Incredible Games was a popular children's game show which was broadcast between 30 January 1994 and 14 March 1995 and aired on BBC1. It included a variety of games, performed by contestants between the ages of 10 and 13. The show itself was set in a fictional skyscraper with a talking lift. In the first series, the lift was played by David Walliams, who later starred in Little Britain. In the second series, the lift was given a name, Sam, and was played by Gary Parker. Sam the Lift is popularly confused with the character played by Mark Speight in the CITV show Scratchy & Co..

The aim of the show was to complete each game, gradually rising up the tower. In the first series this climaxed in the alphabet soup game, and in the second series upon reaching the penthouse, where prizes could be won. In series two if a player lost a game, they were sent to the "basement" of the tower, and the other players had to take the lift back down to rescue them. In the first series the lift doors would open directly into game, whereas in the second series the lift doors would open to a generic corridor which had a series of doors, with a light above a door in the corridor indicating the relevant room. On occasions during the second series the lift door would open to reveal a darkened corridor with the dark knight walking slowly to the lift, which required the contestants to quickly shut the lift doors.