Brad Harrison - General Manager - Staff Directory - Marquette University Athletics
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Brad Harrison
Brad Harrison
  • Title :
    General Manager
  • Phone:
    285-6971
  • Experience :
    Ninth Year
  • Alma Mater:
    Western Michigan, 1996

Brad Harrison will be entering his ninth year with Marquette Sports Properties in 2023-24. He was hired in the spring of 2015 after serving as the General Manager for Learfield Sports -- University of Memphis Tiger Sports Properties since 2008.
 

Harrison brings over 25 years of sales and marketing experience which includes eight years in college athletics at the University of Memphis and Utah State University. He has established a record of building high-level client relationships by creating client-specific sales opportunities that have led to revenue growth.
 

At Memphis, Harrison oversaw direct day-to-day operations and long-term planning to meet future goals by serving in a sales, support and leadership role for major corporate sponsorship accounts. He spearheaded an effort to launch an aggressive sales program to bring a strong market presence and increase annual corporate growth goals for various sponsors.
 

In addition to past sponsorship successes, Harrison also negotiated agreements with digital website leader, CBSi, negotiated a radio flagship agreement with Clear Channel, negotiated television rights agreement with Fox Television Corporation, and was responsible for building relationships with the Liberty Bowl Memorial Stadiums management group, Global Spectrum along with Hoops Inc. and the Memphis Grizzlies.
 

Harrison also spent two years at Utah State where he managed USU's multi-media rights and was in charge of developing brand growth through the development of advertising and promotion venue sales.
 

Harrison graduated from Western Michigan University in 1996 with a bachelor's degree in Organizational Communication. His past experiences also include a five-year stint with the Detroit Lions and prior to that Harrison was the Director of Suite Sales with the Detroit Tigers where Harrison played an integral role in opening both Ford Field (Detroit Lions) and Comerica Park (Detroit Tigers).