Steve Jobs frasi celebri
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle. [...] Stay hungry. Stay foolish.
Origine: La questione è controversa: il termine "foolish" viene spesso tradotto con "folle". Questa traduzione è imprecisa, poiché per esprimere questo termine in inglese sono utilizzate le parole "insane" o "crazy". La traduzione di foolish è "sciocco", "ingenuo", quando riferito a persona. Foolish http://www.wordreference.com/enit/foolish, Wordreference.com.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
“Baratterei tutta la mia tecnologia per una serata con Socrate.”
da Newsweek, 29 ottobre 2001
Frasi sulla vita di Steve Jobs
A John Sculley, allora presidente della Pepsi, per convincerlo a far parte di Apple
da What the dormhouse said, di John Markoff
Steve Jobs Frasi e Citazioni
da Wall Street Journal, 1993
Parlando di Bill Gates e della Microsoft
“Sfortunatamente, la gente non si sta ribellando contro Microsoft. Non conoscono niente di meglio.”
da Rolling Stone magazine, n. 684, 1994
Origine: Citato in Alberto Pezzotta. [//www.corriere.it/cultura/eventi/2011/pixar/notizie/pezzotta-pixar-dentro-arte-digitale_cd7ff2cc-1433-11e1-ab68-9c5b3cac959b.shtml Pixar: dentro l'arte digitale], corriere.it, 21 novembre 2011.
“Non è compito dei consumatori sapere quello che vogliono.”
Origine: Citato in AA.VV., Il libro del business, traduzione di Martina Dominici e Sonia Sferzi, Gribaudo, 2018, p. 168. ISBN 9788858016589
Steve Jobs: Frasi in inglese
“Sometimes life hits you in the head with a brick. Don’t lose faith.”
2005-09, Address at Stanford University (2005)
Contesto: Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.
“It's not about money. It's about the people you have, how you're led, and how much you get it.”
As quoted in Fortune (9 November 1998); also quoted in "TIME digital 50" in TIME digital archive (1999) http://web.archive.org/web/20000612103032/http://www.time.com/time/digital/digital50/08.html
1990s
Contesto: Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
“I wish developing great products was as easy as writing a check.”
On why he delayed the Leopard OS in favor of developing the iPhone rather than hiring more developers, at the annual Apple stockholder's meeting (10 May 2007) as quoted in "Apple's Jobs brushes aside backdating concerns" at c|net News (10 May 2007) http://archive.is/20130628220833/http://news.com.com/2100-1041_3-6182965.html?part=rss&tag=2547-1_3-0-5&subj=news
Variant: I wish developing great products was as easy as writing a check … if so, then Microsoft would have great products.
As quoted in "Apple iPhone: more secrets revealed" (11 May 2007) http://www.tech.co.uk/computing/mac/news/apple-iphone-jobs-spills-more-secrets?articleid=1431998781
2005-09
Contesto: I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
“Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe.”
Quoted by his biographer, Walter Isaacson http://www.zdnet.com/blog/btl/steve-jobs-in-the-end-he-didnt-like-the-off-switch/61586?tag=nl.e589
2010s
Contesto: Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.
interview in Playboy magazine (February 1985 http://www.playboy.co.uk/article/16311/playboy-interview-steven-jobs) <!-- alternate link : http://gizmodo.com/5694765/29+year+old-steve-jobs-extols-californias-virtues-to-playboy-magazine -->
1980s
Contesto: Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness—openness to new possibilities.
The Computerworld Smithsonian Awards Program Oral History Interview http://americanhistory.si.edu/comphist/sj1.html, Advice for Future Entrepreneurs (20 April 1995)
1990s
Contesto: I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.
2005-09, Address at Stanford University (2005)
Contesto: When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
2005-09, Address at Stanford University (2005)
Contesto: Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
“Creativity is just connecting things.”
Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Contesto: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
“California has a sense of experimentation and a sense of openness—openness to new possibilities.”
interview in Playboy magazine (February 1985 http://www.playboy.co.uk/article/16311/playboy-interview-steven-jobs) <!-- alternate link : http://gizmodo.com/5694765/29+year+old-steve-jobs-extols-californias-virtues-to-playboy-magazine -->
1980s
Contesto: Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness—openness to new possibilities.
2005-09, Address at Stanford University (2005)
Contesto: I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Interview in WIRED magazine (February 1996)
1990s
Contesto: When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth.
A comment he made in persuading John Sculley to become Apple's CEO, as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future (1987) by John Sculley and John A. Byrne
1980s
As quoted in Fortune (18 September 1995)
1990s
Interview in Macworld magazine (February 2004)
2000s
Apple Inc. "Think different" advertising company.
2000s
“Good artists copy; great artists steal.”
This is a favorite phrase of Jobs, but he is (mis)quoting Pablo Picasso. "Lesser artists borrow; great artists steal" is similarly attributed to Igor Stravinsky, but both sayings may well originate in T. S. Eliot's dictum http://en.wikisource.org/wiki/The_Sacred_Wood/Philip_Massinger: "Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn."
Misattributed
Quoted in Steve Jobs, the Journey Is the Reward (1988) by Jeffrey S. Young ISBN 155802378X
1980s
As quoted in BusinessWeek (25 May 1998) http://www.businessweek.com/1998/21/b3579165.htm
1990s
“We made the buttons on the screen look so good you'll want to lick them.”
On Mac OS X's Aqua user interface, as quoted in Fortune magazine (24 January 2000)
2000s
“It's like giving a glass of ice water to somebody in hell!”
On how Apple is the largest developer for Microsoft Windows due to the popularity of its iTunes software, at the All Things Digital Conference 5 (30 May 2007) http://www.engadget.com/2007/05/30/steve-jobs-live-from-d-2007/, on stage with Bill Gates, Kara Swisher and Walter Mossberg.
2000s
“It's more fun to be a pirate than to join the Navy.”
At a retreat in September 1982, as quoted in John Sculley and John A. Byrne, Odyssey: Pepsi to Apple – A Journey of Adventure, Ideas, and the Future (1987), p. 157
As quoted or paraphrased in Young Guns: The Fearless Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on Your Own (2009) by Robert Tuchman, p. 18
1980s
Variante: Why join the Navy . . . if you can be a pirate?
Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Origine: Lecture Steve Jobs gave in 1992 is a masterclass on conflict resolution. https://www.youtube.com/watch?v=gPPpo4jv4mU
2005-09, Address at Stanford University (2005)
Contesto: When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish.
Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Contesto: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
2005-09, Address at Stanford University (2005)
Contesto: When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish.
“We shipped 1.33 million Macs last quarter.”
2005-09, WWDC 2006
Contesto: Last quarter, we had our best Mac quarter ever. We shipped 1.33 million Macs last quarter. We are really, really happy about this, but even better, was the growth rate because the growth rate was dramatically faster than the rest of the industry which means we are gaining market share.
