Guides Archive - Email Marketing Software That Works For You | Emma Email Marketing & Automation

Email Marketing Guides

Our email marketing guides are packed full of smart marketing strategies, helpful tips, and inspiring examples from brands that are doing it best. And guess what? They're actually fun to read! So dive in and start doing your best email marketing yet.

Creative Testing: A Simple Guide for A/B Split Ideas

Top 5 Tips Marketers Should Know to Grow their SMS List

6 SMS Best Practices Every Savvy Marketer Should Know

The Ultimate Guide to A/B & Multivariate Testing

The Franchise Marketer’s Field Guide to Email Marketing

Higher Education Forecast: The 2023 Consumer Trends Index

Franchises Forecast: Consumer Trends Index 2023

Non-Profit Forecast: The Consumer Trends Index 2023

Restaurant Industry Forecast: The Consumer Trends Index 2023

2023 U.S. Consumer Trends Index Infographic

2023 Consumer Trends Index Global Infographic

The Ultimate Guide to Writing Your First Email Newsletter

Email Subject Line Tips and Best Practices for 2023

10 Tips to Optimize Your Calls to Action in Email

The Ultimate Email Marketing Personalization Checklist

The Consumer Trends Index 2023: U.S. Version

Consumer Trends Index 2023 – Global Report

Relationship Marketing ebook

Relationship Marketing Report: The Human Approach to Personalization

How Relationship Marketing Can Power You from New Customer Discovery to Creating Loyal Brand Advocates

Get Holiday Ready: Email Sending Best Practices

How to choose the perfect ESP

Higher ed marketing insights: Gen Z to Boomers

Email automation for fitness brands

Email Marketing Trendsetter Guide

Local government communications

Associations Communications

Nonprofit Email Marketing

Helping universities graduate to better email

10 Email Campaigns Universities Should Send This Fall

The Go-To Guide for Restaurant Email Marketing Inspiration

THE ULTIMATE GUIDE TO HIGHER ED EMAIL MARKETING

The Biggest lie in marketing: Email is Dead

12 of the smartest emails

YOUR BRAIN ON EMAIL THE SCIENCE TO WINNING THE INBOX

the ultimate email marketing toolkit: segmentation

the ultimate email marketing toolkit: automation

THE MODERN MARKETER’S FIELD GUIDE FOR FRANCHISES

THE MODERN MARKETER’S FIELD GUIDE FOR UNIVERSITIES

THE MODERN MARKETER’S FIELD GUIDE FOR AGENCIES

THE PSYCHOLOGY BEHIND A GREAT CTA