyond. Rap taking hold in Asia can still seem contentious, whether dissecting K-pop's use of the genre or revisiting the viral songs that landed Awkwafina [in ](https://twitter.com/its_willyu/status/1162522897589477378)*[Bad Rap](https://twitter.com/its_willyu/status/1162522897589477378)*. But, there is also a growing number of artists who are figuring out how hip-hop can help them meaningfully express and explore their multiculturalism — and are being embraced by the music industry for doing so.  

Audrey Nuna

In 2013, Kanye West’s jarring Yeezus changed Audrey Nuna’s music tastes for good, encouraging her to check out hip-hop artists like A Tribe Called Quest and MF DOOM. From there, she "started making what I wanted to hear," as she told Pigeons and Planes. 

Nuna prefers to call herself a singer, to better reflect the stylistic versatility throughout her 2021 debut *a liquid breakfast*. Still, the "Robitussin flow" in "Comic Sans" is undeniable — to where Jack Harlow responded to her cold email and hopped on the song’s remix.

The making of *a liquid breakfast* made Nuna realize that she never has to search far to find inspiration. On "Blossom," Nuna’s grandmother laughs as she tells her about how, while fleeing the Korean War, she woke up from a nap on the migrant trail to find that her travel group — including her family — accidentally left her behind. 

In the future, Nuna hopes to feature [more Korean instrumentation](https://djbooth.net/features/2022-05-30-audrey-nuna-interview-audiomack) as she channels [her current influence, Radiohead](https://theface.com/music/audrey-nuna-interview-rapper-singer-bobblehaus-space). As Nuna [told ](https://www.wmagazine.com/culture/audrey-nuna-new-ep-liquid-breakfast-interview)*[W](https://www.wmagazine.com/culture/audrey-nuna-new-ep-liquid-breakfast-interview)*, "We’re sitting here, living, because our grandparents were able to survive." 

pH-1

"She fell in love with the lifestyle of a pop star," pH-1 raps in "Yuppie Ting," the third track off his 2021 album *But For Now Leave Me Alone*. As he boasts of the Louis Vuitton he wears and the Michelin star meals he eats, pH-1 alternates between rapping in Korean and English with impressive precision, his flow skating over BlackDoe’s garage-inspired production. 

Behind the scenes, pH-1 has felt more torn between the Korean and Western music industries than his music lets on. Even Jay Park, who has followed pH-1 since he moved to Korean and competed on rap talent show "Show Me the Money," [once told him](https://youtu.be/1jdrkHBwVqk) to write more in Korean. But for pH-1, to write exclusively in Korean would be to deny his Stateside upbringing in Long Island and Boston, and how he, [like so many Korean Americans](https://www.shondaland.com/inspire/books/a36178058/crying-in-h-mart-michelle-zauner/), naturally alternate between Korean and English in conversation. 

"If I want to ‘financially succeed’ in Korea, I would have to make a song that’s very Korean-style. But that’s not me," pH-1 [said to fellow artist Eric Nam in 2019](https://www.youtube.com/watch?v=1jdrkHBwVqk). Instead, the more glittering spots of *But For Now Leave Me Alone* showcase pH-1 to be the experienced globetrotter he is. 

Rekstizzy

In *Bad Rap*, Rekstizzy films a music video where, at a cookout, he squeezes picnic condiments not onto hot dogs, but the backsides of dancing Black women — for a song called "God Bless America." In his larger quest to become the ["Korean rapper"](https://koreanamericanstory.org/written/the-new-model-minority-profile-of-rekstizzy/) he dreamed of in elementary school, he figured that  outrageously offensive visuals were a must." "Whatever we do, people are gonna talk shit about us ‘cause we’re Asian," he says in the documentary. 

Straddling the Asian and American aspects of one’s identity can seem impossible. But now, years after *Bad Rap* and after guest appearances in *Adventure Time* and *Beef*, Rekstizzy seems to have figured out an ideal balance. Mostly, he doesn’t seem nearly as pressed over proving that he’s American. 

His own pop culture references, crude as they may be ("May cop a lewd body pillow on Etsy"), speak volumes. His music’s debaucherous nature recalls a wide swath of [U.S. regional rap styles](https://hiphopdx.com/en_asia/news/id.63712/title.the-music-that-shaped-rekstizzys-killer-smile), from the Bay Area ("요리 (Yori)"), to the Midwest ("Mal Do An Dweh") and Atlanta ("Hentai"). As for his attempts to rap entire verses in Korean for the first time, apparently the jokes write themselves. As he and *Bad Rap* co-star Dumbfoundead realized while recording "Mal Do An Dweh," their takes on Korean slang sound hopelessly out of date, [because as the latter realized](https://youtu.be/FZOJPLrppIA?t=517), "We communicate in Korean more with our parents than our friends who speak in Korean."

Spence Lee

Spence Lee is the child of a first-generation Chinese American and a Vietnamese refugee. But for much of his earlier material, his ethnic origins were hard to discern on record alone.

Spence Lee’s previous moniker, Shotta Spence, honored the ["Dirty Jersey"](https://www.youtube.com/watch?v=vjd79d7-ggI) that raised him — more specifically, the Caribbean supporters he gained before he relocated to New York, modeled for Yeezy, and gained producer Mike WiLL Made It as a mentor. That influence also appears all over his last full-length, 2019’s *1012*; on songs like "Bounce," his cadence is equally inspired by reggae and trap. 

Spence still shouts out how he came up with "shottas" and "rastas" on the autobiographical single, 2022’s "On God," one of his first under a new moniker bearing his family name. But that fact makes up just one chapter in his larger journey to capturing both the attention of Mike WiLL and 88rising, who jointly released the single. Mike WiLL explained to [Joysauce](https://joysauce.com/spence-lee/) how he and 88rising founder Sean Miyashiro saw "how Spence could be the bridge for many cultures, being from Jersey \[and\] into fashion, understanding his history, having principles and morals." 

But Spence perhaps puts his new direction best in "On God," when he raps, "I do all this s— for my mom."

TiaCorine

TiaCorine (whose father is Black and Japanese, and whose mother is part of the Shoshone Nation) ends her 2022 breakout album, I Can’t Wait with a breakup anthem dedicated to the poor music exec who counted her out. In "You’re Fired," she raps to keep from crying and sounding completely helpless: "You never listen to my songs, I’m always doing something wrong."

Today, her sly single "FreakyT" has 21 million Spotify streams and a Latto remix, it’s impossible to imagine how the situation in "You’re Fired" must have played out in real life. 

TiaCorine’s music is Southern rap by way of Hatsune Miku — and it makes perfect sense, in an age where streaming has turned both hip-hop and anime (two of her biggest influences) into Stateside juggernauts. Her music captures the zeitgeist, though it also comes from an authentic place: While her father played formative ‘80s and ‘90s hip-hop in his Range Rover, her mother blared pop-rock instead. "That goes into my music — of me, just being free. Me just being confident in myself," TiaCorine told *[Preme](https://www.preme.xyz/blog-2/from-the-desk-of-tia-corine)* [magazine](https://www.preme.xyz/blog-2/from-the-desk-of-tia-corine). Thanks to that confidence, mainstream success not only seems possible, but inevitable.

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